6 Ways to Boost Your Rankings Using Google

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					         6 Ways to Boost Your Rankings Using Google Authorship
Google authorship is big on the agenda for a lot of SEOs at the moment, and rightly so considering how
                       heavily Google is looking to push this into search results.



Creating a personal brand is incredibly valuable toward building and strengthening great relationships.
After all, you’re always going to have more trust in recommendations from your own circle of friends.




 This study from Nielsen strongly backs this up, with 90 percent of people trusting recommendations
         from people they know. In comparison, only 41 percent trust search engine results!



That stat alone shows the importance of why Google had to become more social. If searchers are given
more buying trust in their results, then advertisers are going to get a better return on investment. And
Google authorship appears to be a key part of their solution toward achieving this, essentially merging
                              personalized search with your social circle.



                               So what can you do to capitalize on this?



                                   1. Build a Personal Brand Online
Google have realized just how important social media is as an indicator toward assessing the quality of a
  website. And because in many ways social media is more about personal branding, (as opposed to
                    company branding) authorship starts to make a lot more sense.



Google doesn’t want to just measure the influence of a brand profile on Twitter/Facebook/Google+ – it
 wants to know about its employees, its writers, and online fans/followers. Treat your own reputation
 management seriously and look to build a strong profile on key social sites such as Twitter, Facebook,
                                       Google+, LinkedIn, etc.



If you’re not an active blogger, you really should start now. It’s never too late! Blogging is a great way to
  build a personal brand – plus it opens doors to further opportunities such as writing on higher profile
sites, conference/event speaking or media interviews, meaning that you can leverage your online profile
                                               even further.



                     2. Setup Google Authorship For All the Websites You Write On



 By connecting your Google+ profile with all of the websites you publish content on, it means that your
 profile is going to be displayed whenever an article/blog post that you’ve written appears in Google’s
                                             search results.



On its own this should naturally increase your following – because people will also click through to your
 Google+ profile as well. So that’s already helping to build your profile and make you more influential.



Plus it’s going to get you extra traffic by positively influencing rankings within your social circle. Which is
also another key reason Google promotes this: it pushes large volumes of traffic through to Google+ and
                                        gives users a reason to re-visit.



                                            3. Use Google+ Daily
 Even if you have to force yourself to do it – try spending a small amount of time each day commenting
      and sharing your connections content, not just your own, to strengthen those connections.



          By making a small effort each day, you’ll gradually start to build up a stronger profile.



                         4. Use Tools & Interact With Influencers in Your Niche



        Firstly identify the key influencers in your industry. Tools like FollowerWonk, Topsy and
                                    FindPeopleOnPlus are great for this.



Then get their attention – definitely don’t overdo it by stalking them and replying to everything they say.
But make the effort to interact with them occasionally and share their content and hopefully this will go
                                                both ways.



 In Twitter you can build private lists of people you want to interact with more frequently. Why not do
                                    the same with a Google+ circle too?



 If you can start getting retweets from people with 10,000+ followers it’s likely to help build your social
                      reach. And again, the same rules apply with shares on Google+.



  Another great tool is Google Ripples (see this guide on SEOmoz to show how to use it). Basically, it
 means you can see who the influential people are when sharing a post and how far it has reached. See
                   this screenshot for the recent announcement of Google Drive:
                   To Read the remaining Article, Go to:

http://seobuzzy.com/6-ways-to-boost-your-rankings-using-google-authorship/

				
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