Documents
Resources
Learning Center
Upload
Plans & pricing Sign in
Sign Out

Madison Ballets

VIEWS: 13 PAGES: 7

									   Madison Ballet’s
2007 Holiday Gift Market

EVENT OVERVIEW

When:            November 2-4, 2007 with exclusive Private Preview Party Shopping the eve of the show

Hours:           Friday and Saturday 10:00 am – 8:00 pm, Sunday 10:00 am – 3:00 pm

Where:           Alliant Energy Center, Exhibit Hall A, Madison, Wisconsin

What:            The ultimate holiday shopping experience. A giant holiday shopping extravaganza with
                 100 or more vendors offering unique items for the entire family, including home décor,
                 gourmet food, apparel, accessories, toys, jewelry, art, and much more for 10,000
                 shoppers to purchase on sight. General admission to the event is $6.00 per person.

It is NOT:       A craft fair
                 An art fair
                 An expo (informational)
                 A traditional non-profit fundraiser

Who:             Attendance is open to the general public. Vendors are a combination of local, regional,
                 and national retailers as well as merchants that specialize in gift shows.

Presenters:      Madison Ballet
                 Friends of Madison Ballet
                 Sponsors – WMGM Magic 98, The Creative Company, other major sponsors TBA
                 Event Chairpersons: Karen Christianson and Laura Richards

Who benefits:    Proceeds from the event benefit scholarship and outreach programs of Madison Ballet

Models:          Houston Ballet’s Nutcracker Market
                 University School of Milwaukee’s Christmas & Holiday Show

Initial Goals:   100 Merchants
                 10,000 Attendees
                 $500,000 Gross revenue ($50/person)
                 $50,000 Net proceeds for Madison Ballet

Sponsorship      Unique, high-profile event new to Madison Marketplace
Benefits:        Access to broad market of both commercial enterprises and consumers
                 Access to core consumer demographic of women ages 35-55 of average to affluent
                   financial means
                 Associated with high profile and respected presenting organization, Madison Ballet
                 Unique partnership possibilities for business benefits (branding and positioning,
                   cross market promotion, advertising sales, retail sales, other)

Information:     Madison Ballet
                 The Holiday Market
                 2822 Index Rd
                 Madison, WI 53713
                 Phone (608) 278-7990 x223               Fax (608) 278-7992
                 market@madisonballet.org                www.madisonballet.org
   Madison Ballet’s
2007 Holiday Gift Market

EVENT DESCRIPTION

The ultimate holiday shopping experience. The Holiday Market in Madison is an exciting new gift show
that’s the first event of its kind in Central Wisconsin. It will be the next big “must-attend” event on the
Madison community’s calendar. With major event sponsorship secured from local print, radio, and TV
media, the event will draw over 10,000 people with their holiday gift lists in hand ready to shop. The
Holiday Market in Madison is not a craft fair, art fair, or traditional non-profit fundraiser, but it has elements
of all three.

As shoppers enter the beautifully decorated Alliant Energy Center, they will immediately be thrust into the
holiday spirit as a result of the festive décor and music. Attendees will be provided with oversized
shopping bags featuring the event and sponsor logos, as well as a booklet that describes each of the
merchants and provides a cross-referenced map for locating all merchants.

The Market, itself, will feature 100-200 vendors offering unique items for the entire family, including home
décor, apparel, accessories, jewelry, novelties, pottery, gourmet food, toys, and much more. Merchants
will include high quality national artisans and crafts people with unique handmade niche’ products, locally
owned specialty stores, resort community gift shops, and major household names in the retail sector.
Product price points will range from $3 - $3,000 with tremendous variety in the types of products available

To enhance their overall shopping experience, attendees will be able to take advantage of a package
check and delivery system that gets their gifts to the trunks of their cars, an entertainment stage featuring
performances by local choirs and holiday acts, and quality food and beverage options in a bistro-type
setting. The average shopper will likely spend 2-3 hours at the event in a given day.

