Corporate Social Responsibility by linxiaoqin

VIEWS: 96 PAGES: 54

									             A Guide to
    Corporate Social
     Responsibility
              in China

The American Chamber of Commerce in Shanghai
           A Guide to
 Corporate Social
  Responsibility
            in China




The American Chamber of Commerce in Shanghai
  AmCham Shanghai would like to thank
      all those who contributed to
      A Guide to Corporate Social
         Responsibility in China:
    Anna Bartram, Christy Campbell,
     Leslie Forman, Edward Russell,
    Venessa Wong and Oliver Yang.




            Suite 568, Shanghai Centre
1376 Nanjing West Road, Shanghai 200040 China
 tel: (86-21) 6279-7119 fax: (86-21) 6279-7643
            www.amcham-shanghai.org
TABLE OF CONTENTS
Foreword             ................................................................... 2



Chapter 1:
AmCham Shanghai CSR ......................................... 3


Chapter 2:
Introduction to CSR .................................................. 7
What is Corporate Social Responsibility? ....................... 8
Why Get Involved and the Benefits of
Corporate Social Responsibility .................................... 13
Start-Up Kit for Building a CSR Program
in your Office .................................................................. 16



Chapter 3:
CSR Leaders .............................................................. 21
Case study 1: GE ............................................................ 22
Case study 2: PMI .......................................................... 25
Case study 3: Roots & Shoots ....................................... 28



Chapter 4:
CSR Resources .......................................................... 31
AmCham Shanghai Reviewed NGOs ............................ 32
Additional CSR Resources ............................................. 42
NGO Listings .................................................................. 45



                                                    A GUIDE TO CSR IN CHINA 1
  Foreword

                         A Guide to
                         Corporate Social Responsibility
                         in China
                         FOREWORD
                           Corporate social responsibility (CSR), or corporate
                           citizenship, is at the forefront of business initiatives for
  organizations in China today. The importance of incorporating responsible business
  operations into a company’s core values is growing daily and U.S. companies are
  taking a lead role in pioneering CSR efforts in Shanghai and across China.

  The American Chamber of Commerce in Shanghai (AmCham Shanghai) defines
  CSR as the management of business operations in an economically, environmentally
  and socially sustainable manner that takes into account the diverse interests of
  stakeholders. Our established and growing CSR program has five major focuses
  that we promote as an organization to our members and to stakeholders across the
  country: community outreach, environmental stewardship, corporate governance,
  employee health and safety, and philanthropy. We have also recently been
  addressing pressing issues such as disaster relief, public healthcare, clean supply
  chain, marginalized communities and poverty alleviation.

  In this first edition of AmCham Shanghai’s Guide to Corporate Social Responsibility
  in China, we are pleased to share practical suggestions on how to implement socially
  responsible practices into your business, present case studies and first-hand advice
  from CSR leaders and provide resources dedicated exclusively to CSR in China.

  I hope this guide can serve as a trusted resource to understanding and integrating
  these issues into your core business, whether your company is designing a new CSR
  program or supplementing established activities.

  AmCham Shanghai is deeply committed to CSR in China and we look forward to
  working with you and your company to further our understanding and practice of
  this crucial initiative.




  Brenda Lei Foster
  President
  The American Chamber of Commerce in Shanghai


2 A GUIDE TO CSR IN CHINA
  Chapter 1:
AmCham Shanghai
     CSR
1     AmCham Shanghai CSR



         AmCham Shanghai and
         Corporate Social Responsibility

         AmCham Shanghai CSR Program


         T
               he mission of the AmCham Shanghai Corporate Social
               Responsibility (CSR) program is to inspire, encourage and
               facilitate corporate social responsibility awareness and practices
         among AmCham Shanghai members. Initiatives include:

         • Make a Difference Corporate Volunteerism Program
           AmCham Shanghai is pushing ahead with our year-round “Make a
           Difference” volunteer project. The goal of the corporate volunteerism
           program is to support charitable activities and aid underserved
           communities in the city with more corporate involvement, and to provide
           a consistent corporate social responsibility participation scheme for
           companies. This is a terrific opportunity to demonstrate your company’s




       AmCham Shanghai staff helped at Chi Heng Foundation’s Summer Camp at Cold Stone Creamery,
       Shanghai in July 2008


    4 A GUIDE TO CSR IN CHINA
                                              AmCham Shanghai CSR                      1

   commitment to CSR and philanthropy in the Shanghai community. We
   are currently seeking your help and volunteer time to facilitate meaningful
   charitable activities and ensure the success of this program.

• CSR Conference & Awards
  The AmCham Shanghai annual Corporate Social Responsibility Awards
  were launched in 2005. These awards honor and showcase organizations
  that have made notable contributions to further corporate citizenship
  in Shanghai and in China. By drawing attention to these organizations,
  AmCham Shanghai and its Corporate Social Responsibility Committee
  aim to acknowledge their efforts, as well as encourage and provide
  models for other organizations to look to for their own CSR efforts.
  This annual event serves as a platform for corporations to share their
  CSR best practices including philanthropy efforts, community outreach
  and volunteer programs, employee safety initiatives, environmental
  educational efforts and corporate governance.

• Charity Golf Tournament
  Every September, AmCham Shanghai hosts its annual Charity Golf
  Tournament in support of charitable foundations in China. More
  than 120 golf enthusiasts and business executives turn out each year
  to participate in this annual social event, whose proceeds benefit local
  charities that provide assistance to the underprivileged community or
  improve the environment in Shanghai.

• Annual Charity Gala
  The annual AmCham Shanghai Charity
  Gala, held every April, brings the
  AmCham member community together
  for a night of entertainment and
  philanthropy. With more than 500 guests
  in attendance, the event is a favorite
  among patrons and beneficiaries alike,
  bringing in generous donations and
  garnering support from the Shanghai
                                                AmCham Shanghai 2008
  business community. Each year a local         Charity Gala “A Sentimental Journey”



                                                         A GUIDE TO CSR IN CHINA 5
1     AmCham Shanghai CSR



            charity is selected to be the recipient of our members’ kindness, and
            AmCham takes great pride in facilitating support.

         • AmCham Shanghai Reviewed NGOs
           These are organizations that conduct charitable activities in China and
           have been reviewed by the American Chamber of Commerce in Shanghai.
           Documents concerning an organization’s legal status are available at the
           AmCham office upon request. Please see the AmCham Reviewed NGO
           list on page 32. (While all efforts have been made to review each charity,
           companies should conduct their own due diligence before working with
           or donating to these organizations).

