The 1980s are remembered for their developments in business and
technology, particularly computing. The 1990s for their advances in
technology, particularly the growth of the internet and online business
opportunities. If the 2000s are to be remembered for anything (although
it may still be too early to tell), it will be their developments in
communications and online communities, particularly the incredible power
of social media.
This form of media gives major brands and companies as well as small
business, some seriously big power, but it is rarely used as it should
be. Commitments to quality are sometimes overlooked, and opportunities
for branding, direct sales, or indirect marketing are often passed over.
These missing opportunities do cost businesses.
Social Media for Branding:
A dollar unearned is a dollar lost. Businesses are often questioning the
value of social media for their branding efforts, but few take action
when they should. Billions of dollars are being left on the table,
particularly as major brands move onto these media services, and the
value of a social media-friendly brand still is not being recognized.
An experiment is always worth more than not even trying. Discussion on
this media's branding abilities will only take companies so far. With the
low cost of media efforts, an experiment with this type of media branding
can generate huge returns, all with a relatively minimal level of risk.
Develop a simple plan and test your ability to grow and expand your
Social Media for SEO:
SEO consultancy (and in-house efforts) were once the domain of spammy
content and low quality link generation efforts. Poorly planned
information was setup on low-cost websites, and marketers shot out as
many links as were possible. Despite being somewhat effective, the old
world of SEO is packed with inefficient models and outright unethical
However, this media form has given SEO new life. The old "SEO is spam"
cliche is no more thanks to the development of this form of media. Each
new social media asset is another opportunity for high quality outbound
and inbound linking, and every conversation is another opportunity to
spread links that actually add value.
With Twitter tweets and Youtube videos now regularly appearing in
Google's standard search results, the divide between search and social
media is likely to become even smaller. Marketers accustomed to spam-
style SEO tactics are in for a new surprise, while businesses that
embrace this media receive a well-deserved SEO boost.
Social Media for Sales:
Social medai is not a good sales platform, but it is a good resource for
generating future sales. The ability to generate prospects is one of the
most important aspect to the sales process. Marketers that were once
dependent on direct lead generation have a new platform available to
them, particularly in open media platforms like Twitter or Myspace.
The greatest news is this media is still in its infancy. Businesses that
are built on lead-based sales have good things to look forward to. As
this media develops further, sales models will be refined, micro-networks
offering great sales potential will grow greater, and marketers can look
forward to a platform that is refined, sales-friendly, and willing to be
Jeannine Clontz, IVAA CVA, MVA, EthicsChecked, provides marketing and
social media support, training and consulting to busy entrepreneurs. For
information about finding a VA, download her FREE 10-Step Guide to
Finding the Right VA, or to learn why Social Media should be an important
part of your marketing plan with her FREE Report, Social Media Marketing
Benefits, visit: http://www.internetmarketingvirtualassistant.net, or
contact her at