This Holiday Market in Madison is modeled after several extraordinarily successful similar events in other
cities and is sure to generate huge interest in the thriving retail market of Madison. The event is three
days long and will also include an upscale ticketed preview party and private shopping on the eve of the
show. The entire project is organized and run by the Friends of Madison Ballet with proceeds going
towards Madison Ballet’s scholarship and outreach programs that help bring the arts to children
throughout South Central Wisconsin that would not typically have access.


ABOUT MADISON BALLET
You can’t lose with a Madison Ballet event. The organization has a history of producing large events that
are well-planned and fully funded utilizing significant advertising resources, marketing expertise, volunteer
support, and outstanding customer service. People want to be where Madison Ballet is. As an
established arts organization, Madison Ballet has access to a large population of arts supporters
throughout the area.

Madison Ballet was founded in 1981 and is currently a resident company of Madison’s Overture Center
for the Arts. The mission of the organization is to promote appreciation and access to ballet by providing
training and performing opportunities through professionally produced productions and educational
initiatives. Additionally, all of Madison Ballet’s programs currently include a focus on providing quality arts
experiences for youth throughout South Central Wisconsin. Madison Ballet serves this population with
multiple ballet productions each year, outreach programs for youth that traditionally do not have access to
arts programming, and ballet training through the School of Madison Ballet for children and adults. In
2006-07, nearly 4,000 children will participate in one of Madison Ballet’s programs while over 14,000
people are expected to attend a Madison Ballet performance. Madison Ballet is uniquely positioned to
combine the professional performing arts with a youth development focus. The organization makes a
significant and lasting impact in the community and the lives of thousands of area youth every year.
  Madison Ballet’s
2007 Holiday Gift Market

EVENT PERSONNEL
Dedicated                  Committee Members            Frank Heneghan             Tina Metcalfe
Madison Ballet             Susan Bakke                  Deb Heneghan               Beth Miller
Staff                      Cindy Ballard                Paula Henshue              Perron Nicholas
Amy Guthier                Gina Beebe                   Karen Hitchcock            Lynette Potter
Brian Johnson              Roger Chinnock               Jo Hoffman                 Ginger Gant
                           Betty Custer                 Lori Holmes                Scott Smith
Event Chairs               Sara De Tienne               Andrea Hughes              Jodi Sweeney
Karen Christianson         Judy Flynn                   Kelly Jackson              Rick Urquidi
Laura Richards             Laura Geisking               Claire Johnson             Tom Walker
                           Annette Grosz-Ringdahl       Liina Keerd                Rosalind Zerofsky
                           Chris Hamacher               Tim Lightner

EVENT PLAN
 Activity                                                             Date            Who
 Tour Alliant Energy and receive quote on costs of facility rental,   Done            Brian
 equipment rental, setup and tear down fees
 Research on dates, location, admission fees, per person spending,    Done            Brian
 appropriate vendors
 Solicit media sponsors                                               Done            Brian
 Develop overall project budget                                       Done            Brian
 Secure commitment from Friends of Madison Ballet                     Done            Brian
 Conduct vendor research                                              Done            Karen
 Initial Board approval of project                                    Done            Board
 Solicit event lead sponsorship                                       In Process      Brian
 Conduct onsite research at University School of Milwaukee’s          Done            Karen, Laura, Brian,
 Christmas & Holiday Show                                                             Claire
 Put together organizational committee                                Done            Brian
 Solicit additional corporate sponsorships                            In Process      Committee
 Conduct onsite research at Houston’s Nutcracker Market               Done            Brian, Claire
 Develop branding and marketing themes, collateral for vendors        Done            Karen, Laura, Brian
 Solicit vendors                                                      In Process      Committee
 Divide event management into sub-committees, have                    In Process      Laura, Karen, Brian
 subcommittees begin planning their phases of the event
 Review and secure vendors that have applied                          Ongoing         Committee
 Final Event Go/No Go Date for Vendors & Financial Sponsors,          4/15/07         Brian, Board
 Final Project Budget, Final Board Approval
 Develop branding and marketing themes, collateral for consumers      4/15/07         Creative Company
 Market, advertise, sell tickets                                      9/1/07          Molly, Committee
 Event previews via direct mail, news outlets                         9/1/07          Molly, Committee
 Setup event                                                          11/2/07         Friends
 Hold event                                                           11/3-4/07       Friends
 Solicit and secure vendors for return in 2008                        11/4/07         Committee
 Tear-down event                                                      11/4/07         Friends
 Improvements for next year                                           11/10/07        Committee
   Madison Ballet’s
2007 Holiday Gift Market

