One thing people know about technology is that while it makes their lives easier, it's constantly changing. This past December, Facebook launched a complete redesign of its interface and dubbed it "The Timeline." On the surface, Timeline allows users to better organize, customize, and filter information to their friends and network. An insurance professional should care about these techie changes because it's now easier than ever to use your already developed "real-world" social marketing skills via Facebook, America's largest social network. Timeline is primarily a visually engaging, aesthetic change to your Facebook profile layout. Every post you make is now much more noticeable, so take care to craft engaging and interesting updates, and include photos or other images where possible. The "View As" feature allows you to see your own Facebook profile from the perspective of any of your Facebook connections, or the general public. This makes it easier for you to see how your filtering is working.