Google Penguin Update Is Live by hsits


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Categories          Google Penguin Update Is Live                                                          Sponsors
                    by Daniel Scocco
Blog Design
                                                                       After Google Panda now it’s time
Blog Projects         Advertise On Google
                      Reach New Customers With Adwords Pick Your       for Google Penguin to changing
Bloggers Face-Off                                                      changing the search rankings
                      Keywords And Your Budget
Blogging Basics                           around the web. This update to
Blogosphere                                                            Google’s algorithm was rolled out
                      Search Engine Submission                         a couple of days ago, and it’s
Domain Names          Submit Your Site And Get Leads Now. 30 Million
                      Unique Visitors a Month.                         main purpose is to make Google
                               be able to recognize and
Link Tips                                                              punishes web spam more
Monetize              Site Analytics Study                             effectively.
                      Empower Yourself With The Largest Panel in
Promotion             Competitive Intelligence.
                                                                       More specifically this algorithm
                                                                       update will target:
Social Media             link schemes designed to increase rankings of certain pages or websites
                         keyword stuffing used to increase the rankings of a certain page
                         duplicate content used with the purpose of increasing the size of a website
                         and thus its rankings
Video Posts              redirects and cloaks used to show one things for users and another for
Web Tools                search engines
                    Here’s a quote from an article on Search Engine Land:
Writing Content                                                                                            Popular Articles
                               The web spam techniques above aren’t new. Some of them are                  28 Ways to Make Money with Your
                               more than 10 years old and date back to before Google even                  Website
                               operated as a search engine. So why is Google only now going                43 Web Design Mistakes You Should Avoid
                               after such methods?
                                                                                                           4 Steps to Increase Your Blog Traffic
                               It’s not, even though the blog post might give some newcomers               How to Find Advertisers for Your Website
                               that impression. Google’s warned about and fought against such              Top 25 SEO Blogs
                               techniques for ages. Rather, what’s really happening is that
                                                                                                           101 Blog Tips I learned in 2006
                               Google is rolling out better ways that it hopes to detect such
                               abuses.                                                                     30 Traffic Generation Tips
                                                                                                           6 Ways to Speed Up Your Site
                               Despite warning against such spam techniques, it’s easy to find
                                                                                                           9 Hacks to Show Readers Your Best Stuff
                               cases where they still work. It’s enough to make some long-time
                               “white hat” SEOs feel foolish arguing that people should avoid              50 Simple Ways to Gain RSS Subscribers
                               spamming Google when it seems to pay-off, as I wrote about                  The Best Website Taglines
                               recently.                                                                   What Is Success?
                               “We’ve heard a lot of solid feedback from SEOs who are trying               How to setup a 301 Redirect
                               to do the right thing and who don’t want to see webspam                     The 7 Characteristics of Good Domains
                               techniques rewarded, and we feel the same way,” said Matt                   7 Ways to Promote your Site
                               Cutts, the head of Google’s webspam team.
                                                                                                           Top 25 Celebrity Blogs
                                                                                                           What Is A Blog?
                    Google said this update will affect only 3% of queries. While not much, it
                    certainly is a signal that Google wants to tighten the grip on web spam, so            Blog Setup: 40 Practical Tips
                    make sure your SEO strategies are aligned with that.                                   10 Tips To Write Your Most Popular Post
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17 Responses to “Google Penguin Update Is Live”
Rashmi Sinha @ TechInitio on April 27, 2012 8:14 pm

Good to know that Google is developing ever-improving algorithms. That
prevents users from abusing the algorithm to gain profit. A good blog is a good
blog on all algorithms!

Rich on April 28, 2012 5:00 am

Now that I’ve moved away from all that SEO garbage I enjoy reading about the
fight between big G and ‘the rest’!

I’ve now discovered a sustainable business model that doesn’t survive on the
permission of Mr Cutts and his team and now I can sleep soundly at night!


Aidy on April 28, 2012 11:53 am

Another update! Wow. Well, at least Google is warning everyone before the
update. So many changes. So many.