EVENT ASSUMPTIONS AND BUDGET PROJECTION

Assumptions                                 Notes                             2007
   Number of Vendors        150 10' x 10' booths in 1 exh hall                    50
   Vendor Booth Fee                                                            $300
   Vendor Application Fee                                                        $25
   Number of Attendees                                                         5,000
   Admission Fee                                                                  $6
   Sales Per Person                                                              $65
   Gross Revenue Commission                                                     10%

Income                                                                       Cash
   Vendor Booth Fees                                                         15,000
   Vendor Application Fees                                                    1,250
   Admission Fees                                                            30,000
   Commission Revenue                                                        32,500
   Cash Sponsorships                                                         50,000
Total Income                                                                128,750
Expenses
   Facility Rental                 Carpeted exh hall w/stage                 16,650
   Booth Equipment                 $55 + $45 x # of booths                    5,000
   Décor and Aesthetic                                                       15,000
   Entertainment                                                              5,000
   Prepaid Parking                 $2 per person                             10,000
   Paid Staff                      Planning, sales, onsite                    5,000
   Printing                        Event programs, invites                   10,000
   Marketing                       Potentially offset by In-Kind sponsors
          Vendor Solicitation                                                 5,000
          Event Marketing          Nutcracker budget is $20k                 40,000
Total Expenses                                                              111,650
Net Income                                                                   17,100


SPONSORSHIP REQUEST
Madison Ballet is soliciting corporate sponsorships to provide companies with excellent marketing and
branding opportunities while simultaneously ensuring the financial viability of this non-profit fundraising
event. In it’s first year, we are seeking no more than seven different cash sponsors at sponsorship levels
of $25,000 (one), $10,0000 (two), and $5,000 (four).

In exchange for their support, cash sponsors will receive extensive marketing exposure and numerous
other benefits as listed on the following pages. In addition to the benefits listed below, sponsors will also
receive the benefit of knowing that their funds are being leveraged into what projects to be a highly
profitable non-profit fundraiser in future years, thereby helping to ensure the stability of one of Madison’s
premier arts organizations.
               Madison Ballet’s 2007 Holiday Gift Market
          Presenting Sponsorship Proposal with Naming Rights




ONE-YEAR PRESENTING SPONSORSHIP WITH NAMING RIGHTS - $25,000
Benefits (described in greater detail below)
   • Sponsor’s name to be exclusively incorporated into the formal name of the event
   • Marketing, recognition, and advertising opportunities for all event activities leading up to and
       including the event itself
   • Onsite event visibility for Sponsor’s brand and services
   • Other benefits proudly offered by Madison Ballet
   • Right of first refusal for future year’s Presenting Title Sponsorship of Holiday Market

Marketing, Recognition, and Advertising Benefits
   • Top level logo and name placement on all paid and donated major media advertising
            o In-Kind media sponsorships from print, radio, and television
            o Paid supplemental advertising to be utilized from these media types as needed
   • Top level logo and name placement on all direct mail campaigns
   • Top level logo and name placement on all other advertising strategies
   • Top level logo and name placement on all vendor solicitation materials
   • Recognition in all PR obtained for the event (radio interviews, newspaper previews, etc.)
   • Ability to run special promotions at Sponsor’s locations leading up to event to increase branch
       foot traffic (selling tickets, register to win an event shopping spree, etc.)
   • Ability to offer added value to residential and commercial clients by offering discounted event
       tickets, free parking, or discounted vendor booths to Sponsor clients

