Communications fundamentals - Communication means an exchange of ideas, facts, opinions, information and understanding between tow or more persons. - Communication is the process of transmitting information for one person to another. Communication-The two way process: Communication is the exchange of information that is mutually understood. When you sand a message, the person who receiving the message should understand what you mean. There is no misinterpretation and no misunderstanding. Everyone understands communication has occurred the processes of transmission. Communications are not complete unless the receiver understanding is known through his response. That is why communication is regarded as a two-way process. The role and importance of communication in management. Tee managers world is a world of words. Most of the time is spent in communicating With about him. According to Chester I Barnard, the first executive function is to developed and maintains a system of communication. With reference to such communication system the positions of managers may be described as communication centers, receiving information from various sourced and passing it to other points. As a management function, communication is a continuous, on-going process. Managers have to be in regular touch with their subordinate’s supervisor, stakeholders, suppliers, buyers or customers to maintain the progress of various activities and improve upon work performance. Communication plays a vital role in implementing the managerial functions of planning, organizing, directing, co-coordinating, motivating and controlling. Communication is like a skeleton, which holds together all the known managerial function, and it absence the whole structure of managerial function will fall apart. It is the means by which behavior is modified, change is effected, information is made productive and goals are achieved. It is the means by which people are liked together in an organization in order to achieve central purpose. Group activity is impossible without information transfer, because without it coordination and change can not be effective. It is the means by which organization activity is unified. Science management is getting things done by others it is an obvious requirement that the manager communicate with the members of the organization and outside of the organization. Manager spends most of the time communicating either sending or receiving information. Only through good communication, company polices and practices can be formulated and administered only with effective communication misunderstanding can be coordinating and controlled. Communication is useful in improving the employee relations, e.g. industrial relations and also in improving the communication relations; it is also helpful in improving the overall business climate. Communication involves in exchange of facts, feeling and information by two or more persons and provides the means of putting people are into acting in an organization. People are to be informed, guided, and divided as to what should be done by them every now and then. The information is done through the use of communication. It conveys offer, instructions and decisions of managers to subordinates at different level of organization, and carried back information, suggestions, problems from the subordinate. Communication sets employees in individual’s jobs, regulates their flow of work, and coordinates their efforts and better and higher work accomplishments. Management in action comes into existence as a direct result of communication. The success of all managerial functions depends on successful and effective communication. The achievement of internal goal is of all paramount importantance and that communication is one of the important tools available to manager in selling to attain them.