If Your Business Is Set Back Off The Main Road Then A Monument Sign Can Really Help If you own a business that is set back from the main highway then the use of a monument sign can really be effective in attracting customers to your building. Making an effective sign is not that easy as this article explains. Monument signs are the foundation of your property recognition and are significant to residential or business development. These tools offer a professional look to any organization in addition to making your business easy to find. This type of sign directs your visitors to your business and as it is permanent and sturdy, it gives a lasting impression to the public. However, you should also keep in mind that when you are deciding upon a monument sign, you have to consider the actual purpose of it. Will you use it to identify a shopping center? Is it for identifying a neighborhood? Are you going to use it to attract prospective tenants to an apartment building? Whatever is your purpose, the design of the sign should reflect this primary purpose. It is also important to keep in mind that there are some factors that you should consider when designing your signs. One of the first things that you have to consider is to check with your local municipalities as well as find out the allowable square footage for the sign. Definitely you have to do this to make sure that you will not violate any rules in your area. The placement of the sign is also important to remember. Another consideration to keep in mind is the flavor of the sign’s name. The theme of your sign should reflect your business mission. You have to make sure that it will be able to effectively capture the attention of your target audience. The existing architecture is another important thing to bear in mind. It is always best to make sure that the sign appears like it belongs in the area where you will place it. This goal can often be obtained by means of utilizing the same materials similar to the surrounding architecture or using the same colors and profiles. The other considerations that you have to bear in mind are the use of negative space and typestyles. The fonts must be legible and easy to read. Being too decorative can usually make the text hard to read. One of the most common mistakes that many people make when it comes to the font size of the text is creating it all in uppercase letters. It’s a rare situation that this looks good and works well. Upper as well as lower case letters are typically more legible. As an example, San serif letters are typically more legible than those fonts which are too decorative. Do not be too anxious to mix up font sizes to create an effective monument sign. Negative space is also important to consider. Extra negative space will make the letters appear bleak on the background and lacking enough negative space can make the letters appear crowded. You have to keep in mind that there must always be a negative space around the sign’s letters and the right ratio is about 15%. These signs can also be made from various materials and all you have to do is to choose the one that best suits your preferences. Resource If your business premises is located away from the main highway then you need an effective sign to tell customers where you are. The use of monument signs or if you have a restaurant, restaurant signs is a very good way to attract passing traffic to your business. If you are planning to use one of these signs then make sure that you gain the right permission and design it so that it works very effectively.