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One of the best ways to take control of your small business's online reputation is to make sure that your small business owns all the first and possibly second pages in the search engine results. Using the following strategies, any small business owner with a limited budget can use this cost-effective strategy to dominate the search results for their company keywords and reduce the "space" for any external negative search results. 1. Build a website with your complete company name as the domain name and use a.com extension. So if your registered company name is Garden Palm Dental Practice, register a domain name such as gardenpalmdentalpractice.com. This improves your search engine optimization (SEO). Make sure you use your company keywords in your content to help with your SEO 2. Make sure your website has a blog where you can post up to date articles, news and have discussions with your clients 3. Build complete profiles on all major review sites and business directories, making sure all your business name, contact details and category information is 100% identical on all sites. Make sure your profile includes videos and photos, and your name and those of your prominent employees. Important sites include: * Yelp! * Insider Pages * Google Maps * Bing Local * City Search * Yahoo Local * Local.com * Merchant Circle * Angles List * Better Business Bureau * Yellow Pages * InfoUsa * BrownBook * SuperMedia * InsiderPages 4. Sign up to all major Social Media Sites- Facebook, Twitter, LinkedIn and YouTube being the main four. You should use your small business name as the profile user name for better search engine optimization. Make sure to add content to these sites. You can automate this by setting up your Twitter and Facebook to get updated with your latest blog posts and YouTube video uploads. You're Videos, profiles, tweets, status updates and notes can all find their way to the search results. One of the most effective ways to take control of your online business reputation is to dominate the first few pages of the main search engines - Google, Yahoo and Bing. Here are 8 more ways to make this strategy work: 1. Forums and Groups Join industry, professional or location specific forums or groups on Google Groups, Facebook, Twitter, Meetup etc. You can also be proactive and create a forum or group as a small business. 2. Press Releases Write Press Releases on a monthly basis about your small business and submit them to online paid and free press release sites who will publish them. 3. Web 2.0 Sites Publish on Web 2.0 sites like Squidoo, HubPages, Blogger, TypePad or WordPress and link articles back to your website. This creates backlinks to your site and improves your SEO. 4. Guest Blogging Use your influence as a small business owner to write quality articles as a guest blogger on popular, high-authority blogs and sites related to your small business. You can include a backlink to your website and boost your website's rankings 5. Guest Interviews Agree to do interviews and offer to interview others as these interviews will be available online as podcasts or videos. You can have these interviews transcribed into PDFs and have them uploaded to your site. More content and back linking juice for your business. 6. Article Directories You can also write articles about your local business or about your products and services and post them to article directories like EzineArticles and ArticlesBase. These will provide additional content resources and backlinks to your site. 7. Domain Names Buy additional domain names. This means buying the main .com, .org, .net and .info domain extensions of your business website. This makes it difficult for malicious people to buy those domain names and peddle false content about your business. 8. Subdomains You can also use your main website to build sub domains such as blog.chicagodentist.com, since search engines do place a value on them if you have a website with a strong PageRank. All this strategies will help you dominate the first three pages of the search engines for your company keywords. The key is to add new content on a regular basis like once a week and you will notice the effects quite soon.
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