         Join AmCham Shanghai’s thousand-plus member companies in paving
         the way for CSR development in China. Please visit our CSR website
         (www.amcham-shanghai.org/csr) for the latest update on CSR news,
         upcoming events and activities, involvement opportunities, articles,
         research and related resources.

         Email: AmCham Shanghai CSR Manager
         csr@amcham-shanghai.org

         AmCham Shanghai CSR Committee
         The mission of AmCham’s Corporate Social Responsibility Committee
         is to inspire, encourage and facilitate corporate social responsibility
         awareness and practices among Chamber members. The committee
         focuses on corporations’ activities in community outreach, environmental
         stewardship, employee health and safety and corporate governance, and
         provides a platform for sharing best practices in the implementation of
         CSR practices and programs. Additionally, the committee will collaborate
         with research institutions, government agencies and international
         organizations on CSR study and be perceptive to the adjustment of
         applicable policy and regulation in China.

         For more information, please refer to the Committees page of the
         AmCham Shanghai website (www.amcham-shanghai.org).
         Email: comm.csr@amcham-shanghai.org


    6 A GUIDE TO CSR IN CHINA
Chapter 2:
Introduction to
     CSR
2     Introduction to CSR



         What is
         Corporate Social Responsibility?


         W
                     hile corporate social responsibility (CSR) means different
                     things to different companies, it can be broadly defined as
                     the concept that corporations should voluntarily commit to
         ethical and responsible business practices, reflecting the interests of all
         stakeholders in the company’s policies and actions. Key areas of concern
         include, but are not limited to, employee relations, environmental
         stewardship, community outreach and corporate governance.

         EHS and Workers Rights
         Developing and implementing workers rights and employee health and
         safety (EHS) is becoming an increasingly central priority for companies
         as China’s labor landscape evolves. In the current environment, U.S.
         and European companies have been setting standards and offering good
         examples of leadership in protecting workers rights and ensuring safe
         workplaces. Meanwhile the Chinese government has also been advocating
         employees’ health and safety, as well as improving labor protection
         standards and law enforcement in this area.

         Companies looking to improve their EHS and workers’ rights standards
         may consider:

            • Implementing internal procedures: Establishing a code of conduct
              that outlines the responsibilities and proper practices for individuals
              within the company, initiating internal and external audits for health
              and safety measures as well as compliance with the company’s ethical
              standards and policies, are great steps in building a CSR program to
              protect workers rights.

            • Starting education and training programs: Many companies have



    8 A GUIDE TO CSR IN CHINA
                                                  Introduction to CSR             2

    initiated employee training and skills development courses for
    their workforce by creating programs internally or sending their
    employees to conferences, workshops and schools to receive further
    training or education in their field. Management training and
    employee involvement in creating codes of conducts and employee
    safety insurance have also begun to develop.

   • Tailoring new innovative programs:
     Companies are starting to implement          From pollution to ecosystem
     some innovative measures beyond                    destruction, inefficient
     simple audits and monitoring. For                energy consumption and
     example, when a Danish clothing              climate change, the footprint
     supplier in China discovered that
                                                  that companies leave behind
     one of the factories it was sourcing
                                                             can be enormous.
     from was employing children, instead
     of simply dropping the contract,
     the company set about identifying each child and developed a
     scholarship program to match the child’s current wages and send
     them back to school.

For further information on developing an EHS and Worker’s Rights CSR
program see page 42 in our “Additional CSR Resources” section.

Environmental Stewardship
The need to balance economic growth and environmental protection has
moved to the front burner as companies and government officials alike
analyze ways to sustain China’s incredible development in the future. From
pollution to ecosystem destruction, inefficient energy consumption and
climate change, the footprint that companies leave behind can be enormous.
As the Chinese government forges ahead with its initiative to reduce energy
consumption by 20% per unit GDP between 2006-2010, many companies
are looking to incorporate environmental aspects into their CSR programs.

There are many methods for reducing environmental impact and energy
consumption, such as:




                                                    A GUIDE TO CSR IN CHINA 9
2      Introduction to CSR



             • Controlling and limiting high energy consumption: Energy
               consumption varies with a company’s size and industry, but all
               companies can take measures to reduce energy consumption.
               Switching from coal-powered energy to “clean energy” in a factory,
               turning air conditioners up one degree and turning off equipment
               at night can reduce a company’s energy consumption by up to 25%.
               Switching computers off at night can save an additional 50%.

             • Launching pollution elimination projects: A mere glance at the
               skyline reveals the need for companies to identify polluters within
               their businesses and initiate projects to eliminate (or at least reduce)
               this output. Companies should strengthen supervision of pollution
               emissions and set specific reduction goals.

             • Becoming a “zero emissions” company: A carbon neutral company
               avoids contributing to global warming. It ensures energy efficiency
               by finding uses for its waste, buying renewable power and offsetting
               unavoidable emissions. Many businesses have successfully taken on this
               challenge.

          For more examples, please see our environmental case study on page 28. Links
          to useful resources for developing an environmentally-focused CSR program
          can also be found on page 42 in our “Additional CSR Resources” section.

          Community Outreach
          A core component of most CSR programs is community outreach, which
          strengthens ties between the company and its local society. Companies
          should tailor their outreach programs based on industry expertise,
          available resources and employee interests. One of the most prominent
          strategies is partnering with a local non-governmental organization
          (NGO) in order to combine the corporation’s skills and resources with
          the NGO’s knowledge of the social issues at hand.

          There are several avenues that companies looking to create or expand a
          community outreach program can explore:




    10 A GUIDE TO CSR IN CHINA
                                                 Introduction to CSR              2

  • Volunteering: Find a reputable partner NGO to create short-term
    projects or long-term agreements to provide employees with a
    volunteering option. When developing a volunteer program, it is
    important for a company to assess the needs of the community as well
    as their employees’ interests through surveys or open communication.
    Many companies provide employees with volunteering time, either
    during working hours or on designated days of annual leave, to
    encourage participation in the community. (For further examples, see
    how GE is making a difference on page 22).

  • Public Health: Many companies have developed workplace
    programs that inform and educate employees about diseases such as
    HIV/AIDS, tuberculosis and diabetes, as a way to start public health
    initiatives within the workplace. In terms of community outreach,
    enterprises have provided monetary support, medical equipment
    and volunteer time to address public health issues locally and across
    China.

  • Education: Improving education can occur on many levels including
    offering free training to professionals in the company’s industry,
    endowing scholarship funds for both primary schools and universities,
    providing school equipment and education for programs related to the
    company’s industry, and renovating under-funded schools.

