Email Marketing Tips for Small Businesses What are the most important email marketing strategies available? This seems to be the biggest question in online business today. A successful email campaign can mean the difference between a disastrous lull in sales or a big boon for your business. What's more, email marketing can create a valuable sense of connection within a target market with subscribing customers, but where do subscriber lists come from? Though the long list of available email marketing tips may seem a bit tedious, it's at least worthwhile to know the best ways to build subscriber lists. Tie in with Social Media Marketing One way to build an email list is with social media marketing. Social media marketing allows customers to be involved in many aspects of a business's day-to-day affairs. In order to remain a useful part of any business, email marketing must keep pace with this new and growing trend. In addition to requesting readers to become fans and asking for feedback, consider using social media to make subscriber requests as well. Doing so may yielded access to customers' inner circles, thus exposing your business to an even broader marketing base. Content is Key Another way to build subscriber lists is to keep the readers interested using valuable content. Content should do more than just inform or sell products. It should engage and connect with the reader, offering information intriguing enough to cause the reader to take positive action. Use surveys and blog posts to understand the interests and motivators for your target audience. Then, use the information to develop dynamic content that prompts the reader to willingly receive emails on a regular basis. Use Great Graphic Design Another great tip is to present the reader with engaging graphics and professional style. The look and feel of a campaign can be just as important as the web design of a business's website. Take advantage of every opportunity to get readers to subscribe using informative typography and communicative clicks. Interesting features such as sharp photos and interactive "subscribe here" buttons can also add a nice, user-friendly touch. The key is to design campaigns with graphics that engages and connects with the readers. Offer Valuable Incentives Opt-in subscribers easily translate into loyal customers, so email marketing campaigns should aim to grab the reader's attention without being intrusive. Send emails periodically, but not too often, as too much exposure can alienate and frustrate potential customer. Offer incentives such as coupons, free e-books, and other giveaways. The best incentives are useful and valuable to subscribers. Once signed on, subscribers should then become eligible for even more special rewards and benefits or receive further access to desired information. Web-based email marketing helps users manage and acquire subscriber lists as well as create and send innovative email marketing campaigns. Email marketing sites such as Aweber offer great opportunities to launch successful email campaigns without the hassle of doing all the work yourself. In addition, these sites offer pre-designed templates, newsletter content and offline options to increase campaign effectiveness and overall success. A simple online search for reliable web-based email marketing services can kick start your email marketing endeavors. By Karen Barney
"Email Marketing Tips for Small Businesses"