Technology in Modern Communication Communication is needed for decision making co-ordination control and planning. Communication is required for processing information in the accounting department, finance department, personnel department, establishment, of pubic relations, sales department, market research, production department, purchase department etc. communication with the government, shareholders and prospective investors, customers etc is also required for the day to day functioning of the business concern. Conventional process of communication is not sufficient to meet the multidimensional needs of the business enterprises. So the need for modern communication technology emerges to meet the desired need of modern business enterprises. Worldwide communication has been facilitated by the electronic transmission of data which connects individuals, regardless of geographic location, almost instantly. Modern communication technology depends upon computer which is a device made up of electronic and electromechanically components. Successful organization needs the approach to management, coupled with the ability to effect participation in the analysis, design, implementation and utilization of computer bases system information. Modern business uses management information system (MIS) to provide informational support to the managerial functions of an organization. A MIS is an automated system which presents information both internal and external to the business that aids in making specific set of routine decisions. There are a number of communication channels representing both the wide range of possible uses of data communication and the various new technologies in the communication industry. Examples of such technologies are telephone lines, switched lines, coaxial cables, optical fiber transmission, microwave transmission, infrareds transmission, laser transmission, radio transmission, satellite transmission etc. oral or voice media in electronic forms includes - voice ail, audio tape and video tape tale-conferencing and video conferencing close circuit television, instant message etc. written media in electronic forms include –email, faxing, computer conferencing (with groupware), websites etc. Samuel Greenguard states the new technologies are changing not only the way we communicative but also the way we work. The use of internet and other technologies such as e- mail, voice ail, faxes etc. introduce effective organizational communication for business enterprises. Company faces communication challenges as a result of these new technologies.
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