Volume 48, Issue 4
THE OFFICIAL PUBLICATION OF THE ORANGE COUNTY AUTOMOBILE DEALERS ASSOCIATION
OC Dealer is a publication of Newsletters Ink
and is the official publication of Orange County
Automobile Dealers Association. OC Dealer is
published 4 times per year by Newsletters Ink.
The statements and opinions expressed herein
are those of the individual authors and do not
necessarily represent the views of OC Dealer,
or its publisher Newsletters Ink. Any legal advice
should be regarded as general information.
It is strongly recommended that one contact
an at torney for counsel regarding specific
circumstances. Likewise, the appearance of
advertisers does not constitute an endorsement
of the products or ser vices featured by
12 OCADA ANNUAL MEETING
MEET OCADA’S NEW PRESIDENT
4 Calendar of Events Visit us Online!
6 27 Years in the Industry: Meet OCADA’s New
President Paul Lunsford
8 Join the Orange County Chairman’s Club
Delegation at CNCDA Dealer Day!
9 Get to Know Your Legislator:
Assemblywoman Diane L. Harkey
9 California New Car Dealers Association
2009 Dealer Day
10 An Update From Capitol Hill
By Congressman John Campbell
12 OCADA Annual Meeting www.OCADA.org
14 Many Thanks to Our 2009 Annual Meeting
18 16th Annual OCADA Automotive Technology
19 OCADA Welcomes Our New Associate
OC DEALER is a Publication of the
Orange County Automobile Dealers
20 Dealership Tours Association
125 Baker Street East, Suite 262
Costa Mesa, CA 92626
21 Dealer Rides www.ocada.org
22 Cut Costs and Increase Productivity Fax: 714-424-6094
WINTER 2009 ⎢3
Board of Calendar of Events
March 24 CNCDA Dealer Day Legislative
Directors Conference—Sacramento Hyatt Regency
Paul Lunsford April 23 OCADA Educational Seminar; Used Car
South Coast Toyota Workshop—Presented by Dale Pollack
IMMEDIATE PAST PRESIDENT
Matt Gunderson May 13–14 AIADA International Auto Industry
Audi Mission Viejo Summit—Washington, DC
Inﬁniti of Mission Viejo
EXECUTIVE DIRECTOR/SECRETARY June 8 OCADA 45th Annual Golf Tournament—
John Sackrison Mesa Verde Golf Club
Orange County Automobile Dealers
Norm Reeves Honda Huntington Beach
Suzuki Depot/Kia Depot/Tom’s Truck Center
Tustin Buick Pontiac GMC Hummer
Huntington Beach Mazda
4 OC Dealer WWW.OCADA.ORG
IN THE INDUSTRY
Meet OCADA’s New President Paul Lunsford
South Coast Toyota
A lot of dealers get into the busi-
ness by chance or by default.
What’s your story? I fall into that
category as well. My father was a car dealer.
He had three stores in Oxford—Lunsford
What has been the most rewarding
p ar t of yo ur c ar e e r ? T h e m o st
challenging? Most rewarding is the
wonderful people I’ve met. The car business
is full of great personalities and people with
bill just passed the senate which will give tax
breaks to new car buyers. This would help the
industry on national and state levels. The last
time you could write off your interest on a car
purchase was 1986 (and you can imagine that
Toyota, Lunsford Lexus, and Lunsford terriﬁc character. I have enjoyed extending a December of ’86 was insane).
Mazda—and Lunsford Nissan in Ventura. hand to those who are new in the business,
What inspired you to serve as a
When I ﬁ nished high school, I was living and watching them go on to do good things.
leader in the Association? I’ve always
with my parents in Malibu and got hit with The hours we put in can be a trial, though,
enjoyed being a pivotal part of the discussion,
the classic ultimatum: go to college, get a job, especially for families. When my dad bought
and I’m competitive by nature. I want to have
or move out. I didn’t want to leave Malibu, his Toyota store in 1970, he was working
inﬂuence in a cause in order to invest my
so I went to work at his dealership in sales. seven days a week. When we wanted to see
time in it. It’s my 3rd year on the board and
That was 27 years ago. him we’d go to the store to hang out.
