Technology in Modern Communication by rashal007

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									Technology in Modern Communication

                                                    Communication      is needed for decision
                                                    making co-ordination control and planning.
                                                    Communication is required for processing
                                                    information in the accounting department,
                                                    finance department, personnel department,
                                                    establishment, of pubic relations, sales
                                                    department, market research, production
                                                    department, purchase department etc.
                                                    communication with the government,
                                                    shareholders and prospective investors,
customers etc is also required for the day to day functioning of the business concern.
Conventional process of communication is not sufficient to meet the multidimensional needs of
the business enterprises. So the need for modern communication technology emerges to meet the
desired need of modern business enterprises. Worldwide communication has been facilitated by
the electronic transmission of data which connects individuals, regardless of geographic location,
almost instantly.

Modern communication technology depends upon computer which is a device made up of
electronic and electromechanically components. Successful organization needs the approach to
management, coupled with the ability to effect participation in the analysis, design,
implementation and utilization of computer bases system information. Modern business uses
management information system (MIS) to provide informational support to the managerial
functions of an organization. A MIS is an automated system which presents information both
internal and external to the business that aids in making specific set of routine decisions.

There are a number of communication channels representing both the wide range of possible
uses of data communication and the various new technologies in the communication industry.
Examples of such technologies are telephone lines, switched lines, coaxial cables, optical fiber
transmission, microwave transmission, infrareds transmission, laser transmission, radio
transmission, satellite transmission etc. oral or voice media in electronic forms includes - voice
ail, audio tape and video tape tale-conferencing and video conferencing close circuit television,
instant message etc. written media in electronic forms include –email, faxing, computer
conferencing (with groupware), websites etc.

Samuel Greenguard states the new technologies are changing not only the way we
communicative but also the way we work. The use of internet and other technologies such as e-
mail, voice ail, faxes etc. introduce effective organizational communication for business
enterprises. Company faces communication challenges as a result of these new technologies.

								
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