Genie Francis and Kristy Swanson to Star in New Television Ad .pdf by censhunay


									Genie Francis and Kristy Swanson to Star in New Television Ad Campaign for Medifast

Marketing campaign also includes print advertising, web advertising and interactive web pages
chronicling each star's weight-loss journey

OWINGS MILLS, Md., July 23, 2007 /PRNewswire-FirstCall via COMTEX News Network/ -- Medifast, Inc. (NYSE: MED)
announced today it will be unveiling a new television ad campaign to be launched in mid-August featuring celebrity
spokeswomen Genie Francis and Kristy Swanson. Francis is best known to fans as Laura from the hit daytime drama General
Hospital, while Swanson is best known to fans as Buffy from the 20th Century Fox movie Buffy the Vampire Slayer.

The 120-, 60- and 30-second spots were filmed July 10-11 in Glendale, Calif. Francis and Swanson will be featured in separate
television spots highlighting their weight-loss progress to date. Francis, using Medifast for five weeks, has already lost over 14
pounds. Swanson has been on the program for just three weeks and has quickly lost nine pounds.

Francis and Swanson will also be featured in upcoming print and online advertisements that will complement the television

The new Medifast campaign also includes an integrated media and public relations strategy. Francis' story and commercial
shoot is featured on the cover of the latest edition of Soap Opera Digest and ABC Soaps in Depth. She will also be on the
cover of an upcoming edition of Quick & Simple magazine.

Behind-the-scenes segments of Swanson's commercial shoot aired last week on Extra and E! News as well as Inside Edition
this weekend.

Medifast has revamped its website ( to support the Francis and Swanson marketing strategy. Francis and
Swanson are now sharing their personal weight-loss journeys with Medifast clients online, through interactive journals, chats,
meal plans and much more.

Francis is a mother of two looking to lose about 35 pounds. She chose Medifast for the completely portable products that fit her
busy lifestyle, and the personalized support Medifast offers through its Health Coaches and web support system. Francis is
currently on the popular Medifast 5 & 1 Plan, eating 5 Medifast Meals and 1 Lean & Green Meal each day.

Swanson is a new mom looking to lose about 30 to 35 pounds. She chose Medifast because she was looking for a fast and
healthy way to lose the additional weight gained during her pregnancy.

About Medifast:

Medifast (NYSE: MED) is the leading easy-to-use, clinically proven portion-controlled weight loss program. Medifast has been
recommended by 15,000 physicians and used by over one million customers. It is committed to enriching lives by providing
innovative choices for lasting health. Medifast programs have been proven effective through studies by major university
teaching hospitals. The company sells its products and programs via four unique distribution channels: 1) the web and national
call centers, 2) national network of physicians, 3) medically supervised Medifast Weight Control Centers, and 4) the Take
Shape For Life direct-selling division, a network of health coaches. Medifast was founded in 1980 and is located in Owings
Mills, Maryland. For more information log onto

     Media Requests:
     Michael Sands
     Sands Digital Media, Inc.

SOURCE Medifast, Inc.

Michael Sands of Sands Digital Media, Inc., +1-310-850-4755, for Medifast, Inc.
Copyright (C) 2007 PR Newswire. All rights reserved

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