Joachim on April 28, 2012 12:53 pm

Thanks for the article. I already stumbled upon the articles on
SearchEngineLand and on the Google Webmaster Central Blog. Further have I
had some thorough discussions with members of some SEO and internet
marketing forums.

While it seems that Google is on the right track in terms of policy to combat
web spam the latest update of their algorithm (Pengiun Update) the SERPs for
numerous keywords looked strange yesterday.

In my opinion, a lot of quality sites have disappeared from the first page while
some poor quality (according to Googles guidelines) sites have maintained their
good rankings.

Further, the doors to negative SEO are open now. It seems to become easy for
competitors to compromise your rankings.

In my eyes, adjustments in the algorithm after the Penguin Update should be

Mohit on April 28, 2012 2:12 pm

Good stuff lets see whats the impact as the spamming is now becoming a
menace for everyone from Search Engine to normal Internet user. Hopes are
high for this new update.

Thanks for this post….


Sune Sw anepoel on April 28, 2012 6:29 pm

In the long run, I think that if you write posts specifically aimed at satisfying
visitors, your blog will succeed. Writing to only keep search engines happy, will
work for a little while… But long term, it would probably fail.

Binny Oinam on April 28, 2012 11:22 pm

Great & informative post. The basic aim of the update is definitely to increase
the over-all experience of users and to get the most relevant search results.
Nonetheless it is going to penalize “black hat” and spammy sites. Thanks for
article, Daniel.

Edgar on April 29, 2012 1:13 am

Its true Google has been trying to fight spam for years. Is noting new I think
people saturate.

Jeff @ Grow Bank Account on April 29, 2012 9:40 am

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Google seems to love doing algorithm change every day….
And as great entrepreneurs, we don’t curse the wind. We just adjust our sails.


Optimering on April 29, 2012 2:49 pm

We I can say Google has also impreove their filters in regional aswell. Alot of
Google algothirum have forces people to do SEO in right way

Nick on April 29, 2012 5:44 pm

I’m really proud of how much Google has been trying to stop spam. It’s
frustrating for a lot of good writers because no matter how awesome their
content is, blackhatters seem to win out. I know especially in my niche the
spam is rampant. Excited to see how this will change the game

Lee Ka Hoong on April 29, 2012 9:53 pm

I think this is not new anymore, Google had been pressed it for so long that
they only want genuine and quality site with helpful content. Even though we
build strong backlinks to the site, but without good content, Google doesn’t
want to see it at all too.

The only way will be…keep updating your blog with useful and unique content!

David Mitchell on April 30, 2012 3:18 am


Another Google Update, we are seeing more and more of these…

I must say none of my rankings have been affected as of yet so the true white
hat techniques are still effective.

It is good to see the black hat techniques suffering because this will bring good
content to the front.


Rajeesh Nair @ ThePickDrop on April 30, 2012 3:41 pm

After Google Panda, what do you think the effect of Google Penguin on
different sites. Google Panda update did hit badly on some famous websites
such, so what are the scopes for Google Penguin update and what
precautions should be taken by bloggers to survive this update.

Shyam @ScorpionGod Lair on May 1, 2012 5:09 am

I always like to know about Google Algorithm updates, because past years I did
things without knowing these things.

Google uses nice names for their updates, previous one Panda and this one
Penguin.. Anyway as bloggers we all need to aware about Google algorithm

Because it affects to us if we do something that Google think wrong. So it’s
good to aware about these things instead of being risk.

Thanks for this recommendation.

NC on May 2, 2012 5:19 am

Google gives web spammer a super tight game. Now, to those who are planning
on doing a bad move, you must think twice or else you’ll be kick by Google.
Nice move Google and thanks for the awareness!

Shalu Sharma on May 3, 2012 4:22 pm

So sites using spam techniques are going to be hit if I understand it correctly.
Basically no more automated sending out links to thousands of directories etc.
Perhaps this is good news.

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