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DEMAND AND FORECASTING

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					    AN ANALYSIS ON DEMAND AND
     FORECASTING OF PLASTIC
     PRODUCT IN PUDUCHERRY


                    ACT PLASTIC PVT (LTD)
                           UNDER THE GUIDANCE OF



Internal Guide:                           External Guide:
Ms. G.VIDHYA, M.B.A,M.Phil.               Mr. S.A.GANESH,M.B.A
LECTURER DEPT. OF MANAGEMENT STUDIES
                                          Marketing Manger
SMVCE
                                          ACT PLASTIC PVT (LTD) , Puducherry,
            COMPANY PROFILE
   ACT is prestigious manufacturer and supplier of industrial
    mouldings, commodity mouldings, automotive mouldings,
    machine parts painting, single point source for spares, etc.
    Initially started in Pondicherry, ACT soon expanded our
    operations to Chennai.
     ACT are one of the leading manufacturers and exporters
    of industrial moulding, commodity moulding, automotive
    moulding, machine parts painting, single point source for
    spares, etc. Established in July 2003 in Pondicherry, ACT
    soon expanded our operations and set up office in Chennai
    in March 2006.
CORPORATE VISION

   ACT envisage becoming a single source supplier of molding, painting
    requirements and any other outsourcing requirements”

MISION

   Building up high quality of performance with team spirit
   Meeting Customer Requirements by Zero defects
   Continual Improvement

CLIENTELE

   GM Pens International Private Ltd., (Reynolds,)
   Nilkamal Plastics
   Brite Brothers Private Ltd.
   Supreme Industries Private Ltd,
   TVS Sundaram Fasteners Limited, etc.
           NEED FOR THE STUDY


   This analysis helps to pre estimate the demand
    about the plastic products.
   This analysis helps concern to get the decision
    about the market and devise suitable strategies
    for expansion.
   Since forecasting considers being backbone of
    the Company sales, this progression will lead
    to the success of the Company’s expansions
    strategy.
    This analysis help to know the opportunities
    and threats of plastic product demand
           REVIEW OF LITERATURE


   Demands are wants for specific products backed
    by an ability to pay. Many people want a
    Mercedes; only a few are willing and able to buy
    one. Companies must measure not only how many
    people want their product but also how many
    would actually be willing and able to buy it

   Forecasting the art of anticipating what buyers are
    likely to do under a given set of conditions
    OBJECTIVES OF THE PROJECT
•   To identify potential demand for the plastic
    product at different areas in Puducherry.
•   To estimate demand of plastic product in near
    future.
•   To find out the consumption rate of plastic
    product in Puducherry.
•   To study and understand the quality needs of
    plastic product by the customer.
•   To identify competitor market demand.
            METHODOLOGY


•   Source of data- Primary data
•   Sampling Method- Convenient Sampling Method
•   Sample Size- 50
•   Instrument – Questionnaire
•   Data collection- Drop and Collect method
•   Data analysis- SPSS Package version 14
•   Statistical analysis- diagrammatic representation,
    weighted average method
                      FINDINGS

• From the study if is found that 36% is commodity ,14% is automobile ,
  22% is engineering ,12% is textile and 16% is medicine
• From the study we found that most of industry exist above 10
  years(48%) in the industry. 36 % of respondent have 4-5 years experience
  and 16 % have 6-10 years experience
• According to the study it is found that most of the industry placed an
  order based on demand ( 90%), and 6 % of the respondent placing the
  order on the basis of seasonal
• From the study it is found that quantity of plastic needed per month
  (injection molding) for 6-15 ton is 52% and 26-40 ton is 48%.
• In ACT Plastic according to the study it is found that, most of the industry
  had opinion that similar products offered by other suppliers is about the
  same(80%) compare to present supplier
Cont….
•   From that study it is found that majority of the industries needed specification of
    plastic product is 1-250 grams (86%) and 14 % of the respondent needed 251 – 500
    gms
•   It is found that raw material used by more industry are ABS (40%)and PPHP &
    PPLP (40%). 20 % of the respondent are using all kind of materials.
•   It is found that, 52% of the industry need 6-15 tons of blow molding per month and
    48 % of the respondent needed of the plastics upto 40 ton.
•   According to this study it is found that , 62% of the industry need above 40 tons of
    Injection Molding per month after 2 year and 38 % of the respondent needed 26 – 40
    tonns after 2 years per month
•   It is found that, 94% are satisfied with the present supplier
•   From the study it is found that 28% of market share occupied by supreme next to that
    is saba (18%)
•   From the study it is found that, most of the industry highly satisfied with the
    service(90%) of supplier for purchasing raw material and most of them satisfied with
    the delivery time ,safety and reliability for purchasing raw material
•   From the study it is found that, most of the industries purchase raw material first
    because of low cost then second by delivery time followed by brand and service
  SUGGESTION AND RECOMMENDATIONS



– Overall study it is observed that there is high quantity of
  plastics will be demanded in future. Many Original
  Equipment Manufacturing (OEM) and plastics needs
  company planning to setup the plant in Pondicherry.
– The company can installed the high technology injection
  moulding machines. Presently ACT Company using Low
  technology and manual machines, this can be changed.
– The company can follow the expansion strategy.
– The Company can for go for certification like TPM, EMS,
  and TS 16496
                CONCLUSION


•  In today’s business dynamic, knowledge and technology based, people are
  being called on take on higher and more complex responsibilities. With
  increased responsibility, comes higher impact on the organization’s success.
  Demand and forecasting, a main strategy for identify the market potential.
  The demand forecast gives the expected levels of demand for goods or
  services. This is the basic input for business planning and control. Hence, the
  decisions for all the functions of any corporate house are influenced by the
  demand forecast.
•        Finally, From the overall study of an analysis on demand and
  forecasting of plastic product the researcher may conclude that there is
  huge need of plastics will be demanded after 2 years in plastics sectors
  in Puducherry location. It may be Approximately 50 tons per month. This
  will happen due to many Original Equipment Manufacturing units planning
  to Setup Company in Puducherry Locations. Once the demands are
  identified, it would be possible for the management to take the necessary
  action to improve the business.
  LIMITATIONS OF THE PROJECT


• The study is based upon small populations like 50
  samples
• The time duration of the study is less than the
  expected
• Since this is the new project called “demand and
  forecasting”, sufficient review of literature /case
  study is not available.
• The Project data can be valid up to six months,
  Hence there are chances of changes in the findings
  and result obtained
   SCOPE FOR THE FURTHER STUDY


• The project throws light on the specification for plastic
  product in Puducherry
• The project was developed to identify potential demand
  for plastic product
• It will be helpful for the Management to expand the
  plant in future.
• This project can be base for the students who are doing
  the project in the related area.
THANK YOU


       SUBMITTED BY
       C.GANESH KUMAR
       II YEAR M.B.A

				
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