OCADA is really a productive group—the
I have always enjoyed the industry, and How do you spend your precious free Association brings a lot to the table and gets
the more I got into it, the more I liked it. time? I play a little golf when I can. I love a lot done. It’s a valuable organization whose
Today I am partners with David Wilson at spending time at home with the family. We accomplishments are worth participating in.
South Coast Toyota. As General Manager go to the beach all the time and I surf a bit. I I think I bring sensible decision-making and
and Vice President, I handle the day-to-day enjoy being near the water. I like to cook, eat an ability to communicate, as well as a good
operations of the store. good food, and drink a nice glass of wine. I reputation within the industry which makes
spend the rest of the time chasing my 12-year- for good contacts.
So you’ve always lived in California?
old daughter around. (She wants to come and
Yes, I grew up in Malibu and moved down What’s in store for OCADA members
work with me someday. But for now, we’re
here to Orange County 14 years ago. this year? You’ll see a more concerted
focusing on getting her through 7th grade!)
effort to not only educate elected ofﬁcials
Tell us about your all-time favorite
Where do you think the auto industry about the value of the car dealer (locally
ride. The one I’ll have forever is my 1998
is headed today? The government can and nationally), but to educate the general
Ferrari 355 Spider, red with beige interior
do all the bailing out of manufacturers they public, as well. Dealers do a lot of wonderful
(the only color you should have, in my
want, but ultimately something needs to be things in the community: we hold charities
opinion). It was given to me by Mr. Wilson
done for the consumer, too. They need a reason and sponsorships; employ a lot of people,
one year as a year-end bonus, so it means a lot
to get back in the showroom. Consumer- providing health insurance and decent
to me. My wife gets to take it out more than
directed legislation, such as giving incentives wages; and we’re an equal opportunity
I do! It’s a great Sunday car. The rest of the
and breaks to the customer, should be on the industry. We’ve got a wonderful story to tell,
time, I drive my Toyota Land Cruiser.
agenda. A provision of the economic stimulus and we’re going to get that message out. As
6 OC Dealer WWW.OCADA.ORG
politicians get more involved in everyone’s Buffet said, “It is only when the tide goes will be critical to provide an “academy award”
business, it’s important that we have a voice out that you know who was swimming shopping experience. There’s never been a
in shaping that debate. naked.” We’ll get better at the basics, better time to be a consumer than right now,
and will work with manufacturers to get with regulations, legislation, increasingly
A lot of dealers espouse a hopeless
something customers want. The strengths transparent processes, ID theft precautions
view of the economy right now. What
and weaknesses of a dealership will come and other consumer considerations. The
advice would you give them? Some
to light. It’s an opportunity to deal with government has asked us to be watchdogs and
dealers have a steady diet every day of “the
problems and eliminate them. Now’s the we embrace the responsibility. The more we
sky is falling,” but I’m very optimistic about
time to improve. do for the consumer, the better off we are as an
the industry. We’ve been through tough times
in the past, but the dealer body on the whole
is innovative, entrepreneurial, and resilient.
I don’t know of anyone better equipped to Some dealers have a steady diet every day of “the sky is falling,” but I’m very
service these times. The daily trafﬁc jams
don’t freak me out any more—packed streets optimistic about the industry. We’ve been through tough times in the past, but
are a reminder that our industry is here to the dealer body on the whole is innovative, entrepreneurial, and resilient.
stay. You don’t see throngs of men on bikes
with their briefcases. We’ll continue to
adapt, and be stronger because of it.
What is your approach to helping
In a way, the recession is a tremendous industry. The dealers who are successful are
dealers face challenges in 2009?
opportunity. At the end of the day I think the ones who embraced that a long time ago.
OCADA will continue to provide useful
our industry will come out more competitive OCADA is another avenue for dealers to turn
training and compliance to dealers. We’ll
and better equipped to serve customers than for help; everyone can use a little assistance.
also help dealerships prepare to deal with
ever before. Good times create bad habits, It’s that hand-in-glove relationship that makes
customers, because in the coming months it
and bad times create good ones. Warren membership with OCADA invaluable.
WINTER 2009 ⎢7
Join the Orange County
Chairman’s Club Delegation
at CNCDA Dealer Day!
CNCDA Dealer Day
Tuesday, March 24, 2009
To join the OC Delegation simply make a pledge to the OCADA-
PAC at the Chairman’s Club level ($750) and we will take care
of the rest. Space is limited, so call (714) 424-6090 today!
