S.DEVANATHAN PPT

Document Sample
S.DEVANATHAN PPT Powered By Docstoc
					   A STUDY ON CUSTOMER SATISFACTION IN
   THE PONDICHERRY CO-OPERATIVE MILK
              PRODUCER’S UNION LTD
                    PUDUCHERRY
             SUMMER PROJECT REPORT
                      Submitted by
                   S.DEVANATHAN
                REGISTER NO: 27348308
                       Guidance of
            Mr. S.JAYA KUMAR, M.E, MBA, MISTE,
    Faculty, DEPARTMENT OF MANAGEMENT STUDIES
      In partial fullfilment for the award of the degree
                          Of




       MASTER OF BUSINESS ADMINISTRATION
     DEPARTMENT OF MANAGEMENT STUDIES
SRI MANAKULA VINAYAGAR ENGINEERING COLLEGE
          PONDICHERRY UNIVERSITY
                PUDUCHERRY
               SEPTEMBER- 2007
               COMPANY PROFILE

. THE FIRST CO-OPERATIVE SOCIETY IN THE UNION TERRITORY OF
  PUDUCHERRY.


. DAIRY PLANT WITH 10000 LTrs CAPACITY FOR PROCESSING ON
  12.04.1971


. PONLAIT ENTERET THE MENOMONIC CLUB
  CONCEIVED,IMLEMENTED,PROMOTED AND POPULARIZED
  BY THE NDDB.


. PONLAIT IS OPERATING IN THE PUDUCHERRY REGION WITH 99
  AFFILIATED FUNCTIONAL DAIRY CO-OPERATIVE SOCIETIES
                    OBJECTIVES
PRIMARY OBJECTIVE

.   TO STUDY THE CUSTOMER SATISFACTION OF MILK IN PONLAIT DIARY.


SECONDARY OBJECTIVES

.   TO FIND OUT THE SATISFACTION LEVEL OF CUSTOMER TOWARDS
     PONLAIT.

.   TO IDENTIFY THE CUSTOMER EXPECTATION.

.   TO RECOGNIZE THE RELSTIONSHIP BETWEEN THE CUSTOMER AND
     COMPANY.

.   TO FIND THE CUSTOMER ATTITUDE TOWARDS MILK IN PONLAIT.
  RESEARCH METHODOLOGY
   SAMPLE SIZE: 100
. RESEARCH DESIGN: DESCRIPTIVE
   ANALYSIS
. TOOLS : CHI-SQUARE, PERCENTAGE
  METHOD TO USE.
                      FINDINGS
   52% of respondents belongs to the size of the house hold 5 and
    42% of the belongs to the size of the house is 3 and 6% of
    respondents belongs to the size of the house hold is more 5.
   45% of the respondents are between 25 yrs to 35 yrs and 32% of
    the respondents are between 15yrs to 25yrs and 23% of the
    respondents are between 35yrs to 45yrs.
   51% of the respondents are male who comes and buy the milk
    and 49% of the respondents are female who comes and buy the
    milk.
   56% of the respondents education are Degree holder and 36%
    of the respondents are SSLC and HSS and 8% of the
    respondents are un education.
   49% of the respondent’s occupation is business and 22% of the
    respondent occupation is agriculture and 22% of the
    respondent’s occupation is Salaried and other are 7%.
   53% of the respondents buy the milk once a day and 47% of the
    respondents buy the milk twice a day.
   47% of the respondents purpose of utilization is Tea stall and 31%
    of the respondents purpose of utilization is family and 22% is
    other purpose.
   27% of the respondents are buying 500ml of milk in a day and
    25% of the respondents are buying 250ml of milk in a day and
    35% of the respondents are buying more than 2lts of milk in a day
    and 13% of respondents are buying 1lts of milk in a day.
   59% of the respondents told that satisfactory and 33% of the
    respondents told that good and 8% of the respondents told that
    bad regarding the opinion about the milk in ponlait.
   53% of the respondents are told that they can get a milk regularly
    in local booth and 47% of the respondents are told that they can’t
    able to get the milk regularly in local booth
   66% of the respondents told that as much of quantity milk are
    recovered from the booth and 34% of the respondents told that as
    much of quantity milk can not recovered from the booth.
   54% of the respondents told that price charged is high and 30% of
    the respondents told that price charged is satisfaction and 16% of
    the respondents told that price charged is low
               SUGGESTIONS
   The respondent of the consumption of the milk once a
    day is not more greater than the twice a day. So the
    consumption of the milk once a day has to be
    increased.
   The Purpose for utilization shows that tea stall is
    utilizing more when compare to the family utilization.
    So the family utilization has to be increased by way of
    creating a awareness programs to the family.
   Opinion of the ponlait milk show 59% says satisfactory
    and the 33% says it good. So the ponlait has to improve
    from satisfactory level to good by increasing its quality
    and services.
   Leakage in the package of the milk occasionally 52%.
    So in order to avoid the leakages in the pack. The
    ponlait has to increase the quality of the package in
    order to avoid the leakage.
   Availability of milk in the booth is not up to
    satisfactory level because 42% of customers say that
    they are not getting milk from the booth. So the ponlait
    has to increase the producing of the milk in higher
    quantity.
   The price charged by the ponlait shows that 54% of the
    customer says its high and 30% of the customers
    satisfactory. So that ponlait has to reduce the price up
    to some extend.
   When compare to flavored milk, the tonned milk and
    the butter milk sales is less. The ponlait has to increase
    the sales volume of the tonned milk and butter milk by
    giving from offer to that milk.
               CONCLUSION
   Consumer are satisfied with the ponlait for its
    Quality, price .Their is shortage of milk booth.
    So the Company has increase the milk booth. So
    that the customer can able to get the milk easily
    from the milk booth. The demand in the market
    is more for Ponlait milk. So that the puducherry
    government should take a step to give a
    subsidiary for the cattle owners. So that the
    demand for the milk in the market can be
    increased by this way.
    SCOPE AND LIMITATIONS
   To provide a valuable suggestions and
    recommendations to the company on the basis
    of analysis & interpretation.
   To make the study as reliable in nature.
   To do the study in a logical and systematic way.
   Project helps to deal with forecasting the needs
    for the company.
   The entire study applies only to the Pondicherry
    Co-operative Milk Producer’s Union Ltd,
    Puducherry.
   Some of the Respondents are not co-operative
    to fill the answer for the question.
   Many of the respondents are answering the
    questions with bias.
   Time constrain was one of the major limitation
    of the study.
THANK YOU

				
DOCUMENT INFO
Shared By:
Categories:
Stats:
views:31
posted:5/2/2012
language:
pages:12
Description: All bundle pack of MBA BBA B.COM Mathematics Physics and chemistry Bio and more do you wants.