Why You Should Work In Health Care Public Relations anna Martinelli by ulfanurul.hidayati02


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									In economically trying times, it is essential that college graduates
negotiate the workforce with a certain amount of savvy. This includes,
first of all, a solid understanding of the best and worst aspects of ones
potential career paths. The purpose of this article is to explore the
aspects of health care public relations that make the field particularly
attractive to those that have just entered the job market.

 First, health care public relations professionals will enjoy greater job
security than most in the face of future economic downturns. In fact,
career opportunities in health care public relations are expected to
increase by a steady 21%-35% through 2012. This is because our aging
population and advances in medical technology will provoke growth in the
health care industry and a corresponding spike in the need for health
care public relations. The more activity there is in the health care
world, especially in terms of patient care and drug development, the more
demand there is for the communication services of health care public
relations specialists.

 Second, professionals often report a high degree of satisfaction with
their work/life balance. Although health care public relations
professionals hours are variable like those in any other client-centric
industry, they tend to fluctuate around a reasonable average of 40
hours/week. Furthermore, the corporate environments of health care public
relations firms tend to be exciting and fun, as well as professional. By
now, all the right people have figured out burnout is to be avoided at
all costs, for it severely compromises ones ability to muster the kind of
creativity that is required in the industry.

 Another nice thing about health care public relations is that many
individuals can work their way up to high-level positions without
obtaining a graduate educational degree. Most people find that they are
given an incredible amount of responsibility right off the bat and they
learn everything they need to know on the job. Given that advanced
degrees are so costly, in terms of time and money, health care public
relations specialists are often thrilled to find that they can garner
prestige and influence without having to first make an investment in
graduate-level education.

 Finally a career in health care public relations is full of learning
opportunities. Health care public relations specialists are constantly
reading health-related news and consulting with doctors, clinicians, and
pharmaceutical companies. Those who are interested in medicine but find
that they are too squeamish for the ER often find that health care public
relations is a great way to gain expertise and influence in the field.

 As someone who is passionate about health care, fun, life-long learning
and leadership, Im glad I took a look at health care public relations.

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