Community outreach is a significant way
for a company to have a positive impact on                 In China, corporate
its employees, consumers and neighbors.                 governance focuses on
For further information, please see our                 employees’ knowledge
“Additional CSR Resources” list on page 42.         about the code of conduct,
A directory of AmCham’s Reviewed NGOs               internal control structures
is also available on page 32.
                                                   and transparency, as well as
                                                  internal monitoring systems
Corporate Governance
For many multinationals, a corporate              for business ethics problems
governance program in China varies                               and concerns.




                                                   A GUIDE TO CSR IN CHINA 11
2      Introduction to CSR



          greatly from a corporate governance program at headquarters, where
          transparency between shareholders and CEOs is the primary aim. In
          China, corporate governance focuses more on employees’ knowledge
          about the code of conduct, internal control structures and transparency,
          as well as internal monitoring systems for business ethics problems and
          concerns. While the government states that establishing a system of
          corporate governance is at the heart of China’s state-owned enterprises
          reform, China remains a high-risk environment in this respect. This
          should be taken into consideration as companies expand their businesses,
          hire new people and find partners in China.

          Effective corporate governance mechanisms may include:

            • Establishing a code of conduct: It is essential for companies to
              establish a code of conduct that outlines the responsibilities and
              proper practices for individuals within the company. They should
              also strive to educate their employees about their code. Providing
              new employees with an orientation on the company’s policies as well
              as its code of conduct is a great way to keep employees informed and
              educated about the standards that a company holds.

            • Evaluating organizational structure and management: Companies
              should create a system that allows feedback and disclosure of
              colleagues’ code of conduct violations as well as unethical practices,
              maintaining anonymity while ensuring recognition of the violation
              and action against it.

            • Performing audit and compliance: Internal as well as independent
              external audits should be conducted on a regular basis ensuring
              compliance to ethical standards and codes of conduct.




    12 A GUIDE TO CSR IN CHINA
                                                   Introduction to CSR             2

Why Get Involved and the
Benefits of Corporate Social
Responsibility


O
        ften companies approach corporate social responsibility (CSR)
        as a public relations initiative, but it can have a broader impact
        on the firm’s core functioning if seen as a critical component
in human resources. Engaging in CSR develops employee loyalty, creates
corporate culture and provides new communication channels between
employees and management.

Strong community investment programs build employee loyalty.
“People value working for a company that’s also a good corporate citizen,”
contends AmCham Shanghai President Brenda Foster. “CSR programs are
increasingly seen as an integral part of delivering business prosperity and
sustainable economic growth. AmCham Shanghai companies involved in
CSR report benefits to reputation and the bottom line and they can attract
and retain high quality and motivated staff.”

Similar conclusions come from a third-party study of Chinese
employees’ attitudes towards corporate citizenship initiatives. According
to Nielsen’s Good as Gold report, released in December 2006, an
overwhelming 77% of those surveyed expressed interest in taking part in
a CSR program.1 Nearly 65% of respondents agreed with the statement:
“I would feel greater job satisfaction if I was more involved in a charitable
activity through my work,” and 53% agreed with the statement: “I would
speak more positively about the company I work for if they supported
a charity.” This type of job satisfaction is an especially pressing issue
in China, considering the survey’s finding that 40% of these workers
are unsure of their loyalty to their employers. In a country where




                                                      A GUIDE TO CSR IN CHINA 13
2      Introduction to CSR



          high employee turnover limits productivity, there is an urgent need to
          integrate employees into a dynamic, service-oriented corporate culture.

                                           Engaging in CSR redefines a company in
               “CSR programs are           its employees’ eyes, from a mere money-
    increasingly seen as an integral       making machine to a dynamic team loyal
        part of delivering business        to its local community. This is especially
        prosperity and sustainable         important for multi-national corporations
      economic growth. AmCham              that have established distinct corporate
                                           cultures in their home countries, but have
       companies involved in CSR
                                           not yet achieved this in China. Given
      report benefits to reputation
                                           that these companies have a tremendous
     and the bottom line and they          impact on the development of a region,
        can attract and retain high        their commitment to CSR can extend
      quality and motivated staff,”        to employees’ families and the local
          says AmCham Shanghai             environment. As AmCham Shanghai’s
          President Brenda Foster.         Corporate Social Responsibility &
                                           Government Relations Manager Oliver
                                           Yang explains, “It builds values, and
          establishes the company as a human organization tightly connected
          with the surrounding community.” Personal loyalty to one’s company
          relies on creating this type of special connection.

          CSR initiatives can provide new connections between employees and
          management. Hands-on volunteer activities bring members of the upper
          management onto the same level as employees. These programs allow
          workers to see a different side of their managers, which can improve
          communication throughout the company. Also, employee volunteer
          programs can be an excellent way to develop leadership skills that are
          outside an individual’s job. For example, junior associates could manage
          a company’s outreach initiatives, developing service-oriented values and
          leadership experience - two crucial qualities for future executives.

          Overall, corporate social responsibility initiatives can be extremely
          valuable to a company’s internal functioning. Companies can benefit




    14 A GUIDE TO CSR IN CHINA
                                                      Introduction to CSR             2

from the employee loyalty, corporate culture and new communication
channels created. CSR can bring a sustainable and service-oriented
spirit to companies of any size, with effects extending beyond just
positive public relations. Developing a strong CSR program that
engages employees’ enthusiasm in issues of individual interest is
crucial to a firm’s competitiveness, especially in attracting China’s
most talented professionals and keeping them aboard as alternative
opportunities emerge.


Footnotes
1 Antonia Irwin. “Good is Gold in China.” Nielsen China. December 2006.
Report available at http://www.amcham-shanghai.org/AmChamPortal/CSR/
ArticleView.aspx?ArticleId=113




                                                         A GUIDE TO CSR IN CHINA 15
2      Introduction to CSR



          Start-Up Kit for Building a CSR
          Program in your Office

             Often employees express interest in starting a CSR program,
             without any idea of where to start. Here is a step-by-step guide
             to initiating a CSR program in your office, even if your title is
             not CSR manager.



          Step 1: Research
          The first step is to examine existing approaches to CSR in your
          company and industry.

