One of the best ways to take control of your small business's online
reputation is to make sure that your small business owns all the first
and possibly second pages in the search engine results.
Using the following strategies, any small business owner with a limited
budget can use this cost-effective strategy to dominate the search
results for their company keywords and reduce the "space" for any
external negative search results.
1. Build a website with your complete company name as the domain name and
use a.com extension.
So if your registered company name is Garden Palm Dental Practice,
register a domain name such as gardenpalmdentalpractice.com.
This improves your search engine optimization (SEO). Make sure you use
your company keywords in your content to help with your SEO
2. Make sure your website has a blog where you can post up to date
articles, news and have discussions with your clients
3. Build complete profiles on all major review sites and business
directories, making sure all your business name, contact details and
category information is 100% identical on all sites.
Make sure your profile includes videos and photos, and your name and
those of your prominent employees.
Important sites include:
* Insider Pages
* Google Maps
* Bing Local
* City Search
* Yahoo Local
* Merchant Circle
* Angles List
* Better Business Bureau
* Yellow Pages
4. Sign up to all major Social Media Sites- Facebook, Twitter, LinkedIn
and YouTube being the main four.
You should use your small business name as the profile user name for
better search engine optimization. Make sure to add content to these
You can automate this by setting up your Twitter and Facebook to get
updated with your latest blog posts and YouTube video uploads.
You're Videos, profiles, tweets, status updates and notes can all find
their way to the search results.
One of the most effective ways to take control of your online business
reputation is to dominate the first few pages of the main search engines
- Google, Yahoo and Bing.
Here are 8 more ways to make this strategy work:
1. Forums and Groups
Join industry, professional or location specific forums or groups on
Google Groups, Facebook, Twitter, Meetup etc.
You can also be proactive and create a forum or group as a small
2. Press Releases
Write Press Releases on a monthly basis about your small business and
submit them to online paid and free press release sites who will publish
3. Web 2.0 Sites
Publish on Web 2.0 sites like Squidoo, HubPages, Blogger, TypePad or
WordPress and link articles back to your website.
This creates backlinks to your site and improves your SEO.
4. Guest Blogging
Use your influence as a small business owner to write quality articles as
a guest blogger on popular, high-authority blogs and sites related to
your small business.
You can include a backlink to your website and boost your website's
5. Guest Interviews
Agree to do interviews and offer to interview others as these interviews
will be available online as podcasts or videos.
You can have these interviews transcribed into PDFs and have them
uploaded to your site.
More content and back linking juice for your business.
6. Article Directories
You can also write articles about your local business or about your
products and services and post them to article directories like
EzineArticles and ArticlesBase.
These will provide additional content resources and backlinks to your
7. Domain Names
Buy additional domain names.
This means buying the main .com, .org, .net and .info domain extensions
of your business website.
This makes it difficult for malicious people to buy those domain names
and peddle false content about your business.
You can also use your main website to build sub domains such as
blog.chicagodentist.com, since search engines do place a value on them if
you have a website with a strong PageRank.
All this strategies will help you dominate the first three pages of the
search engines for your company keywords.
The key is to add new content on a regular basis like once a week and you
will notice the effects quite soon.