Taxis Advertising (PDF) by IndonesiaAdvertising

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									Advertisement Proposal
Senayan Trade Center 2nd Floor No. 61 Jakarta 10270 Telp : 021-57936287

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A taxi in traffic congestion creates very captive and inescapable environment to get full attention of taxi passenger. In-Taxi Monitor Advertisement allows your company to reach more targeted mass audience in perfect environment. This is the most effective and affordable way of running advertisement and campaign. TAXI FLEET

BLUE BIRD TAXI
Toyota Limo 2008 & 2009

TECHNICAL SPECIFICATION

7 inch TFT Headrest LCD Monitor • Video Resolution: 480 x 234 pixels • Supporting video format: MP4/AVI/MPG/MPEG • Content Source: 2 ~ 4 GB SD Card

Installed in the back of the front seat headrest

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AUDIENCE'S PROFILE
Indonesia Advertising conducts monthly online survey of the taxi passengers in order to find out the audience’s profile of its media.

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REGULAR CONTENTS ENTERTAINMENT NEWS
• Local / World • Life Style • Movie Trailer • Music Video • Animation • Comedy

IN-TAXI SHOPPING• Gadget

• Home Appliance

INFORMATION
• Event Calendar SPOT •Travel Information •What’s New in Town • Exhibition

ADVERTISEMENT
• TV Commercial • Flash

MAJOR MEDIA COMPARISON
In-Taxi Monitor Broad Acceptability Demographic Selectivity Frequent Exposure Eye Catching Low Cost Per Exposure High Repeat Exposure Sight & Motion High Quality Immediacy Newspaper Magazine TV Radio Internet Billboard

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Long Life

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AUDIENCE PER MONTH

Average Number of Passenger per Hour (2.5)

X
Average Operational Hour per Day (16)

X
T AX I

Number of Taxi with LCD Monitor (500)

X
Day

600.000 Audience

• The above number of monthly audiences is very conservative. • Your advertisement is to reach more than 600.000 audiences monthly and it will have much bigger impact compared to other conventional media.

LCD MONITOR INSTALLATION 500 it

200 it 100 it

300 it

400 it

•

100 units are to be added on each

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ADVERTISEMENT RATE – Duration 60 sec Taxis
100 200 300 400 500

Rate (IDR)/ month
18 Mio 21 Mio 24 Mio 27 Mio 30 Mio

Estimated Audience
120,000 240,000 360,000 480,000 600,000

Gross Cost per Audience (IDR)
150 88 67 56 50

TERMS & CONDITIONS
1. All above rates are subject to 10% PPN. 2. There is 15% of surcharge for more than 60 second advertisement. 3. The rate is excluding material production. 4. All advertisements must be prepaid. The payment is to be made strictly within 14 days before airing. 5. Rates are valid until December 31st, 2009 and subject to change during the term of contract. We hope that the above-mentioned proposal is accepted. Please let us know if you wish to obtain further information regarding this proposal. We thank you for your inviting us to submit this proposal and look forward to assisting you. Yours Sincerely,

Gerard Prastudya Senior Business Development Manager Indonesia Advertising M : +62816.1845197

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