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The Future of the Haircare Market in France to 2016

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					The Future of the Haircare Market in France to 2016
Published: April 2012             No. of Pages: 128               Price: US$875




Synopsis
• The Future of the Haircare Market in France, to 2016 is the result of Canadean’s extensive market
research
• The report presents detailed analysis on the Haircare consumption trends in France, historic and
forecast Haircare consumption volumes and values at market and category level, brand share and
distribution channel data
• This report brings together Canadean Intelligence's research, modeling and analysis expertise in order
to develop uniquely detailed market data. This allows domestic and foreign companies to identify the
market dynamics to account for Haircare sales overall and to know which categories and segments are
showing growth in the coming years

Summary
Why was the report written?
This report provides authoritative and granular data on the Haircare market in France and, in doing so fills
the gaps in marketers’ understanding of trends and the components of change behind them. Based upon
extensive primary and secondary research to provide comprehensive and granular data, this report allows
marketers to confidently update their strategic and tactical plans. Marketers need data on volume and
value changes, brand dynamics and distribution trends in order to effectively plan strategies

What are the key drivers behind recent market changes?
Consumers have been reacting to the effects of the global recession, including the following recovery
period, on their discretionary spending, and consumer markets have been no exception. While the
country by country market changes have varied, nowhere has been left totally untouched. This report
examines the components of change in the market by looking at historic and future growth patterns,
including the effects of consumers’ behavior on total volumes, values, brands selected and types of
product chosen.

What makes this report unique and essential to read?
The report provides the latest detailed data on dynamics in the French Haircare market, providing
marketers with the essential data to understand their own, and their competitors’, position in the market
and the information to accurately identify where to compete in the future. Detailed category coverage is
provided, covering five product segments that include: Conditioner, Hair Colorants, Perms and Relaxers,
Shampoo and Styling Agents.

Detailed product sales segmentation (for both volumes and values) is provided, including brand data and
sales by distribution channel, at the product category level. Future forecasts allow marketers to
understand the future pattern of market trendsfrom winners and losers to category dynamics and thereby
quickly and easily identify the key areas in which they want to compete in the future.

Reasons to Buy
The report provides a unique mix of highly granular market data, based upon detailed industry research,
in order to offer a detailed insight into the trends and dynamics affecting the Haircare market in France.
Segmentation of the market provides detailed data for marketers on the value, volume, brand and
distribution data, to give unparalleled insight into the market.

Haircare in France

Table of Contents

1 Introduction

2 France Haircare Market Analysis by Value

3 France Conditioner Market Analysis

4 France Hair Colorants Market Analysis

5 France Perms & Relaxers Market Analysis

6 France Shampoo Market Analysis

7 France Styling Agents Market Analysis

8 Methodology


List of Tables


List of Figures

				
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posted:5/2/2012
language:English
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Description: This report provides authoritative and granular data on the Haircare market in France and, in doing so fills the gaps in marketers’ understanding of trends and the components of change behind them.