Photos into design is like putting life into it. Without photos, the design would appear bland and boring to those who are seeing them. People, having short attention span, gets bored easily. It is when they see something interesting that their attention first is caught. Curiosity will follow. Then the need to satisfy them eventually followed suit. A successful design would mean giving the people what they needed and making them want to go back for more in the future. What is the importance of photos in a design? The obvious reason is that it draws attention. These are the first things that people see whether they are looking intentionally or unintentionally. In photos, the colored ones have the strongest pull over the black and white ones. Some of the cases though can have this reversed, depending on ambiance that the readers see the photos. Photos give credibility. This fact is seen clearly in the advertisements of products. Portraying people enjoying one product or others choosing a certain brand over another can convince people. The readers seeing these photos would then imagine that maybe that is the result of the product being endorsed. Notice that most advertisements feature photos focusing on the positive light. There are also some using photos that contradict what they are trying to say. This type can be appreciated by those readers who are more into ironies. Both ways, the presentation tends to add credibility as compared to those that do not use photo. Memorization is easier with photos. Associating things or events with photos are what most people do. Photos are easily stored in the mind that whenever the opportunity calls for it, that person would just dig it up in the memory and be able to conjure the right idea. Photos tell a story. It can tell various kind of story depending on the range of the imagination triggered just by looking at pictures. Creators of these photos can create many ways of tickling the imagination of the readers. Using colors are helpful in bringing life and clarity to the photo. Sometimes not using colors also served its purpose. Color usage can be effective depending on how the writer or the artist used them in the photo. Lastly, photos create a lasting impression. By this, it could mean a good or a not so good impression. Whatever kind it is, it helps facts and other things be imprinted in the mind of the people. When they think of the photo, they would ultimately think of the product or idea that goes with it. Adding photos into designs make the extra expenses worth it, once you think about it. Better try with photos than not having tried at all.