The Juju Rules presents an engaging look at [Hart Seely]'s small-town upbringing in Waverly, between Binghamton and Elmira, as well as an ode to America's pastime. Seely's father, Hart Jr., plays an important role in his son's love for the Bronx Bombers, and not because dad liked the team; quite the opposite. But the younger Seely also realizes that his father's hatred for the team fuels his love. After all, isn't rejecting what your father stood for-especially when you're young-the American way?Love or hate the Yankees, the reader of The Juju Rules has to admire Seely's obsession, even if it is a bit odd. He realizes it. "I'm not a philosopher and I'm not a scientist," he said. "I'm a Yankee fan. Even though we know magical thinking is bogus, when the universe is working our way we know enough not to screw things up. We know this is crap. But what if, after you die, and you're in the afterlife, and there's Immanuel Kant and Jean-Paul Sartre, and they say, 'You stupid idiot! If you had sat in that chair the Cubs would have won the 1960 World Series. You bum!'You can learn juju during Seely's upcoming appearances and book signings, many of them timed to precede a Yankees broadcast at a neighboring pub. "I'm going to attempt to lead juju demonstrations," he promised. "We'll get people up and do it until it gets stale or someone beats me up. We'll video the demonstrations, too, so when it works we'll post it on the Internet. When it doesn't we won't."