Email Marketing Tips for Small Businesses

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					Email Marketing Tips for Small Businesses

What are the most important email marketing strategies available? This seems to be the biggest
question in online business today. A successful email campaign can mean the difference between
a disastrous lull in sales or a big boon for your business. What's more, email marketing can
create a valuable sense of connection within a target market with subscribing customers, but
where do subscriber lists come from? Though the long list of available email marketing tips may
seem a bit tedious, it's at least worthwhile to know the best ways to build subscriber lists.

Tie in with Social Media Marketing

One way to build an email list is with social media marketing. Social media marketing allows
customers to be involved in many aspects of a business's day-to-day affairs. In order to remain a
useful part of any business, email marketing must keep pace with this new and growing trend. In
addition to requesting readers to become fans and asking for feedback, consider using social
media to make subscriber requests as well. Doing so may yielded access to customers' inner
circles, thus exposing your business to an even broader marketing base.

Content is Key

Another way to build subscriber lists is to keep the readers interested using valuable content.
Content should do more than just inform or sell products. It should engage and connect with the
reader, offering information intriguing enough to cause the reader to take positive action. Use
surveys and blog posts to understand the interests and motivators for your target audience. Then,
use the information to develop dynamic content that prompts the reader to willingly receive
emails on a regular basis.

Use Great Graphic Design

Another great tip is to present the reader with engaging graphics and professional style. The look
and feel of a campaign can be just as important as the web design of a business's website. Take
advantage of every opportunity to get readers to subscribe using informative typography and
communicative clicks. Interesting features such as sharp photos and interactive "subscribe here"
buttons can also add a nice, user-friendly touch. The key is to design campaigns with graphics
that engages and connects with the readers.

Offer Valuable Incentives

Opt-in subscribers easily translate into loyal customers, so email marketing campaigns should
aim to grab the reader's attention without being intrusive. Send emails periodically, but not too
often, as too much exposure can alienate and frustrate potential customer. Offer incentives such
as coupons, free e-books, and other giveaways. The best incentives are useful and valuable to
subscribers. Once signed on, subscribers should then become eligible for even more special
rewards and benefits or receive further access to desired information.

Web-based email marketing helps users manage and acquire subscriber lists as well as create and
send innovative email marketing campaigns. Email marketing sites such as Aweber offer great
opportunities to launch successful email campaigns without the hassle of doing all the work
yourself. In addition, these sites offer pre-designed templates, newsletter content and offline
options to increase campaign effectiveness and overall success. A simple online search for
reliable web-based email marketing services can kick start your email marketing endeavors.

By Karen Barney

				
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