OC Delegation receives:
Dealer Day Registration
“Contributions are not deductible as charitable contributions for federal income tax purposes.” (IRC sec. 6113.)
8 OC Dealer WWW.OCADA.ORG
GET TO KNOW YOUR LEGISLATOR:
ASSEMBLYWOMAN DIANE L. HARKEY
Quote: development, encouraging regional planning
“Life is no dress rehearsal so you had and cooperation to save taxpayer dollars,
better enjoy it.” increasing citizen involvement by promoting
new candidates for public office, and
Biography working towards common sense solutions
Diane L. Harkey (R) was elected to the for growth and development.
California State Assembly in 2008.
As a Mayor, Councilmember and liaison
Harkey, who holds a Bachelor’s degree to regional committees, she fought hard to
in Economics, graduating Cum Laude from ensure transportation dollars are allocated
the University of California, Irvine, has to regions of South Orange County and
enjoyed a successful career spanning 30 Northern San Diego County. Diane has
years in Corporate Banking and Finance. been a strong advocate for working with
She has been actively involved with public local elected officials and municipalities
service throughout most of her adult life. to develop thoughtful solutions to shared
73rd Assembly District: Appointed by the County of Orange to the concerns.
Aliso Viejo; Dana Point; Laguna Hills; Architectural Review Board in 1987, Diane
Laguna Niguel; Oceanside; San Clemente; took an active leadership role in advocating District Ofﬁce Contact
San Juan Capistrano for the incorporation Dana Point in 1989. Information:
Since then, she has been a part of countless Address: 29122 Rancho Viejo Rd. Suite 111
Assembly Committees: grassroots efforts for issues affecting local San Juan Capistrano, CA 92675
Housing and Community Development; communities and self governance.
Appropriations; Budget; Revenue and Phone: (949) 347-7301
Taxation As Mayor for the City of Dana Point,
D i a ne s uc c e s s f u l ly i mple me nt e d a Email:
Personal: balanced budget and a reserve policy Assemblymember.Harkey@assembly.ca.gov
Married to husband Dan; daughter for the City. She championed efforts to
Jaclyn Website: www.assembly.ca.gov/Harkey
reform government by promoting business
California New Car Dealers Association 2009 Dealer Day
Tuesday, March 24th, 2009
T he California New Car Dealers Association
(CNCDA) Dealer Day will take place March
24th in Sacramento, CA. at the Sacramento
Hyatt Regency Hotel. This year’s Dealer Day will
be the traditional format and will feature the
and Assembly Member. In today’s economy it is
important for us to stay in touch with all of our
local legislators, Dealer Day helps provide us
that opportunity. We hope you will participate
in this important event and join us for CNCDA’s
annual meeting of the members, noted speakers, Dealer Day.
issues brieﬁ ng in the morning, appointments
To be a part of this important event,
with Orange County legislators and cocktail
register today at www.cncda.org or join the OC
reception. The primary objective of Dealer Day is to establish or
Chairman’s Club delegation by calling (714) 424-6090.
enhance individual dealer relationships with your local Senator
WINTER 2009 ⎢9
AN UPDATE FROM CAPITOL HILL
BY: CONGRESSMAN JOHN CAMPBELL
The Car Business
T he Car Business: Now that the rescue/bail out of the big 3 auto-
makers has been completed by former President Bush, the Fed,
and the Treasury Department (with the support of President
Obama), I would like to give you all some of my views on what has
been said and is still being said about this industry, its problems, and
is not that they don’t sell enough cars. The true problem is that
their cost structure is geared to selling even more cars than they
have actually sold.
Myth #3: Domestic automakers have problems
because they build too many big trucks and SUVs,
its prospects. Because of my 25 years of experience in this industry, I
and not enough hybrids. In fact, almost the reverse is true.
know a few things that many of those talking heads on TV don’t. It
No manufacturer anywhere in the world is making a dime on any
drives me crazy when someone pontiﬁcates with such surety about
hybrids. They are all money losers. Toyota sells a lot of Priuses but
what went wrong and what is needed to go right, while their only
loses money on every single one. Where does Toyota make their
experience with the car business is that they bought a car once.
money in North America? With the Tundra (full-sized truck) and
Please ﬁnd my observations and comments below.
