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					                                              Kindle Fire




Movies, apps, games, music, reading and more, plus Amazon's revolutionary, cloud-accelerated web
browser

- 19 million movies, TV shows, songs, magazines, and books
- Thousands of popular apps and games, including Netflix, Hulu Plus, Pandora, and more
- Ultra-fast web browsing - Amazon Silk

- Free cloud storage for all your Amazon content
- Vibrant color touchscreen with extra-wide viewing angle - same as an iPad
- Fast, powerful dual-core processor
- Favorite children's books, graphic novels, and magazines in rich color

What People Are Saying

"The Kindle Fire is a 7-inch tablet that links seamlessly with Amazon's impressive collection of
digital music, video, magazine, and book services in one easy-to-use package. It boasts a great
Web browser, and its curated Android app store includes most of the big must-have apps
(such as Netflix, Pandora, and Hulu). The Fire has an ultra-affordable price tag, and the screen
quality is exceptional for the price." - CNET

"The Fire gives me the features I want at a price point that's less than half of the iPad 2.
I can check my email, browse the Internet, maybe play a few games, most importantly,
I can read magazines in color on a Kindle." - Gizmodo

"The Fire is a marvelous device." - Chicago Sun Times
"Amazon’s Kindle Fire is likely to be the first successful tablet not sold by Apple, and there
are several good reasons for it: the low price of $199, the convenient, portable size of 7 inches,
and a rich catalog of books, movies and music offered through Amazon’s Web-based services." - Ars
Technica

"There's a new mayor in Droidville. But this guy didn’t roll into town with pomp and circumstance.
He strolled down Main Street and simply offered more than any other candidate, extolling a plan
based on down-to-earth sensibility and affordability. Meet the Kindle Fire." - Seeking Alpha
Features.
Stunning Color Touchscreen




Movies, magazines and children's books come alive on a 7" vibrant color touchscreen that delivers 16
million colors in high resolution. Kindle Fire uses IPS (in-plane switching) technology - similar technology
to that used on the iPad - for an extra-wide viewing angle, perfect for sharing your screen with others.

Magazines in Rich Color




Enjoy your favorite magazines with glossy, full-color layouts, photographs and illustrations. Choose from
hundreds of titles, such as Bon Appetit, Elle, and Oprah. Special editions of titles like Vanity Fair, Wired,
and GQ come with built-in video, audio and other interactive features.

Beautifully Simple and Easy to Use




Designed from the ground up, Kindle Fire's simple, intuitive interface puts the content you love at your
fingertips - spin effortlessly through your recent titles and websites straight from the home screen.
Whether you are in the mood to watch, read, listen, play or browse, you can get to all your favorite
content with a single touch. It's that simple.
100,000 Movies and TV Shows




Over 100,000 movies and TV shows, including thousands of new releases and your favorite TV shows,
are available to stream or download, purchase or rent - all just one tap away. Amazon Prime members
enjoy unlimited, commercial-free streaming of over 10,000 popular movies and TV shows.

Fast Dual-Core Processor




Kindle Fire features a state-of-the-art dual-core processor for fast, powerful performance. Stream music
while browsing the web or read books while downloading videos.

Your Favorite Apps and Games




Thousands of the most popular apps, including Netflix, Hulu Plus, Pandora, ESPN ScoreCenter, Comics by
comiXology and more, plus you'll get a great paid app for free every day. Enjoy the best games, including
Words with Friends, Angry Birds, Plants vs. Zombies and more, from top developers like Zynga, EA,
Gameloft, PopCap, Rovio and more. All apps are Amazon-tested on Kindle Fire for the best experience
possible.
Ultra-fast web browsing - Amazon Silk




Amazon Silk is a revolutionary, cloud-accelerated browser that uses a "split browser" architecture to
leverage the computing speed and power of the Amazon Web Services cloud. Supports Adobe® Flash®
Player. Learn why it's so fast.

