Consumer Trends in the Wine Market in the UK (DOC)

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            Consumer Trends in the Wine Market in the UK
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Synopsis

• This report provides the results for the Wine market in the UK, from Canadean’s unique, highly
detailed and proprietary online survey of consumers’ Consumer Packaged Goods (CPG) consumption
habits, and forms part of an overall series covering all CPG product markets.
• Its coverage includes, but is not limited to, consumption behaviours, the extent to which consumer
trends influence their consumption and the value of the market these trends influence, brand and
private label choices as well as retailer choices. Much of this information can also be analyzed by
specific consumer group, providing hard and fast data on consumers and markets at the product
category level.

Summary

• Marketers in the Wine market in UK face a major challenge. Understanding market size and
segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific
consumer groups are, and being able to quantify the impact of consumer trends.
• This report solves these problems by providing integrated survey-based data on consumer trends,
consumer groups and market data which show exactly the size of consumer groups, how much of the
Wine market in UK they account for and which consumer trends drive their behaviour.

Scope

• Consumers’ uptake of products and the influence of consumer trends are fundamental causes of
change in markets – making knowing what these trends are and the extent of their influence crucial.
• The survey-based data provided in this report examines over 20 consumer trends that affect the
market and examines the share of sales across 26 consumer groups – providing through the data a
detailed insight into exactly who the consumer is and just how much impact the latest consumer
trends are having.

Reasons To Buy

• The data provided allows marketers to track consumer behaviour through to its actual value impact
on a product market. Unique in the market, this provides readers with a highly detailed data analysis
of the market allowing marketing tactics and strategy to be updated in line with the very latest
consumer behaviours.

Key Highlights

• Consumer survey data for the following specific categories: Fortified Wine, Sparkling Wine, and Still
Wine.
• Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20
consumer trends and consumption frequency for each product category.
• Volume shares in 2011 for brands and private label sales tracked by the survey.
• Unique retailer choice and switching data as tracked by the survey are provided at the product
category level for 2011

Table of Contents :

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children’s behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Wine Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Fortified Wine
2.2.2 Sparkling Wine
2.2.3 Still Wine
2.3 Behavioral Trends and Market Value
2.3.1 Fortified Wine
2.3.2 Sparkling Wine
2.3.3 Still Wine
3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Fortified Wine
3.1.2 Sparkling Wine
3.1.3 Still Wine
3.2 Consumer Profiles by Product Category
3.2.1 Fortified Wine
3.2.2 Sparkling Wine
3.2.3 Still Wine
4 Brand vs. Private Label Choices
4.1 Brand vs. Private Label Volume Share
4.1.1 By Category
4.2 Wine Brand Choice and Private Label Shares
4.2.1 Fortified Wine

More Related Reports :

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 Consumer   Trends   in   the   Wine   Market   in   Spain
 Consumer   Trends   in   the   Wine   Market   in   Brazil
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