Sequoia (Full-sized SUV) and big Lexuses, etc. Toyota makes the
First, the Myths: same money on one Sequoia as they do on 4 Corollas. Hybrids are
Myth #1: Domestic automakers are in trouble expensive because they require 2 redundant power trains (electric
because they build poor quality cars. They used to. But and gas), expensive batteries, and a complicated control mechanism.
so did the Japanese manufacturers in the ’60s. But now quality in The consumer will not pay for all that cost. So, they are sold at a
the car business is a price of admission, and there is near quality loss because all manufacturers want to seem to be “environmentally
parity among all manufacturers selling cars in the US market. While friendly.” But Toyota couldn’t afford to lose that money on Prius if
JD Power always ranks a ﬁrst place and a last place, the difference enough people don’t buy trucks, SUVs, and luxury cars. That’s why
between that ﬁrst and last is much less than it used to be and in Toyota just indeﬁ nitely postponed their planned Prius plant in the
most cases the difference between 60 defects per 100 cars and 100 US. The reason for all of this is not rocket science. People perceive
defects per 100 cars is imperceptible to the consumer. Oh sure, you that bigger cars have more value. After all, they have more room,
may have a horror story about some car you had, but you are every more power, more gadgets, etc. But the incremental cost of building
bit as likely to have had that horror story with a Honda as you are a bigger car is less than the consumer’s perception of the value.
with a Chevrolet. And occasionally some manufacturer has a bad That’s why bigger cars are more proﬁtable. Every manufacturer
patch of quality due to a new plant, or new model, or labor problems. works that way. BMW has a 1, 3, 5, and 7 series and the bigger
(Volkswagen and Mercedes each had such patches recently.) The is always more expensive, and more proﬁtable. MiniCooper (a
fact is that a Hyundai, a Toyota, and a Ford are all pretty damn good subsidiary of BMW) seems to have worked out a strategy for
quality cars these days. The fact of the matter is that domestic car consumer acceptance of an expensive small car. But, it will take
manufacturers build cars that are as good or better than many Asian time for consumers to change such a fundamental perception across
and European cars. the broader market.
Myth #2: Domestic automakers are failing Myth #4: GM can just declare Chapter 11
because they don’t build cars anyone wants to buy. bankruptcy, and they will stay in business and be
If GM doesn’t build cars anyone wants to buy, then why are they able to work things out. No. Not in this environment. A
ﬁ rst in sales in North America? Why are they also ﬁ rst in the fast company that declares Chapter 11 reorganization must be able to
growing markets of China and Russia? GM and Ford are 1st, 2nd, secure “debtor in possession” ﬁ nancing to continue operations
or 3rd in sales in almost every market worldwide except Japan. while they reorganize. Such ﬁ nancing is not available in today’s
They actually have a lot of sales success worldwide. Their problem credit markets at the volume necessary for a company the size of
10 OC Dealer WWW.OCADA.ORG
GM. Furthermore, car manufacturing today is highly complex and
interconnected. For example, the launch of the very important new Can you tell which of
Chevy Camaro (a very cool car by the way) has been delayed several
months because of problems with just one supplier. So, supplier these applicants is a
bankruptcies would complicate any potential reorganization.
Additionally, most domestic dealers are ﬁ nanced by the “captive” convicted felon?
ﬁnance companies: GMAC, Ford Motor Credit, and Chrysler Credit.
Had GMAC gone under, roughly 70% of GM’s dealers would be
unable to obtain ﬁ nancing (because hardly any banks will ﬁ nance
the car business in the current credit markets) and would have
had to shut down within weeks. The bottom line is that GM and
Chrysler, without the federal aid, would have quickly fallen into
Chapter 7 liquidation, and many if not most of their dealers would
have followed in short order. This would have resulted in the loss
of millions of jobs.