          Start by reviewing your company’s current approach to CSR, both in its
          international headquarters and in its local operations. This should give
          you a basic understanding of the strategy, policy and preferences that
          have guided your company’s actions in the areas of community outreach,
          environmental stewardship, employee health and safety, and corporate
          governance, both worldwide and in China. Discuss these policies with
          members of your executive team, human resources, public relations
          and corporate communications departments, as well as your direct
          supervisor. These conversations should also cover more general concerns
          within the company, which may include employee retention, concerns
          over product quality, disappointing sales or communication challenges. It
          is also important to familiarize yourself with CSR initiatives undertaken
          by other companies in the same industry. This information can often be
          found in a company’s sustainability report, which can be downloaded
          from the firm’s website. Through this research process, you should be
          able to better clarify the necessary parameters and available options to
          develop a strong strategy.



    16 A GUIDE TO CSR IN CHINA
                                                  Introduction to CSR             2

Step 2: Strategize
The second step is to clarify why specifically the company is venturing
into CSR and what value it hopes to create, both internally and externally.

Companies in China who have experienced rapid growth and mounting
international concerns have a growing number of reasons to engage in
CSR activities. In building your company’s CSR strategy, it is crucial to
clarify the main motivation driving it. These drivers may include:

    Enhanced market positioning and competitiveness
    An effective CSR program can enhance a company’s reputation and
    improve its attractiveness to consumers and other stakeholders.
    As consumers become aware of the link between corporations
    and society, they pay more attention to companies’ practices and
    core values when making decisions. Also, companies can reduce
    operational costs through efficient environmental practices.

    • To learn about a program that has followed this driver, please see
    the PMI case study on page 25.

    Attracting and retaining staff
    Companies can develop employee loyalty, create corporate culture,
    and provide new communication channels between employees and
    management through CSR initiatives. Developing a strong CSR
    program that engages employees’ enthusiasm in issues of individual
    interest can be crucial to a firm’s competitiveness, especially in
    attracting China’s most talented professionals and keeping them
    aboard as alternative opportunities emerge.

    • To learn about a program that has followed this driver, please see
    the GE case study on page 22.

    Managing risk
    Though risk exists in any business, a targeted CSR program
    can improve governance structures, prevent negative publicity




                                                     A GUIDE TO CSR IN CHINA 17
2      Introduction to CSR



              and satisfy stakeholder expectations. Stakeholders may include
              employees, investors, customers, suppliers, government, the local
              community, the media and non-profit organizations. A company
              must decide which stakeholders hold highest priority in this
              process and acknowledge the potential effect of scrutiny from this
              group.

          This part of the process should engage the top management to ensure
          that the program has a defined role in the company’s overall priorities
          and corporate culture. Another important consideration to clarify
          is the structure and administration of the CSR initiatives. Some
          companies appoint an employee as CSR Manager. Others create a
          voluntary committee consisting of representatives from many different
          departments. Another approach is to place these projects in the public
          relations, human resources or procurement department. Such decisions
          about the administration of the CSR program depend on its stated goals.

          Step 3: Build a Program
          The third step is to engage with stakeholders to carry out the CSR
          program.

         At this point, your company can consider partnering with a non-
         governmental organization (NGO). Some CSR initiatives, such as
         increasing eco-efficiency within the office, donating funds to a sick co-
         worker or renovating a local school, can be carried out without such a
                                     partnership. However, collaborating with an
       When choosing NGO             NGO can increase the capacity, expertise and
                                     credibility of such a program. It is crucial to
     partners, it is important
                                     build a strong relationship with a carefully
        to choose those with         chosen NGO partner.
       values similar to your
        company’s values, as          When choosing NGO partners, it is
         well as defined and           important to choose those with values similar
       measurable objectives.         to your company’s values, as well as defined
                                      and measurable objectives. The most effective




    18 A GUIDE TO CSR IN CHINA
                                                  Introduction to CSR             2

partnerships combine the company’s resources (such as volunteer time,
core skills and financial contributions) with the NGO’s expertise in the
area (such as applicable contacts, area expertise and project leadership)
in a way that meets both groups’ goals.

A wide variety of NGOs operate in China, whose focus areas include
education, environment, public health, sports, human rights, women’s
empowerment, microfinance and many more. These NGOs fall into three
basic categories:

    Non-Governmental Organizations with Strong Backing from
    the Chinese Government: These NGOs (sometimes referred
    to as GONGOs - Government Organized Non-Governmental
    Organizations) complete the government’s mandate to “build a
    harmonious society.” GONGOs in Shanghai include the Shanghai
    Charity Foundation, Care for Children, Shanghai Soong Ching
    Ling Foundation and Shanghai Charity Education and Training
    Center.

    International NGOs: These NGOs carry out charitable programs
    worldwide. They are often professionally run with vast experience in
    a wide variety of countries. International NGOs in Shanghai include
    Roots & Shoots, WWF and Students in Free Enterprise (SIFE).

    Grass-Roots Organizations: These NGOs are organized locally
    to meet a specific need in the community. They have strong
    local connections and especially limited resources. Grass-roots
    organizations in Shanghai include Shanghai Angel Charity
    Foundation, Shanghai LeQun Social Work and QingCongQuan
    Autism Training Center.

Common challenges faced by corporate/NGO partnerships include
communicating effectively and finding fulfilling tasks for volunteers.
However, these difficulties can be overcome through careful screening
and patient planning.




                                                     A GUIDE TO CSR IN CHINA 19
2      Introduction to CSR



          Step 4: Evaluate
          The fourth step is to analyze the program’s progress to continually
          improve it.

          Once the program is in action, your company must continually monitor
          it to ensure that it meets the stated goals. The administrative structure
          established in the second step above can spearhead this effort to collect
          input from a wide variety of stakeholders. As conditions change inside
          and outside the company, so might its drivers for CSR. However, a well-
          planned CSR program can address these changes in a way that builds a
          better society.




    20 A GUIDE TO CSR IN CHINA
Chapter 3:
   CSR
  Leaders
3      CSR Leaders



          Volunteerism
                  Building a Successful Volunteer Program
                  GE China




          I
              n 2007, GE employees, retirees, families, and friends contributed
              more than one million volunteer hours worldwide. In China alone,
              more than 3,700 volunteers contributed over 26,000 hours, on
          141 projects in 13 cities. GE’s experience provides lessons useful to
          organizations of any size. GE has built a strong volunteer program by
          making it central to its corporate culture, supporting a wide variety of
          causes, empowering employees to initiate projects, and encouraging
          enthusiastic internal communications.

