Video offers you a new angle to your marketing. It has the potential to
reach millions of viewers worldwide at any time of the day. What this
means for your business is an increase in subscribers and conversions. To
get the best video marketing experience you need to have a coherent
marketing strategy in place.
Unless you've been living on another planet it is a sure fire bet that
you've heard of YouTube. To recap, this is a video sharing site that is
now owned by Google. It allows anyone to post a video online and makes it
available for all to watch around the world. It is now the second most
popular search engine globally.
The power of video marketing does not only lie in its universal reach. It
is also the fact that it is low cost. If you make a video for uploading
online it will cost you next to nothing.
You certainly do not need any expensive video equipment - really all you
need is a cheap camcorder and a computer. Some Smartphone's such as the
iPhone offer great quality, high definition video which is sufficient for
quick simple videos.
People tend to watch video on their computer still, but that is changing
everyday. It is estimated that currently people mainly use their
Smartphone's to surf the net. As iPads and other portable devices come
more into the mainstream, more and more people are going to watch video
in this way.
Best video marketing experts
If you are aiming for the best video marketing available then it is worth
looking for the best video marketing experts around. One great video
marketing tool is to have your sales pages converted into video sales
Also any articles you have written can be converted into video. People
love to watch video as opposed to read a lot of text and you can position
yourself ahead of the competition by having a good video marketing
If you are unable to do any of this yourself then hand it over to someone
who can convert your text into video. It will save you time and allow you
to focus on other parts of your business.
Best video marketing tips
Of course there are many amateurish looking videos on YouTube and other
video hosting sites. However, more and more businesses, whether large or
small are discovering the power of video marketing and are using it to
promote their products and service.
Use this tip - If your business has an online presence you should be
using YouTube to promote it. You will find it has a huge audience
available for you to promote your business to. This really is a marketers
dream and was unheard of years ago.
We all love to be educated, entertained and informed about all manner of
things. Online video can do this while at the same time provide an
insight into your company, product or service.
A short two minute video can have huge benefits for your business. Think
of all the traffic you can get back to your website after people have
viewed your video. Think of all the sales coming your way. The
possibilities here are endless and you can take advantage of this today.
If you do any kind of online marketing or you have a website then you
really should be investigating the possibilities available in video.
Having access to the best video marketing can only be a boost for your
business and future sales. People prefer to watch video rather than read
text and you need to adapt your marketing to cater for this trend.