Millions of Books




Read bestsellers, children's books, comic books, and cookbooks in vibrant color. The Kindle Store offers
over 1 million books, including 800,000 titles at $9.99 or less. In addition, over 2 million free, out-of-
copyright, pre-1923 books are also available such as Pride and Prejudice. Learn More

Free Cloud Storage




Forget about memory - Kindle Fire gives you free storage for all your Amazon digital content in the
Amazon Cloud. Your books, movies, music and apps are available instantly to stream or download for
free, at a touch of your finger.
Your Favorite Children's Books




Kindle Fire is great for parents and kids. Stir your child's imagination with over 1000 beautifully-
illustrated children's books, including favorites like Brown Bear, Curious George, and Circus Ship.

Easy to hold in one hand




Designed to travel with you wherever you go. Small enough to fit in your purse and light enough to hold
in just one hand, Kindle Fire is perfect for browsing, playing, reading and shopping on-the-go.

18 Million Songs




Stream your music library from Amazon Cloud Drive or download to your device and listen offline.
Looking for new music? Discover over 18 million songs in the Amazon MP3 Store.
Extra Durable Display




Our state-of-the art Kindle Fire display is chemically strengthened to be 20 times stiffer and 30 times
harder than plastic, making it extra durable and resistant to accidental bumps and scrapes.

Kindle Owners' Lending Library




With an Amazon Prime membership, Kindle owners can choose from thousands of books to borrow for
free - including over 100 New York Times Bestsellers - as frequently as a book a month, with no due
dates. Learn More

Amazon Whispersync




Like Kindle e-readers, Kindle Fire uses Amazon's Whispersync technology to automatically sync your
library, last page read, bookmarks, notes, and highlights across your devices. On Kindle Fire,
Whispersync extends to video. Start streaming a movie on Kindle Fire, then pick up right where you left
off on your TV - avoid the frustration of having to find your spot. Learn more
Free Month of Amazon Prime




Experience the benefits that millions of Amazon Prime members already enjoy, including unlimited,
instant streaming of over 10,000 popular movies and TV shows, Free Two-Day Shipping on millions of
items, and now, access to thousands of popular Kindle books through the Kindle Owners' Lending
Library. If you haven't used Prime in the past, we'll automatically give you a free month to try it out.
Learn more

Read Your Documents




Kindle makes it easy to take your documents with you. You can e-mail documents - including Word, PDF
and more - directly to your Kindle so you can read them anytime, anywhere.

Email




Stay in touch using our built-in email app that gets your webmail (Gmail, Yahoo!, Hotmail, AOL etc.) into
a single inbox. Import your messages and contact lists from other email accounts. Additional email apps
are available in our Amazon Appstore for Android.
Technical Details

Display 7" multi-touch display with IPS (in-plane switching) technology and anti-reflective treatment,
1024 x 600 pixel resolution at 169 ppi, 16 million colors.

Size (in inches) 7.5" x 4.7" x 0.45" (190 mm x 120 mm x 11.4 mm).
Weight 14.6 ounces (413 grams).

System Requirements None, because it's wireless and doesn't require a computer.

On-device Storage       8GB internal (approximately 6GB available for user content). That's enough for
80 apps, plus 10 movies or 800 songs or 6,000 books.

Cloud Storage Free cloud storage for all Amazon content

Battery Life      Up to 8 hours of continuous reading or 7.5 hours of video playback, with wireless off.
Battery life will vary based on wireless usage, such as web browsing and downloading content.

Charge Time Fully charges in approximately 4 hours via included U.S. power adapter. Also supports
charging from your computer via USB.

Wi-Fi Connectivity      Supports public and private Wi-Fi networks or hotspots that use 802.11b,
802.11g, 802.11n, or enterprise networks with support for WEP, WPA and WPA2 security using
password authentication; does not support connecting to ad-hoc (or peer-to-peer) Wi-Fi networks.

USB Port        USB 2.0 (micro-B connector)

Audio 3.5 mm stereo audio jack, top-mounted stereo speakers.

Content Formats Supported      Kindle (AZW), TXT, PDF, unprotected MOBI, PRC natively, Audible
(Audible Enhanced (AA, AAX)), DOC, DOCX, JPEG, GIF, PNG, BMP, non-DRM AAC, MP3, MIDI, OGG, WAV,
MP4, VP8.

Documentation Quick Start Guide (included in box); Kindle Fire User's Guide (pre-installed on device).
Additional information available online.