          Corporate Culture: Volunteering should be a central aspect of
          corporate culture. At GE, volunteerism provides a positive and
          sustainable link across its diverse worldwide business portfolio, whose
          product offerings range from aircraft engines to financial services
          to media. GE approaches employee volunteering as a long-term
          investment closely connected to the company’s identity. “Leaders at GE
          must support volunteering,” says GE Chairman and CEO Jeff Immelt.
          “If you want to be a GE leader, it’s what you do. Volunteering is a career
          enhancer ... something people should be asking to do rather than
          be told to do.” This proactive attitude generates huge enthusiasm for
          volunteering among GE’s 300,000 plus employees worldwide.

          Project Variety: Supporting a wide variety of volunteer projects helps to
          attract participants. In China, GE focuses its volunteer efforts on five areas
          which were determined based on the company’s capabilities, and more
          importantly the region’s specific needs: education, environment, healthcare,
          elderly care and human services. Projects generally fall into three quality
          categories. Highest-quality projects utilize the company’s core competency



    22 A GUIDE TO CSR IN CHINA
                            GE's ‘Save the Beach’ initiative in Taiwan (photo provided by GE China)




and employee expertise over a year or more to make a differentiated impact.
Examples of these include providing science education and one-on-one
mentoring at disadvantaged schools. High-quality projects are those that
utilize GE employees’ management ability to meet the needs of a non-profit
organization, through commitments of one month to one year. The most
common projects are one-day events, which engage a large group to create
an immediate impact, while effectively promoting the spirit of volunteerism
across the company. In most cases, GE welcomes employees’ families and
retirees to volunteer. This is especially important for gaining participation
on weekends, as it avoids taking employees away from friends and family,
while also increasing the group’s capacity to make an impact.

Motivational Structure: In China, every GE employee is given the
opportunity to initiate and lead volunteer projects. This brings together
staff from different divisions of the company and builds skills beyond
a person’s job description. GE China offers each of its 12,000 plus
employees the opportunity to create and lead projects to serve specific
local needs. For example, an entry-level worker could propose and
execute a project idea that involves recruiting senior managers from a
completely different business. This provides the junior employee with a
leadership role not typically present in his/her day-to-day job.




                                                              A GUIDE TO CSR IN CHINA 23
3      CSR Leaders



          Internal Communications: Positive internal communications, both
          official and unofficial, help to generate volunteer enthusiasm. Officially,
          GE China’s employee magazine Life at GE publicizes and celebrates
          volunteer initiatives. All employees can submit project stories and
          photos, contributing to one of the most popular columns of the
          magazine. Unofficially, and arguably more importantly, employees are
          proud to share their positive volunteer experiences with colleagues,
          friends and family, which reinforces a positive cycle, nurtures an
          enthusiastic volunteer atmosphere, and strengthens GE’s service-
          oriented corporate culture.



          GE torch bearer at a children’s hospital in Chongqing (photo provided by GE China)




    24 A GUIDE TO CSR IN CHINA
                                                                 CSR Leaders          3

SME Programs
                Engaging in CSR as a Small Company
                Pacific Market International




D
         espite limited
         resources, small
         and medium
enterprises (SMEs) in China
can develop comprehensive
CSR programs. With less
bureaucracy than their
larger counterparts, SMEs
can efficiently mobilize
employees to meet CSR
goals.

Pacific Market International      PMI employees visit a care center for the elderly
(PMI) — a business
specializing in the design, manufacturing and marketing of food and
beverage containers based in Seattle — directly employs just 40 people
in China. In the words of CEO Robert M. Harris: “Corporate social
responsibility is the foundation of every success we have enjoyed at PMI.
By doing business the right way from the very beginning, we have become
a leader in the house wares industry.”

The company’s China division, PMI Shanghai Trading Co. Ltd., has a
developed a diverse approach by integrating CSR concepts into its people,
products and practices. PMI has strengthened these strategies through
membership in Business for Social Responsibility (BSR), an international
NGO that provides an extensive set of solutions designed to support
and enhance corporate knowledge, collaboration and action on CSR



                                                         A GUIDE TO CSR IN CHINA 25
3      CSR Leaders



          issues. The Matrix Team, a voluntary group of passionate PMI people
          representing every functional area, provides leadership in meeting the
          company’s ambitious CSR goals.

          Environmental Stewardship: While green technology is not yet
          common in China, the focused nature of SMEs provides them with the
          opportunity to become leaders in this area. Since 2005, environmental
          sustainability has been central to PMI’s global strategy. All PMI products
          are reusable, which enables customers to reduce their waste. Through a
          green office initiative, PMI has reduced its paper and energy usage. PMI
          holds its factory partners to high environmental standards far beyond
          local regulations. Several factories are industry leaders in the recycling
          of scrap materials, water and oil used in the manufacturing process.
          PMI has invited international experts to help its factories gain ISO14001
          certification and assess environmental impacts throughout the life cycles
          of its products.

                                     Supply Chain Management: A company’s
       “I urge other SMEs to         small size provides it with opportunities for
partner with a wide variety of       closer oversight regarding its suppliers.
stakeholders to promote CSR          PMI issues a code of conduct for all partner
    through people, products         factories to follow, with specific standards
     and practices,” says PMI        for human rights, salaries and working
                                     conditions. Only manufacturers committed
     International Operation
                                     to the Code can qualify to supply PMI.
          Director Jack Chiu.        In its factories, PMI utilizes a corrective
                                     action plan, to ensure effective operations,
                                     demonstrate each factory’s improvements
          and produce sustainable profits.

          Community Investment: Through philanthropy, SMEs can strengthen
          relationships among staff while making a difference for needy people.
          Since 2003, PMI Shanghai has provided ongoing scholarships to poor
          children in Gansu Province through the Shanghai Juvenile Development




    26 A GUIDE TO CSR IN CHINA
                                                         CSR Leaders            3

Fund’s “Hope Project.” PMI employees participate in optional volunteer
events each quarter, such as visits to the Shanghai Orphanage, Shanghai
Children’s Medical Center and Shanghai Elder Center; and sponsoring
autistic students.

PMI International Operation Director Jack Chiu says that the company’s
main challenge has been balancing CSR investment and profitability.
He believes that CSR integration increases the company’s value, and
sustainability stimulates profitability. Also, he urges other SMEs to
partner with a wide variety of stakeholders to promote CSR through
people, products and practices.




PMI employees plant trees




                                                   A GUIDE TO CSR IN CHINA 27
3      CSR Leaders



          Environment
                    Environmental Stewardship through
                    Cross-Sector Partnerships
                    Roots & Shoots Eco-Office Audit Program



          B
                 uilding partnerships between diverse stakeholders is an effective
                 method for companies to improve their environmental practices
                 and help draw more attention to larger environmental issues.
          Another benefit of working with partners is that environmental audits
          performed by a third party can be more thorough than one completed
          internally.

