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Mobile Notary Marketing Strategies - Choosing Your Domain Name

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Mobile Notary Marketing Strategies - Choosing Your Domain Name Powered By Docstoc
					There are literally millions of domain names out there. Your job is to
choose one that works the best for marketing your mobile notary business.

It doesn't matter too much what name you choose if you only want to have
it printed on your business cards and notary association listings. But if
you want to have the search engines pick it up and give your website a
free organic listing with a good page rank so you can pick up new clients
who are searching for your mobile notary services on the Internet you
will want to choose your domain name wisely.

The price you pay for an available domain name is the same -- regardless
of whether you choose a good one or a terrible one. And a good domain
name can be worth its weight in gold!

Get The Most Bang-For-Your-Buck Or Ten Bucks!

* First -- Use the keyword 'mobile notary' in your domain name. This
helps the search engines (especially Google, Yahoo, and Bing) to classify
your website in the proper search category. They do this by using
keywords. A keyword can be either one word or a word phrase that a person
would type into the search bar when looking for something specific on the
Internet.

* Next -- include your area in your domain name. This helps the search
engines to classify your website to the proper local area. Depending on
your coverage area you will probably want to use your city or possibly
county. Consider what a potential client would typically type into a
search bar when looking for mobile notary services in your area.

* Maybe -- include your business name if it is short. Just so you know,
it isn't necessary to have your business name in your domain name. Keep
in mind that the object is for people to find you on the search results
pages for mobile notary in your area. And chances are, when they are
searching, they are not going to type in your business name.

* Length is also a consideration. Your domain name shouldn't end up
terribly long, so you will have to decide what combination of keyword,
area, and possibly business name to use. You might want to write down
some potential domain names in advance, as your first choice may not be
available.

* Use dot com as your first choice or dot net as your second choice. The
dot com definitely earns the most respect in the business and Internet
worlds.

Examples of your best choices would be... MobileNotaryYourCity or
YourCityMobileNotary.

Examples of your next best choices would include changing the word order
or adding a word, such as... MobileYourCityNotary,
MobileNotaryInYourCity, MobileNotaryOfYourCity,
YourCityMobileNotaryServices, etc. I think you get the idea.
Important Marketing Tip! Domains are not case-sensitive and are usually
shown in all lower case letters. However, this doesn't mean you have to
use them in your advertising materials that way. For your business cards,
brochures, email signatures, internet links, etc. you may choose to use
some capital letters to help your clients and potential customers see the
actual words. Since there are no spaces in domain names -- compare these
example views: mobilenotaryyourcity vs. MobileNotaryYourCity. See how you
can see the actual words more clearly in the second one?

I hope you can see that choosing your domain name wisely and printing it
properly in your advertising materials can make a big difference when it
comes to effectively marketing your mobile notary business. It not only
lends to your professional image but it can also help you get additional
business for a nominal price when used as part of a good marketing plan.

				
DOCUMENT INFO
Description: Today there are a lot of hosting companies trying to get you as their latest client. All of them try to lure us in with offers of free domains, $75 in advertising on Google, Yahoo and Bing. Some give you unlimited disk space, unlimited domain space and even unlimited bandwidth. But if all of them give us this stuff for free, then how do we know which one to pick?