Myth #5: The UAW contract is the whole reason
that GM, Ford, and Chrysler can’t make money, and
UAW workers are making too much money. The problem
is not that current UAW workers make too much money. In fact,
newly hired UAW workers in a number of job classiﬁcations will
make less money at a Ford plant than their non-union equivalents
at a US Honda or Nissan plant. The problem is that back in the
1980s, Big 3 executives made deals with their unions to pay for all
kinds of costs after retirement, and to continue paying workers
that had been laid off. The executives thereby preserved their
current earnings by not incurring large increases in wages, but left
the next generation of executives holding the bag for these costs
after the original execs had retired to Florida (by the way, local Providing:
governments are doing the same thing with their public employee Background Investigations
union workers right now). The problem is not that the people Drug Screening
working on the line today are paid too much in current wages. Employee Hotline
With robots and just-in-time suppliers, assembly line labor only On-Line Applications – E-App
makes up about 10% of the cost of a car now, anyway. The problem E-Verify Employment Authorization
Full Service HR Services to Auto Dealers for Over a Decade
is that for every current assembly line worker getting paid, the Big
Red Flag Solutions
3 are paying 6 non-working former employees either nearly full
wages for years after being laid off or are paying unsustainable
retirement and health care beneﬁts. The $78/hour ﬁgure you hear For Information, Contact:
spreads the legacy costs over the existing workforce. They do not
make anywhere near that much money today. Also, The US is not
the only country with generous union contracts. Look no farther
than Germany. Your Mercedes, if assembled in Germany, is done Stuart Barlow • Ext 105
by workers who have a maximum 30 hour work week and 6 weeks [email@example.com]
a year paid vacation. Similar rules exist in France, Sweden, Italy,
and other countries. So, the UAW “legacy costs” are a big problem Bryon Bowlby • Ext 107
and cannot be sustained. But you cannot lay the failure of these
companies at the feet of the current UAW wages.
Myth #6: Only the American car companies are Employee Relations, Inc.
having problems. Car sales worldwide are running down www.erelations.com
about 40% from 2 years ago. In an industry like this with high
Proud Member of the Orange County
Automobile Dealers Association
CONGRESSMAN JOHN CAMPBELL - Continued on pg 16
WINTER 2009 ⎢11
OCADA Annual Meeting
O CADA’s Annual Meeting was held on January 13th at the Fair-
mont Newport Beach. This year’s featured speaker Newt Gin-
grich was a big draw with over 375 members in attendance.
Outgoing President Matt Gunderson and incoming President
The Free Press Release Program resulted in more that 240
Dealer related articles in local papers.
Paul Lunsford both had the opportunity to address the membership
We worked to build relationships on the grassroots levels for
giving an overview of 2008 and the association’s goals in 2009.
both state and federal issues.
Gunderson stated that although 2008 has been a challenging OCADA-PAC contributed $43,000 to 51 candidates in the
year, “With every challenge you learn, and with every obstacle you 2008 elections.
improve. So as we begin 2009, we can start-off ‘New & Improved.’”
He then went on to highlight some of 2008’s successes. Technician Recruitment Program
Launched in 2008 and placed 5 college level interns at local
12 OC Dealer WWW.OCADA.ORG
Charity Preview Event at the OC Auto Show The featured speaker was former Speaker of the House and
Increased in attendance and sponsorships all during Fox News Political Analyst Newt Gingrich. Gingrich offered a
unprecedented ﬁnancial times. “Washington Insiders” perspective on what to expect with our new
Obama-Biden administration and touched on the current challenges
Incoming President Paul Lunsford stated the association’s goals to the overall economy. The Association’s leadership was pleased
for 2009: with the attendees’ response to the evaluation of the meeting with
Improve our political effectiveness by better educating our elected over 87% rating it as excellent.
ofﬁcials on our industry. OCADA would like to thank the dealer and associate members
Continue to improve the quality of the educational programs and sponsors who helped make the Annual Meeting a success.
offered to our members.
Improve the perception of our industry by sharing what we bring
to our communities.