          In Shanghai, the Jane Goodall Institute (JGI) Shanghai Roots & Shoots
          Eco-Office Audit Program aims to share principles of environmental
          stewardship to a broad spectrum of society. The program brings together
          stakeholders from four distinct sectors: a non-profit organization, an
          environmental consultancy, educational institutions and participating
          companies. The program is in its third year, and interest is growing, with
          a total of 77 businesses participating in the program to date.

          “The program is not just ‘a feel good, I’m green’ program,” says Tori
          Zwisler, director of the Jane Goodall Institute-Shanghai. “It is result
          driven and comes with tools that can not only reduce your environmental
          footprint, but reduce your office operating expenses. The program is
          professionally supported by two very green environmental consulting and
          interior design companies, ERM and Arc8X. They have worked with us
          since the beginning to make sure it is a professional and environmentally
          accountable program. With participation and feedback over the years,
          the program continues to become more and more valuable to companies
          whether they are environmentally focused or not. Every effort made
          by companies to be environmentally accountable is a step in the right
          direction and we are happy to help in this regard as much as we can.”




    28 A GUIDE TO CSR IN CHINA
                                                           CSR Leaders              3

Organizational Leadership: Non-profit organizations that are familiar
with social and environmental issues can be ideal partners for companies
who wish to develop sustainable environmental and Corporate Social
Responsibility (CSR) programs. JGI-Shanghai is the only government-
approved foreign-affiliated environmental non-profit organization
in China. As part of a global network found in over 90 countries
worldwide, Roots & Shoots groups from more than 130 schools in
the Shanghai area promote concern for the environment, animals and
human communities.

Technical Expertise: Environmental Resources Management (ERM),
an environmental consulting firm, is working with Roots & Shoots to
develop workshops for student volunteers to teach them how to evaluate
ecological impact. The evaluation process accounts for the size and
nature of the workspace (which could be an office, restaurant, laboratory
or warehouse) and assigns a numerical rating.

Assessment Program: An effective
program encourages the belief that             “The program is not just ‘a feel
every individual can make a positive           good, I’m green’ program,” says
difference to the environment by
                                               Tori Zwisler, director of the Jane
making small changes in daily actions.
                                               Goodall Institute-Shanghai. “It
Students from Roots & Shoots groups
at high schools and universities               is result driven and comes with
throughout Shanghai are given the              tools that can not only reduce
opportunity to examine the offices              your environmental footprint,
of multinational companies. Led by a           but reduce your office operating
volunteer mentor, the students observe         expenses.”
an office’s daily operations, survey
the staff and interview a member of
the administrative department. The students then compile a report to
present to the office management, with suggestions on how the company
can reduce its ecological footprint. The students return one year later to
complete the same evaluation and benchmark the company’s progress.




                                                    A GUIDE TO CSR IN CHINA 29
3       CSR Leaders



            The knowledge that the group will return a year later lends extra
            motivation to the company’s environmental efforts.

            “The Roots & Shoots students are young, passionate environmental
            guardians,” says Laura Du from MindShare Green Initiative. “Not only
            did the students come and do an audit on the environmental practices
            in the MindShare office, they also gave us lots of good suggestions on
            how to reduce energy consumption. The Roots & Shoots students were
            brilliant!”




     Particpants in the Roots & Shoots Eco-Office Audit Program (photo provided by Shanghai Roots & Shoots)




    30 A GUIDE TO CSR IN CHINA
Chapter 4:
   CSR
 Resources
4      CSR Resources




          AmCham Shanghai
          Reviewed NGOs

            These are organizations that conduct charitable activities in
            China and have been reviewed by the American Chamber of
            Commerce in Shanghai.




          Special Olympics [Special Education]
          Special Olympics provides year-round sports training and athletic
          competition to more than 2.5 million people with intellectual
          disabilities in more than 168 countries. It provides these athletes with an
          opportunity to transform their lives, and those of everyone around them.
          www.2007specialolympics.com

          AFS Intercultural Programs Inc. [Intercultural Exchange/Voluntary]
          AFS Intercultural Programs is one of the oldest and largest nonprofit,
          intercultural exchange organizations in the world. It dedicates itself to
          building a more peaceful world through intercultural exchange. AFS has
          more than 55 partner offices around the world and every year more than
          11,000 people participate in its programs. In Shanghai, AFS is partnered
          with The Jane Goodall Institute – Roots & Shoots to allow more Chinese
          and foreign youth the opportunity to experience intercultural learning
          and promote world peace.
          www.afs.org

          AIESEC Mainland China [Education/University]
          AIESEC is an international platform for young people to discover




    32 A GUIDE TO CSR IN CHINA
                                                        CSR Resources            4

and develop their potential to activate youth leadership and positively
impact society. AIESEC works in 95 countries and territories to develop
local students, providing them with leadership experience, cultural
understanding and training for responsible business. AIESEC’s internship
program provides Chinese students with international business
experience and foreign students with first-hand experience in China.

American Cancer Society [Healthcare]
The American Cancer Society is a nationwide community-based
voluntary health organization dedicated to eliminating cancer as a
major health problem by preventing cancer, saving lives and diminishing
suffering from cancer through research, education, advocacy, and service.
The aim of the Society’s research program is to determine the causes of
cancer and to support efforts to prevent and cure the disease.
www.cancer.org

Care for Children [Welfare/Children]
Established in Shanghai in 1998, Care for Children believes that the best
environment for most children to grow and develop is the family. Since
2003, Care for Children has worked on a nationwide initiative to move
children out of orphanages and into local Chinese families. Care for
Children now works with over 200 orphanages in 30 provinces. The lives
of thousands of children throughout China have been transformed by
becoming part of a family for the first time.
www.careforchildren.com

Center for International Health [Medical/Healthcare]
The Center for International Health (CIH) is a consortium of
professional training institutions, medical schools and community-
based health and human services agencies. The Center was established
in 1986 with the goal of improving global health through international
partnerships to strengthen the clinical, technical and management
capabilities of health professionals and programs worldwide.