Onsite Event Visibility
   • Top level recognition on outdoor banner signage on front of building
   • Recognition on Alliant Center electronic marquee
   • Sponsorship signage over a dedicated aisle of booths
   • Logo and name placement on all event print materials (Gift bags, programs, etc)
   • Complimentary full-page ad in location of your choice in event program
   • Oversize booth in prime location to promote retail services
   • Take home marketing brochures given to every attendee upon exit
   • Regular PA announcements throughout event recognizing sponsors

Other Benefits
   • Complimentary admission for up to 24 people to attend the exclusive Holiday Market Preview
       Party with private shopping opportunities prior to the public
   • Complimentary full-page ad in Madison Ballet’s performance programs
   • Six complimentary tickets to Madison Ballet’s 07-08 productions of The Nutcracker and Peter Pan
   • Will be identified in future years as “Founding Sponsors”
   • Affiliation with a truly unique, high profile event in the Madison-area
   • Access to both commercial vendors and individual consumers with strong retail demographic
                   Madison Ballet’s 2007 Holiday Gift Market
                        Major Sponsorship Proposal




ONE-YEAR MAJOR SPONSORSHIP - $10,000
Benefits (described in greater detail below)
   • Marketing, recognition, and advertising opportunities for all event activities leading up to and
       including the event itself
   • Onsite event visibility for Sponsor’s brand and services
   • Other benefits proudly offered by Madison Ballet

Marketing, Recognition, and Advertising Benefits
   • Logo and name placement on selected paid and donated major media advertising
            o In-Kind media sponsorships from print, radio, and television
            o Paid supplemental advertising to be utilized from these media types as needed
   • Logo and name placement on all direct mail campaigns
   • Logo and name placement on selected other advertising strategies
   • Logo and name placement on selected vendor solicitation materials
   • Ability to run special promotions at Sponsor locations leading up to event to increase branch foot
       traffic (selling tickets, register to win an event shopping spree, etc.)
   • Ability to offer added value to residential and commercial clients by offering discounted event
       tickets, free parking, or discounted vendor booths to Sponsor clients

Onsite Event Visibility
   • Outdoor banner signage on front of building
   • Sponsorship signage over a dedicated aisle of booths
   • Logo and name placement on selected event print materials
   • Complimentary half-page ad in event program
   • Regular PA announcements throughout event recognizing sponsors

Other Benefits
   • Complimentary admission for up to 8 people to attend the exclusive Holiday Market Preview Party
       with private shopping opportunities prior to the public
   • Four complimentary tickets to Madison Ballet 07-08 productions of The Nutcracker and Peter Pan
   • First year Major sponsors can be identified in future years as “Founding Sponsors”
   • Affiliation with a truly unique, high profile event in the Madison-area
   • Access to both commercial vendors and individual consumers with strong retail demographic
                   Madison Ballet’s 2007 Holiday Gift Market
                      Supporting Sponsorship Proposal




ONE-YEAR SUPPORTING SPONSORSHIP - $5,000
Benefits (described in greater detail below)
   • Marketing, recognition, and advertising benefits
   • Onsite event visibility for Sponsor’s brand and services
   • Other benefits proudly offered by Madison Ballet

Marketing, Recognition, and Advertising Benefits
   • Logo and name placement on all direct mail campaigns
   • Logo and name placement on selected other advertising strategies
   • Ability to run special promotions at Sponsor locations leading up to event to increase branch foot
       traffic (selling tickets, register to win an event shopping spree, etc.)
   • Ability to offer added value to residential and commercial clients by offering discounted event
       tickets, free parking, or discounted vendor booths to Sponsor clients

Onsite Event Visibility
   • Sponsorship signage over a dedicated aisle of booths
   • Logo and name placement on selected event print materials
   • Complimentary half-page ad in event program
   • Regular PA announcements throughout event recognizing sponsors

Other Benefits
   • Complimentary admission for up to 4 people to attend the exclusive Holiday Market Preview Party
       with private shopping opportunities prior to the public
   • Two complimentary tickets to Madison Ballet 07-08 productions of The Nutcracker and Peter Pan
   • Affiliation with a truly unique, high profile event in the Madison-area
   • Access to both commercial vendors and individual consumers with strong retail demographic

								
To top