Warranty and Service 1-year limited warranty and service included. Optional 2-year Extended
Warranty available for U.S. customers sold separately. Use of Kindle is subject to the terms found here.

Included in the Box     Kindle Fire device, U.S. power adapter (supports 100-240V), and Quick Start
Guide.

Amazon Silk

Revolutionary Cloud-Accelerated “Split Browser”

Modern websites are complex. A typical web page requires 80 files served from 13 different domains.
This takes a regular browser hundreds of round trips, and adds seconds to page load times.

Amazon Silk is different in a radical new way. When you use Silk, without thinking about it or doing
anything explicit, you’re calling on the computing speed and power of the Amazon Web Services cloud
(AWS). We've refactored and rebuilt the browser software stack to push pieces of the computation into
the AWS cloud. This lets Silk do more work, more quickly, and all at once. We call this “split browser”
architecture.

Silk browser software resides both on Kindle Fire and on the massive server fleet that comprises the
Amazon Elastic Compute Cloud (Amazon EC2). With each page request, Silk dynamically determines a
division of labor between the mobile hardware and Amazon EC2 (i.e. which browser sub-components
run where) that takes into consideration factors like network conditions, page complexity and the
location of any cached content.

Shorter Transit Times
Amazon EC2 is always connected to the backbone of the Internet where round-trip latency is 5
milliseconds or less to most web sites rather than the 100 milliseconds that’s typical over wireless
connections. AWS also has peering relationships with major internet service providers, and many top
sites are hosted on EC2. This means that many web requests will never leave the extended
infrastructure of AWS, reducing transit times to only a few milliseconds.

Computing Power in the Cloud

EC2 servers have massive computational power. On EC2, available CPU, storage, and available memory
can be orders of magnitudes larger than on mobile devices. Silk uses the power and speed of the EC2
server fleet to retrieve all of the components of a website simultaneously, and delivers them to Kindle
Fire in a single, fast stream. Transferring computing-intensive tasks to EC2 helps to conserve your Kindle
Fire battery life.

Persistent Connections

A typical web request begins with resolving the domain names associated with the server and
establishing a TCP connection to issue the http request. Establishing TCP connections for each request
consumes time and resources that slow down traditional browsers. Silk keeps a persistent connection
open to the backend server on the AWS cloud so that there is always a connection at the ready to start
loading the next page. In addition, the Silk backend server keeps persistent connections open to the top
sites on the web. This approach further reduces latency that would otherwise result from constantly
establishing connections. Further, the connection between Silk and the backend infrastructure uses a
pipelined, multiplexing protocol that can send all the content over a single connection.

Page Indexes

Traditional browsers must wait to receive the HTML file in order to begin downloading the other page
assets. Silk is different because it learns these page characteristics automatically by aggregating the
results of millions of page loads and maintaining this knowledge on EC2. While another browser might
still be setting up a connection with the host server, Silk has already pushed content that it knows is
associated with the page to Kindle Fire before the site has even instructed the browser where to find it.

Machine Learning

Finally, Silk leverages the collaborative filtering techniques and machine learning algorithms Amazon has
built over the last 15 years to power features such as “customers who bought this also bought…” As Silk
serves up millions of page views every day, it learns more about the individual sites it renders and where
users go next. By observing the aggregate traffic patterns on various web sites, it refines its heuristics,
allowing for accurate predictions of the next page request. For example, Silk might observe that 85
percent of visitors to a leading news site next click on that site’s top headline. With that knowledge, EC2
and Silk together make intelligent decisions about pre-pushing content to the Kindle Fire. As a result, the
next page a Kindle Fire customer is likely to visit will already be available locally in the device cache,
enabling instant rendering to the screen.

Costumer reviews:

I've had a chance to play with the Kindle Fire for a few hours now, and overall I think it is a great tool
/toy when you factor in the cost of ownership and what you get. Compared to $500 minimum for the
introductory price of the bottom of the line iPad2 (WiFi only), at $199 this is a great buy.