WINTER 2009 ⎢13
CONGRESSMAN JOHN CAMPBELL Swedish government is likely to bail out unless the market improves. They (Ford)
- Continued Saab (owned by GM) and Volvo (owned have mortgaged a bunch of their assets,
by Ford), and the Japanese and German which GM has not done, but they kept their
governments may provide bail-outs to some ﬁ nance arm (Ford Motor Credit), which
ﬁ xed costs (big expensive plants) and low
of their auto makers. In the car world, this is will help them in the future. They also have
margins (remember how you wouldn’t pay
not a recession but a full-blown depression. the most new product offerings coming
even $100 over invoice cost for your last
You will have many Japanese and European out, if they maintain their new product
car?), no one can survive if this level of sales
car makers in bankruptcy if the current sales schedule. They also have a relatively simple
were to be maintained. As proof, notice that
levels were to continue for another year or brand strategy and have strong worldwide
Toyota posted its first loss in its 70 year
more, and their governments do not provide market presence. GM has the biggest sales
history in 2008. They have shut down ALL
assistance. Of all car purchases in the US, and lots of unmortgaged assets, but they
of their plants in Japan for part of January
89% are ﬁ nanced. And with ﬁ nancing as have lost GMAC, which will now be an
independent entity. They have the best
international operations, particularly
You will have many Japanese and European car makers in bankruptcy if the in emerging markets, but they also have
the biggest bureaucracy to downsize.
current sales levels were to continue for another year or more, and their Chrysler is in the worst position. They
governments do not provide assistance. have no international operations to speak
of and fewer strong brands. It is hard to
see how Chrysler survives this, even with
government assistance, in its current form.
and have idled 3 plants in the US as well
difﬁcult as it is right now, it is no surprise
as canceling future product programs. So, what is the problem with the Big
that the entire industry is under stress. Yes,
Honda just cancelled 4 major new future 3? They have made some bad management
the American car companies were weaker
product programs and will discontinue decisions, of course. But they have been
coming into this. But no manufacturer is
some current models, and has shut down chasing increased market share for decades
immune from failure if the current market
their Formula 1 racing team in order to save as their market share has steadily declined.
money. The President of Fiat (which also They have never been able to accept the
owns Maserati, Alfa Romeo, and Ferrari) Myth #7: The Big 3 are all in idea that they could be smaller but more
said that Fiat cannot survive alone and the same condition. Not true. Ford profitable companies, and instead have
must merge or be acquired. Nissan/Renault has the most cash and has not yet taken always spent like they were bigger than they
is also in a very precarious condition. The any federal money, but they will by summer actually were. That is an oversimpliﬁcation
of course. But if you spend $100 thinking
you can sell $120, but only sell $80, and you
keep doing it because you have access to the
cash ﬂow and that $120 is right around the
corner, you will eventually run out of money.
And they have.
There is still lots on the road ahead
(pun intended) for the automakers. This is
just my perspective on where they, and we,
So go out and buy a car or truck! More
on that in a later report.
Until next time, I remain respectfully,
Congressman John Campbell
16 OC Dealer WWW.OCADA.ORG
WINTER 2009 ⎢17
16th Annual OCADA Automotive
O n Saturday, January 31, 2009 OCADA held its 16th Annual High
School Automotive Technology Competition. The competition
is designed to recognize students’ automotive expertise and
attract talented individuals to an industry where skilled auto tech-
nicians are in short supply. After a written test in October, the top
This year’s winners and sponsoring dealerships included:
First Place: North Orange County ROP at Loara High School,
sponsored by Toyota of Orange
Second Place: San Clemente High School, sponsored by Allen Hyundai
twelve highest scoring seniors from six high schools were selected Third Place: North Orange County ROP, sponsored by Hardin Honda
to compete as two-person teams. Each team was to be paired with
a local Orange County new vehicle dealership to train and prepare Other Participants included:
the students for the competition. Mission Viejo High School, sponsored by Infiniti of Mission Viejo
The Automotive Technology Competition offers a great Sunny Hills High School, sponsored by Connell Chevrolet
opportunity for our local dealerships to work hands-on with local Buena Park High School, sponsored by Renick Cadillac
high school students, introducing them to a career with plenty
of possibilities. Many of these students go on to an automotive All twelve competitors received one-year scholarships from
technology post-secondary education and continue to work with OCADA to pursue automotive studies at an Orange County
their mentoring dealerships as they begin their careers. Community College. In addition, the first place team will be
sponsored by OCADA to compete in the National Automotive
All of the participating dealerships, students, professors and Technology Competition in April, held in conjunction with the
parents commented on what a great experience it was for the greater New York Auto Show in New York City.
students and everyone involved. Especially to witness the experience
for the student, to see their determination to learn new skills, and Many thanks to all of the participating dealerships—your
how rewarding it was to show them the opportunities available as guidance and support left each team going home a winner.
an automotive technician.
