What’s in It for Consumers?
By Fumiko Hayashi
obile payments—those initiated on a mobile device such as
a cell phone or tablet computer—have received a significant
amount of attention recently. Yet, despite the attention, mo-
bile payments have not been widely adopted in the United States. While
industry experts agree mobile payments eventually will take off, there
are many barriers. Some barriers are on the supply side—for example,
the difficulty of getting industry participants to agree on technological
standards and the lack of compelling business models for participants.
Barriers, however, also exist on the demand side.
The main demand-side barrier has been the uncertain value of mo-
bile payments t