Using a Wifi connection at two different locations, the speed was pretty fast connecting to the Amazon
server as well as to a couple of Internet sites. I had fast connectivity and display on Fox News, CNN, my
personalized Yahoo page, and the website of the International Association of Penturners (hey, I do have
hobbies!). I had slow connectivity at both Wifi locations with Google, ESPN, MSNBC, the Houston
Chronicle, and the Weather Channel - I hope the unique app for ESPN and the Weather Channel are a lot
faster, but I haven't loaded them onto the Fire yet. I will point out with the exception of the Google
website, those other sites listed as slow are usually slow on my other handheld devices such as my Droid
phone and my work iPad2 (yes, the Kindle guy owns and uses an iPad for work purposes). The web
browser is called Silk, and it is nice and user-friendly.

Let's talk about what I see as the benefits first:

The screen size to me is just right for what I will be using it for - I have used an iPad and the screen is
larger - but I did watch about 15 minutes of an episode of season 3 of 24 on the Fire and I didn't have
screen envy or felt like I was missing anything. The sound quality was good, but I listened to it mainly
with a set of headphones so I wouldn't wake my kids.

Concerning size of the overall unit - not too heavy or bulky and it fits nice in your hand. I have it in one of
the Marware covers and it just "feels" right: that's not a firm statement for a review, I know, but what
else can I say? Holding the iPad feels a little bulky at times but the Fire is just a little bit larger than my
Kindle keypad, so I was pretty much conditioned to this size over the past few years. Compared to the
iPad, the Fire doesn't generate near as much heat.

Speed of the apps as well as reading a book is VERY fast and responsive. I haven't tried a a challenging
spreadsheet or Word document with the Open Office app yet, but then again I can't think of too many
times where (based on my guesstimated usage) I will be doing those kind of tasks on my Fire: I like to
keep my work separate from play. Maybe the time will come when business applications will become
more prevalent with the Fire, but that's a story for another day.

Back to the pricing - $199 is an absolute steal for a unit with this many features. Compare that to an
iPad2 at more than twice the price for a few more inches of screen space. Some people really want that,
but it doesn't bother me. You will also receive a month free of Prime membership and I highly
recommend you try out the benefits, which are more than free two-day shipping. You get full access to
thousands of movies and tv shows for free. You can give them a test drive on your Fire and see if it is for
you or not. I already rent a lot of movies to my Tivo via Amazon, and I can see the functionality of the
free movies combined with the for rent options being able to be played on this device as very
compelling for when I go on business trips.

And, for those of you I've been playing Words with Friends with, this morning's moves were made on
the Fire - the touchscreen worked flawlessly.

I transferred some music to the Fire and it works like a charm. I haven't had enough time to really dive
deep into this feature yet and come up with a playlist or jukebox list, but the sounds quality was nice:
not too loud and not too soft.

Here are some potential negatives:

I don't think I will be reading too much on this device. Who knows, that opinion may change, but I
REALLY like the Kindle for reading with its eInk screen. I read a lot outside or in bright light, and based
upon my experiences with reading on an iPad the eInk is better than the full color for reading outside.
However, my youngest child really likes the full color resolution as the books he likes to read has a lot of
pictures in it (he's in elementary school). So, to each their own. I didn't purchase the Fire for reading, but
more for entertainment.

As mentioned above, the screen is smaller than an iPad. That doesn't bother me (see comments above),
but it may bother some people where size matters or they have to have the "biggest" of this and that.

I really wish they would have shipped this thing with a micro USB cord: if there is one in the packaging I
missed it. Luckily, I have a few of them in the house, so I wasn't too put out. I imagine they did that to
keep the overall cost at $199.

There are lots of apps available for the Fire because it uses the DROID platform, but Apple lovers will
pound their chest and say "but we have over a million apps" blah blah blah. I think you should look at
the QUALITY of the app vs. the quantity, as there is certainly a lot of junk in the iPad app store (as there
is the DROID store), but your basic functionality for the apps I want / need are there.

Overall, at $199 this is an extremely great value to me and well worth it: Amazon has hit a home run
with this one. If you haven't grabbed one now, get one before they run out before Christmas!

EDIT TO ADD:

Okay, I've tried to add this twice and it bombed, so hopefully the third time is the charm. Email setup
was very easy - it took about a minute to setup my main Google account, and I was able to send a test
message to another account as well as receive and reply to other emails. I sent a picture via email to the
Fire and it showed crisp and clear.

Get The Kindle Fire Only for $199 Click Here

				
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