18 OC Dealer WWW.OCADA.ORG
Welcomes Our New
Welcome to our New Associate Member:
Colony West Financial Insurance Services
Colony West Financial Insurance Services is a full service provider of Commercial Insurance; Risk Management;
Human Resource Consulting; Employee Benefits; Life and Health Insurance and Payroll Solutions.
Contact Carol Spring at 714-542-4870 or email at firstname.lastname@example.org.
WINTER 2009 ⎢19
A Key to Political Success
From left to right: John Sackrison, OCADA; Deborah Gavello, Tustin City Council
Member; Mark Parkinson, Dealer Principal Tustin Pontiac Buick GMC Hummer
at Tustin Pontiac Buick GMC Hummer
Call OCADA to schedule your tour!
T o be truly effective in government relations and shape the debate
on the many issues that affect our industry, we must educate
our elected ofﬁcials on how our businesses operate. The leg-
islators representing you need to be better informed on the impact
that your dealership has in the community and of the issues facing
dealerships today. There is no better way to accomplish this than
with a Dealership Visit. From left to right: Sean Taylor, OCADA; John Sackrison, OCADA; Steve
Choi, Irvine City Council Member; George Saad, Vice President Tuttle-Click;
Christina Shea, Irvine City Council Member at Tuttle-Click Chrysler Jeep
The Orange County Automobile Dealers Association will arrange Dodge in Irvine
for one of your local legislators, a member of the City Council,
California State Assembly, California State Senate, or the United with the legislator and discuss the operations of their dealership
States Congress to visit your dealership. We will provide the data and the key issues affecting them.
that shows your impact in the community and a sample list of
In January, OCADA arranged visits for Irvine City Council
areas for you to cover during the visit. The visit usually involves
Members Steven Choi and Christina Shea at Tuttle Click Ford in
tours of your showroom, service department, ﬁnance department
Irvine and Tustin City Council Member Deborah Gavello at Tustin
and administrative offices and how each of these departments
Pontiac Buick GMC Hummer.
operates. Dealers are also encouraged to introduce some of your key
players who can share their great stories of personal success at your If you are interested in hosting one of these Dealership Visits,
dealership. Following the tour, Dealer Principals get to sit down please contact Sean Taylor at OCADA @ 714-424-6090.
The Information you need—when you need it!
OCADA.org is a great resource for all of our members. The website gives you access to online resources
such as Auto Outlook, online registration to association seminars and events and links to a variety of
information pertaining government relations and regulation and compliance.
Just to highlight a few of the resources:
Direct access to the Orange County Auto Outlook Information on upcoming educational seminars with online registration
Archive copies of all association publications Audio Video Lending Library
Government Relations updates along with direct links to contact your local, state and federal legislators
In order to provide our members with convenient access to all the services and up-to-date information
that impacts the auto industry, we have made it a priority to provide all of OCADA’s resources on the
website—the information you need—when you need it!
20 OC Dealer WWW.OCADA.ORG
Dealer Rides ’57 Chevy Bel Air Convertible &
’57 Mercedes Benz 300SL Roadster
1 957 is a special year for Dave Conant because of
the two cars he loves and owns from that era. One
is a 1957 Chevy Bel Air Convertible and the second
is a 1957 Mercedes Benz 300SL Roadster.
Both cars have a long history with Dave. The
Chevy was his dad’s car and has been in the family
since it was new. The 300SL was his best friend’s
dad’s car, so he has known both these cars since he
was 5 years old. The Chevy has been part of so many
great memories; family picnics and rides (top down)
to nearby Wisconsin Lakes for summer evening
swims. It became his “duty” to watch over it and
to pass it to the next generation. The 300SL was of
no interest to Dave until at age 15, his buddy’s dad
gave them a hair-raising 140 mph ride up and down
hills and around corners on an old two-lane Wisconsin highway. He Mercedes brought its successor, the 300SL Roadster, to market.
was trying to scare them, but instead, Dave fell in love with the car. Fewer than 150 were built in 1957.
He pursued it for 16 years before it was sold to him.
