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How Much is a Domain Name Worth

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When you are thinking domains, you are thinking of a unique name the the world will come to appreciate from yahoo. A domain name is a marketing address that you use to announce yourself to the world. Yahoo is the domain name for the website and it comes with an extension .com which means commercial. There are other extensions and they include .net, .info, .us and so many others.

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									Great question. How does a domain name affect your Search Engine
rankings? What actually contributes to the value of a domain name? Let's
take a look.

1. Type-in Traffic Years ago, many people didn't understand the
difference between the URL (Uniform Resource Locater) or address of the
actual website and the search window in Google. One goes directly to a
particular website, like the address of a house. The other is an actual
search. So people would just type in what they were looking for in the
*address* field...i.e. "new shoes". This is called type-in traffic.

This meant that if you were lucky enough to buy a domain like
"newshoes.com" for around $7.00 per year, you would automatically receive
a respectable amount of traffic to that domain...type-in traffic. This
would make the domain valuable, as it could be parked or used for an
ecommerce shoe store...traffic equals money.

It is 2010 now, people are more savvy. More people use the search window
and they know that it is a search window. So, type-in traffic has
diminished, not to mention that everyone is hip to domain ownership, any
ones with any value have been bought up. Goddaddy.com even buys domains
they feel will have high traffic and resells them to you and me at a
premium price, this is a premium domain. By the way, they will quickly
settle for 70% of the asking price if asked. Type-in traffic isn't what
it used to be and domains are more expensive.

Does it matter? The short answer is "not much". Content is still king.
Google works very hard to return relevant, high-quality results for it
visitors. Look at Facebook.com, Google.com, yahoo.com, the domain can be
anything. Can it help? Absolutely. If your domain contains your keywords
you will get a little more love from Google and the search engines, but
will it make or break your website? No. Shorter is better, descriptive is
better. I recommend considering buying a premium domain, it is a good
start.

Domain name traffic Listen, I have owned a lot of domains, upwards of 450
at one point. I have purchased premium domains, acted as a domain broker
for my clients, parked domains at different domain parking services like
sedo.com, parked.com and many others. I have struggled to optimize over
150 landing pages in an effort to make a passive income...all with not
much success, except learning a lot about how domains work.

Look, there are many ways to measure traffic. All of my websites are
built on a CMS and it has it's own traffic stats. Well, I also use Google
Analytics on all my sites. When I compare the numbers from both, they are
different. There is no way to tell who is linking to your site,
conclusively. There is no way to be 100% accurate on where the traffic is
coming from. I have been a victim of a scam where you "purchase traffic".
The company explained that they had high-traffic websites...that were
relevant...that you would get links from and traffic to your site. I
found that that was not the case. Technically, I got traffic, but who
knows where it came from. With all the traffic, I got not new customers
and a very high bounce rate. The bottom line is: Don't believe traffic
reports, unless you are using Google Analytics and have personal access
to the live Google Analytics account.

Old domains One cool thing you can do is to check out archive.org. This
site will let you see what a website looked like years ago. It will show
you if there was a website associated with the domain you are looking at.
If you want to see what your competitor's site looked like back in '08
you can check it out. With old domains, you want to be careful. You want
to know what kind of site it was, you don't want to do a lot of back
paddling in the first few months of your new domain/website ownership.
Type in "link: yournewdomainname.com" in Google, and it will show you how
many links point to that domain, same thing using Yahoo!, I use both.

Summary Who is the best company to buy a domain from? Godaddy.com.   A
short domain is better, easy to spell, easy to remember. Remember,   you
may be giving your domain name address over the phone. It is ok to   spend
money on a domain, but be careful, negotiate, work the price down.   If you
have difficulty, use a professional.

								
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