July 14, 2008
It is my pleasure to welcome you to the 1st Annual Los Angeles Wine Expo, August 23 – 24,
2008. Our goal is to make this event as successful as possible for you. The following contains all
of the information necessary to assist you in the successful operation of your booth, table or
Attached you will find several key items:
o Critical Information Sheet – This should answer all of your operational questions.
o Exhibitor Registration – Your Username is: XXXXX Your Password is: WINE
o Application for Temporary Event Food – This form must be filled out and sent in for
ALL Exhibitors that will be serving wine and / or food in their booths.
o Floorplan – The Los Angeles Wine Expo is located in Hall G on the left side of the plan.
I ask that you take the time to read this manual. It will save you time, money and aggravation at
I look forward to working with. In the meantime, if you have any questions please do not
hesitate to call me. I can be reached at 617-385-5027.
Cynthia Moriarty, CEM, CMP
Director of Operations
ResourcePlus Shows & Events
The following is information that will assist exhibitors who are participating in the Los Angeles Wine Expo
2008. If you have questions regarding event logistics, please contact Killian Arnold, Reed Exhibitions
Operations Manager at 203-840-5429 or at email@example.com or visit the website at
Each booth will be supplied with
Four (4) Wine Glasses
Bus Tub filled with Ice
Pitcher of Water
6ft Black Draped Table
2 Opal Side Chairs
Booth ID Sign
If you would like to order carpet for your booth or more furnishings, you may do so by accessing the
Freeman website for order forms. Go to www.myfreemanonline.com. Once you create your
username and password and proceed to the next page, select Western Foodservice & Hospitality.
Each booth will contain black, white and gray 8ft high back drape with black side rail and a black
draped table. Aisle carpet will be a black and white mix (tuxedo).
Friday, August 22 8:00am – 4:30pm
Saturday, August 23 8:00am – 12:00pm
Saturday, August 23 and Sunday, August 24 12:00pm – 5:00pm
Sunday, August 24 5:00pm – 9:00pm
POV (Personally Owned Vehicles) Cart Service
The Los Angeles Convention Center permits exhibitors to hand carry or use two (2) wheeled carts if
using the pedestrian elevators and entering from the front of the show floor. If you are entering
through the docks in the back of South Hall (Hall G), Freeman will be on hand to assist you with
bringing your merchandise to your booth or from your booth at the close of show. POV charges will
be billed to show management.
If you arrive with a truck/van or trailer filled with exhibit material or if your load is over 200 lbs, you will
not be qualified for this service and will be charged material handling fees by Freeman. Go to the
Freeman website mentioned above to access information on material handling charges.
Examples of POVs are automobiles, pick-up trucks, passenger vans. Personal trucks weighing one
ton or more, rental trucks, commercial vans and bobtails are not considered POVs and material
handling fees will apply.
All drivers who will be unloading at the loading dock must check-in with Freeman at Convention
Center Drive. If driving from north or west, Convention Center Drive is located off Pico Boulevard. If
driving from south or east, it is located off Venice Boulevard.
Parking is available off Convention Center Drive as well. The rate is $12.00 per day with no in/out
Shipping to the Event
If you are shipping merchandise in advance, please be sure to label your merchandise as shown
below. Shipments are not to arrive at the Los Angeles Convention Center before Wednesday, August
20. Freeman will apply material handling charges for merchandise that is shipped and brought to
your booth. Go to the Freeman website at www.myfreemanonline.com to access information on
material handling charges. As mentioned on the previous page, you must create a user name and
password and select Western Foodservice and Hospitality in order to access this sight.
SHOW SITE SHIPPING ADDRESS FOR LABELS:
Los Angeles Wine Expo 2008
Exhibiting Company Name and Booth #
Los Angeles Convention Center – South Hall
1201 South Figueroa Street
Los Angeles, CA 90015
Important: Any packages shipped directly to the Los Angeles Convention Center via courier
(DHL, FEDEX, UPS etc), must arrive no earlier than Wednesday, August 20 and must be
addressed as noted above, otherwise packages will be turned away.
Shipping from the Event
If you have merchandise to ship from the event, you must go to the Freeman Service Desk located
outside of South Hall/Hall K and complete a material handling agreement. There is no charge if you
have made arrangements with your carrier in advance (this includes DHL, FEDEX, UPS etc). Boxes
to be picked up by your carrier are to be left in your booth. Please be sure to complete the
material handling agreement and hand it in to the Freeman Service Desk and tell your carrier
the booth number where the merchandise is located.