The Chevy, well equipped with high output engine option,
Both cars have had some work done and are now equipped with convertible body option, etc., was just under $3,000. The Mercedes
unique features. The Chevy was originally a 270 hp (dual quad) 283 sold for about $8,900, but because of its relatively high cost, it sat on
cubic inch engine. However, it has been updated several times over Max Hoffman’s showroom (the Mercedes Importer) in Chicago for
the years. Though both cars were mostly garaged in winter, they
awhile. It was ﬁrst registered in 1959.
suffered rust, like most Midwest cars, so both have been acid-dipped
and have had complete body-off frame restorations. The 300SL has One ﬁnal note on the ’57 Chevy: Dave’s dad, Roger Conant, raced
been shown in four Concours d’Elegance events, and has taken home this car all through 1957 and part of 1958. It held many drag race class
the 1st Place trophy each time. records and in ’57, was also the class record holder on the sand at
Daytona Beach. It ran the Daytona Flying Mile at 140 mph average
The 300SL was ﬁrst offered in the roadster body style in 1957.
for the required “two way” run.
Owners were complaining about cabin heat in the Gullwings, so
WINTER 2009 ⎢21
OCADA has also invested countless
hours visiting the local community colleges
talking about the opportunities that exist
at dealerships. This year we have more and
better qualiﬁed students who are eager to
meet with Dealer Members that want to take
advantage of this great program.
What is the OCADA College Technician
Who: You will receive applications
from the most talented ﬁrst and second year
college students from Cypress, Fullerton,
Golden West, Sadd leback and Santa
Ana community colleges who are in the
automotive technology ﬁeld of study.
What: Paid-internships at participating
dealerships where students assist your
technicans while enhancing their technical
sk i l ls and gain an understand ing of
dealership operations and practices.
When: Internships will commence this
Cut Costs and
June through August.
Where: Participating OCADA member
Why: Increase productivity and grow our
own body of skilled automotive technicians.
OCADA College Technician Summer Internships What are the benefits of getting
Increase your technicians productivity,
n 2008 OCADA launched the ﬁrst year of “We definitely saw an increase in productivity
and take the opportunity to observe their
the College Technician Recruitment Pro- even if it was just a few hours a day. He more than
interns’ knowledge, skills, and work ethic to
gram. The program is designed to address covered the costs for himself and we found a good
verify their compatibility for a future post-
the increasing need for skilled automotive reliable, capable technician.”
graduate job position. Upon completion
technicians and increase awareness about –Chris Guiliana, Service Manager, Suzuki Kia Depot of their intern assignments, students can
the many dealership career opportunities
be recommended by their Dealer to receive
available to Community College Automotive “Jerry was a bright young student, who was eager to
a one-year scholarship (compliments of
students. The ﬁ rst year was a huge suc- learn and really helped us out with some of the more
OCADA) to their community college to
cess with 80% of the interns being offered basic tasks in the department allowing our more
finish their automotive education and
employment at the end of their internship. senior technicians to spend more time working on
better prepare themselves for a career at
This is what some of the service managers advanced repair orders.”
had to say about it: –Jake Logan, Service Manager, Crevier BMW
The future of the automotive business
“The production of the technician that he was working “Connell Chevrolet has always been very supportive of depends on the knowledge, skill, and
mainly with went up 35% to 40%, just because of all the programs that the local colleges offer to help new passion of our youth and the College
the little things he could do to speed things up.” technicians get into the industry. Our intern, Ken Tech n icia n Recr uit ment P rog ra m is
–John Yakel, Service Manager, Hardin Honda Olson, did a lot of things to help free up our a first step to developing long-lasting
more experienced technicians to do bigger jobs relationships with college-level upcoming,
“Our intern showed a lot of promise, he was a hard which made our department more efficient. We automotive technicians.
worker and cost effective. He allowed us to keep costs actually ended up bringing Ken on as part of the team
down and the goal is to nurture him into an experienced after the summer internship and are looking forward to How can I get involved?
good technician, and any time that can happen, that’s a participating again this summer”
good thing for us!“ If you are interested in participating
–Brett Pate, Service Manager, Connell Chevrolet in this program, please call Sean Taylor
–Fred Potter, Service Director, South Coast Toyota OCADA at 714-424-6090.
22 OC Dealer WWW.OCADA.ORG
SALT LAKE CITY, UT
Orange County Automobile Dealers Association
PERMIT NO. 6699
125 Baker St. East Suite #262
Costa Mesa, CA 92626
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