                                                    A GUIDE TO CSR IN CHINA 33
4      CSR Resources



          CereCare Wellness Center For Children [Medical/Cerebral palsy
          children]
          CereCare Wellness Center for Children is the first privately owned
          Cerebral Palsy (CP) rehabilitation center in China. It provides CP
          sufferers with the most effective treatment methods. Along with
          innovative acupressure treatment, the Center offers Conductive
          Education from Hungary and Hong Kong, and Japanese “Dohsa-Hou.”
          CereCare’s goal is to help CP children gain independence and reach their
          potential.
          www.cerecare.net

          Heart to Heart International [Voluntary]
          Heart to Heart is a charitable relief and development organization that
          specializes in volunteer action and worldwide humanitarian assistance.
          Its mission is to alleviate human suffering. Founded in 1992, the
          organization has worked in over 50 countries and distributed aid worth
          more than US$230 million through shipments of medicine, food and
          disposable medical supplies. It helps needy people in China through
          practical training, volunteer development and local resources.
          www.hearttoheart.org

          Humana People to People (HPP) [Poverty Alleviation]
          Humana People to People members run more than 180 projects on
          four continents focusing on education, community development and
          HIV/AIDS prevention. In June 2005 HPP initiated a partnership with
          the Foreign Capital Poverty Alleviation Project Management Center
          of Yunnan Province to support fundraising and implementation of
          projects to improve the lives of impoverished people. The Federation
          has its domicile in Switzerland and its international headquarters in
          Zimbabwe.
          www.humana.org

          International Consortium for CURE of Childhood Cancer in China
          [Medical/Healthcare/Children]
          The International Consortium for CURE of Childhood Cancer in China




    34 A GUIDE TO CSR IN CHINA
                                                          CSR Resources            4

(CURE) is a private organization based in Columbus, Ohio, U.S. It
consists of senior experts in pediatric cancers as well as business and
government representatives. CURE works to raise China’s pediatric
cancer cure rate to a similar level found in developed countries.
www.curereach.org

Jane Goodall Institute-Shanghai (Roots & Shoots) [Varied]
Roots & Shoots is a global environmental and humanitarian program. It
provides young people with the opportunity to explore and understand
their connection to the environment, nature and community. Roots
& Shoots emphasizes cross-cultural interaction and promotes care
and concern for the environment, animals and other people through
community service projects and educational activities. JGI-Shanghai
is registered as a foreign non-profit organization in China.
www.jgi-shanghai.org

Junior Achievement [Education/Youth]
Junior Achievement is a non-profit organization whose purpose is to
educate and inspire young people to value free enterprise, business,
economics, and to improve the quality of their lives. In partnership with
companies and educators, Junior Achievement recruits volunteers from
the corporate sector to teach programs and brings hands-on experience
to students, helping them to realize their potential. JA’s program has
become one of the biggest volunteer projects among multinational
companies in China.
www.jachina.org

Mercy Corps [Varied]
Mercy Corps is an international relief and development agency
that works amid disasters, conflicts, chronic poverty and instability
to unleash the potential of people to beat nearly impossible odds.
Mercy Corps’ global programs focus on emergency relief, economic
development and civil society. Its goals in China are to collaborate
with local partners to reduce rural poverty; to improve livelihood
opportunities for vulnerable populations such as women, the rural




                                                      A GUIDE TO CSR IN CHINA 35
4      CSR Resources



          poor, migrants, ethnic minorities, and people living with HIV/AIDS; and
          to strengthen local organizations and initiatives.
          www.mercycorps.org

          Neuro-Muscular Disease Association of China
          Neuro-Muscular Disease Association of China (MDAChina) is a non-
          profit organization that provides philanthropic assistance to affected
          patients and their families. It aims to educate these people about the
          diseases; to promote academic and medical research about the causes,
          diagnosis, prevention and treatment of the diseases; and to improve
          communication between patients, health care professionals and scientists.
          www.mdachina.org

          Operation Smile [Medical/Healthcare]
          Operation Smile is a private, volunteer medical services organization
          providing free reconstructive surgery and related health care to children
          and young adults in developing countries and the U.S. Operation Smile
          provides education and training to physicians and other health care
          professionals and connects these professionals with the public and
          private sectors to offer services to improve the quality of life for children,
          families and communities that share in the Operation Smile experience.
          www.operationsmilechina.org

          ORBIS International [Medical/Healthcare]
          ORBIS is dedicated to the prevention of blindness, preservation of sight,
          training of health workers, transfer of health skills and the creation of
          a world where quality eye care, education and treatment are available
          to every human being. Since 1982, ORBIS has conducted 115 training
          programs in China, which have improved the skills of approximately
          10,000 eye doctors and 6,300 nurses throughout the country.
          www.orbis.org.cn

          Project HOPE People to People Health Foundation [Healthcare]
          Project HOPE People to People Health Foundation is a non-profit
          international health education foundation based in the U.S. and founded




    36 A GUIDE TO CSR IN CHINA
                                                           CSR Resources            4

in 1958. Project HOPE focuses on bringing health opportunities to
people everywhere by providing long-term sustainable solutions to a
variety of health problems. HOPE focuses on advancing health training
and education; providing better health care for children, women, and
communities; offering humanitarian relief; improving health services and
facilities; and stimulating dialogue on U.S. and international health policy.
www.projecthope.org

Save the Children [Child education and health; Child protection,
care and welfare; HIV/AIDS; Emergency relief]
Established in 1919, Save the Children is the world’s leading child-
focused organization, with operational programs in over 120 countries.
Its mission is to fight for children’s rights and deliver immediate and
lasting improvements to children’s lives worldwide. With a permanent
presence in mainland China since 1988, Save the Children now works
in over 20 provinces and municipalities, with program work focused on
four main areas: education and health; child protection, care and welfare;
HIV/AIDS; and emergency relief.
www.savethechildren.org.cn

Shanghai Angel Charity Foundation [Healthcare/Education]
Shanghai Angel Charity Foundation (SACF) is a non-profit charitable
organization approved by the Shanghai Administration Bureau of
Non-Government Organizations and the Shanghai Municipal Health
Bureau. Its goal is to promote health and well-being among China’s most
impoverished populations and to provide assistance to those in need.
With a benevolent heart and generous support, SACF brings hope to
people in need - “For their health, for the future.”
www.sacf.org.cn/en

Shanghai Boai Cerebral Palsy Children’s Rehabilitation Centre
[Medical/Cerebral palsy children]
The Shanghai Boai Children’s Rehabilitation Center was founded in
1996 and is the first private, non-profit organization providing both
physical rehabilitation and education for children with cerebral palsy in




                                                       A GUIDE TO CSR IN CHINA 37
4      CSR Resources



          Shanghai. With 11 years of experience and ongoing cooperation with
          official organizations, the Center has diversified in its services to provide
          rehabilitation and education for children with autism and learning
          difficulties.
          www.boaikids.com

          Shanghai Charity Foundation [Varied/General Charity]
          Founded in 1994, the Shanghai Charity Foundation (SCF) is a non-
          profit organization whose primary purpose is to raise funds, organize
          charitable activities and promote philanthropy. SCF’s motto is “Helping
          the old, supporting the young, sponsoring education and aiding the
          underprivileged.” The SCF regularly helps over 130,000 needy people and
          organizes over 70 ongoing charitable programs and a countless number
          of one-time charitable projects every year.
          www.scg.org.cn

          Shanghai Discovery Children’s Museum [Education/Children]
          Shanghai Discovery Children’s Museum is a non-profit organization
          whose mission is to enrich children’s lives by providing an exciting
          learning environment with hands-on exhibits and interactive educational
          programs. As a supplement to formal education, the museum is popular
          with both parents and children thanks to its unique method of making
          learning fun.

