Using videos over internet to promote sales is the latest buzz in the
business world. If you are an affiliate or a promoter what would you
consider - A two minute video or a 500 words lengthy content? Your
obvious choice would be a short sales video which would move instantly
into viewer's mindset as compared to orthodox methods of promotion. Along
with the rising popularity of short videos, there has been a constant
discussion over the matter of lengthy videos versus short videos.
Use of Lengthy Sales Videos
The length of your promotional sales video is basically dependent on the
type of product you are offering. If the product is full of features then
the promoter would like to pitch its entire feature range along to ensure
that everything reaches the target audiences in right context.
What is a Short Video?
These videos are short in length and does not necessary intend to capture
all the features of the product/service. These are targeted to pitch only
a certain features of the product. These are meant to attract customers
on your website or making them share the video with their friends. Even a
one or two minute short video can create a long lasting impact on target
Why are Short Sales Videos Gaining Popularity?
In the busy life these days, people are not having enough leisure time to
keep on surfing internet for longer hours. Shorter and attractive videos
come to the aid here. These can be placed on various media sharing
websites, search engines and blogs for promotion purposes.
The Content of a Short Sales Video
Though there is no rules book which sales video maker must follow, a few
points can be inculcated in their video to make it a hit.
Make it interesting and as short as possible.
Try to be unique in presenting the idea and try to leave an impression on
your viewers by making it funny, shocking or serious. This will help the
viewer remember it for a longer period of time which in turn will create
brand image in his/her mind and will also make him/her more willing to
share over internet web portals with friends.
Even your short video is a hit; few other points should still be taken
care of like it should be technically glitch free and should be easy to
download and view.