If you make arrangements with a carrier, all shipments must be picked up by 3:00pm Tuesday,
August 26. It is suggested that you make arrangements for the evening of Sunday August 24 or
during the day of Monday August 25.
The Los Angeles Convention Center Business Center located in Concourse Hall will be open from
9:00am to 5:00pm on Saturday August 23 and Sunday August 24. You may ship your merchandise
from here but shipments are not to exceed 70lbs and there will be a handling charge.
If you have not made arrangements with a carrier, Freeman Transportation will ship your
merchandise. You must complete a material agreement and hand it in to the Freeman Service Desk.
Shipping charges will apply.
A username and password will be emailed to you in order to register for exhibitor badges. Once you
receive your username and password, please go to LA Wine Expo Badge Orders
to register for your badges.
If you register before July 28 you will receive your badges in the mail at least two weeks prior to the
Special reduced rates have been secured for your stay in Los Angeles. For hotel rates and
reservations, go to LA Wine Expo Hotel Reservations.
Only sample sizes of one (1) oz. are permitted to be poured. Aramark and the Department of Alcohol
Beverage Control (ABC) will be onsite to strictly enforce this.
Wine glasses will be provided to attendees by show management.
IMPORTANT - Forms to Be Completed by All Exhibitors Serving Wine
Please complete Sections 1 and 2 on page 6 and sign the bottom of page 7 of the
Plan and Application for Temporary Event Food or Beverage Stands form (PDF labeled LA Dept of
Health) from the County of Los Angeles Department of Public Health and return with payment in the
amount of $39.50 to the below address by August 4, 2008. If you have more than one booth,
please list all your booths in Section 1. A payment of $39.50 is due for each booth.
Reed Exhibitions/LA Wine Expo
Attn: Liza Pontonio - Finance
383 Main Avenue
Norwalk, CT 06851
Please submit a company check, cashier’s check or money order made payable to Reed Exhibitions
in the amount of $39.50 and make note on check of your booth number and the show name (LA Wine
Expo). If you do not place your booth number and show name on the check, you risk not
receiving approval from the LA County Department of Public Health which enables you to
operate as a vendor at the show.
No cash, personal checks or credit cards will be accepted. Please mail your check to Reed
Exhibitions at the above address.
If you are serving wine or any other beverage or food at the show, it is imperative that you
complete this form and send it with payment to Reed Exhibitions. The only exception is
For any questions regarding the Los Angeles County Department of Public Health, please contact
Afsaneh Vakhshoury at 213-351-7892.
Freeman offers refrigerated or dry storage. Go to the Freeman website at www.myfreemanonline.com
to access the accessible storage form. As mentioned on the previous page, you must create a user
name and password and select Western Foodservice and Hospitality in order to access this sight.
Exhibitor agrees to carry a) Workers Compensation in compliance with statutory requirements, b)
Comprehensive General Liability in the amount of $1,000,000 per occurrence and $2,000,000 in the aggregate,
including products and completed operations, independent contractors personal injury and blanket contractual
liability, and c) Auto Liability in the amount of $1,000,000 per occurrence and in the aggregate when automobiles
will be used on the premises. The Los Angeles Wine Expo and FMR Corp. and its affiliates and subsidiaries shall
be named as additionally insured with regard to coverage's b & c above. This must be evidenced by a Certificate
of Insurance with a 30 day notice of cancellation provision to the holder and supplied to Expo at least 30 days
before the exhibit date. Expo will employ reputable security guards and will take reasonable precautions to
safeguard exhibitors property; however, Expo assumes no liability whatsoever or loss or damage through any
cause of goods, hand carried items, exhibits or other materials owned, rented, or leased by the exhibitor. If
insurance is desired, it must be secured by the exhibitor. The exhibitor shall indemnify Expo and the facility
management against any and all claims, and hold them harmless from any complaints, suits or liabilities resulting
from the event, unless Expo is grossly negligent. Personal effects, souvenir handouts available in limited
quantities, and small, easily removed items of value should not be left in the booth when unattended. Certificates
shall be sent to:
ResourcePlus Shows and Events
Attn: Cynthia Moriarty
200 Seaport Boulevard, Suite 309
Boston, MA 02210
The following shall be listed as additional insured as their interest may appear: Los Angeles Wine
Expo; FMR Corp. and its affiliates and subsidiaries.