          Shanghai Soong Ching Ling Foundation [Healthcare/Varied]
          Shanghai Soong Ching Ling Foundation, affiliated with the China Welfare
          Institute, focuses on maternal and child healthcare. Its projects include
          building maternity clinics in impoverished areas and creating links
          between Chinese schools and those in other countries. The Foundation
          aims to improve the lives of all Chinese people.
          www.ssclf.com

          Shanghai Sunrise [Education/Children]
          Shanghai Sunrise provides student sponsorships and university
          scholarships to Shanghai’s underprivileged students and libraries to




    38 A GUIDE TO CSR IN CHINA
                                                           CSR Resources            4

deprived schools. A non-profit, all-volunteer program, Shanghai Sunrise
operates under the auspices of the Shanghai Charity Foundation, but is
managed entirely by volunteers. The organization has provided annual
academic scholarships to more than 1,300 students, donated 75,000
books and stocked 140 libraries.
www.shanghaisunrise.com

Shanghai Zoological Park [Education]
Shanghai Zoological Park, formerly known as Western Suburb Park,
opened to the public on May 25, 1954 to celebrate the 5th anniversary
of the city’s liberation. It covers an area of 70 hectares and exhibits 419
species and over 7,800 specimens.
www.shanghaizoo.cn

Sunrise Library [Education/Children]
Sunrise Library is an entirely voluntary, non-profit organization
registered in Shanghai. It has established village libraries in poverty-
stricken areas (principally in the “AIDS villages” of Henan Province), and
provided scholarships to impoverished students, from primary school to
university level.

The Smile Train [Medical/Healthcare]
The Smile Train is an international charity dedicated to helping children
suffering from cleft lip and palate. Through free training and education,
The Smile Train empowers local doctors in developing countries to help
the children of their own communities. The Smile Train established a
Chinese Medical Advisory Committee to monitor the safety and quality
of all Smile Train sponsored surgeries in their 155 partner hospitals
throughout China.
www.smiletrain.org

The Wheelchair Foundation [Disabled]
The Wheelchair Foundation is a non-profit organization leading an
international effort to deliver a wheelchair to every child, teenager and
adult in the world that needs one but cannot afford it. Over 100 people




                                                       A GUIDE TO CSR IN CHINA 39
4      CSR Resources



          are deprived of mobility by war, disease, accident, natural disaster or
          advanced age. The Wheelchair Foundation believes that these people
          deserve the independence and dignity that come with owning a
          wheelchair, regardless of nationality, gender and age.
          www.wheelchairfoundation.org

          Wildlife Conservation Society [Sustainable Development]
          The Wildlife Conservation Society, founded in 1895 as the York
          Zoological Society, currently oversees more than 500 conservation
          projects in over 60 countries in Asia, Africa and the Americas. The
          Wildlife Conservation Society preserves wildlife and open spaces through
          research, conservation, education and managing the world’s largest
          system of urban wildlife parks.
          www.wcs.org

          World Monuments Fund, Inc.
          The World Monuments Fund (WMF) is the foremost private
          international organization dedicated to safeguarding the world’s
          endangered cultural heritage through conservation and preservation
          of historically significant works of art and architecture. WMF has been
          active in China since 1996, raising awareness and financial support
          for the protection and restoration of more than 20 internationally
          recognized cultural heritage sites.
          www.wmf.org

          World Vision China [Varied]
          World Vision China (WV) is committed to improving the future of
          poverty stricken children and families through child-focused area
          development programs, public health initiatives, tuberculosis and HIV/
          AIDS prevention programs, disaster relief efforts, micro-enterprise
          development, migrant worker programs, and programs for orphans and
          children with special needs. WV has helped 100 million people in 99
          countries.
          www.worldvision.org




    40 A GUIDE TO CSR IN CHINA
                                                        CSR Resources            4

World Wide Fund for Nature [Sustainable Development]
World Wide Fund for Nature (WWF) is one of the world’s largest
conservation organizations. Its mission is to stop the degradation of the
planet’s natural environment and build a future in which humans live
in harmony with nature. WWF aims to conserve the world’s biological
diversity, ensure the sustainable use of natural resources and reduce
pollution and wasteful consumption.
www.wwfchina.org/english




                                                    A GUIDE TO CSR IN CHINA 41
4      CSR Resources



          Additional CSR Resources

          ASrIA
          A not-for-profit, membership association dedicated to promoting
          corporate responsibility and sustainable investment practices in the Asia
          Pacific region.
          www.asria.org

          Business for Social Responsibility
          A leading global resource for the business community and leaders around
          the world, BSR equips its member companies with the expertise to design
          and implement successful, socially responsible business policies, practices
          and processes.
          www.bsr.org

          China Crossroads
          A forum for CSR and civil society professionals to discuss issues,
          programs, trends, companies and people defining CSR in China.
          www.china-crossroads.com

          China CSR
          Online and print magazine for CSR programs in China.
          www.chinacsr.com

          China CSR Map
          Chinese language guide to CSR practices in China.
          www.chinacsrmap.org

          China Dialogue
          A bilingual website devoted to environmental issues in China.
          www.chinadialogue.net




    42 A GUIDE TO CSR IN CHINA
                                                       CSR Resources             4

CSR Asia
A leading provider of information, training, research and consultancy
services on sustainable business practices in Asia.
www.csr-asia.com

CSRchina.net
A platform for CSR articles, reports, commentaries, news and events.
www.csrchina.net

ClimateBiz
Business resource for climate management.
www.climatebiz.com

Climate Crisis
Action plans from the book An Inconvenient Truth by Al Gore.
www.climatecrisis.net/takeaction

Corporate Social Responsibility in Business & Investment
Chinese language guide to CSR reporting in China.
www.syntao.com

Corporate Social Responsibility in China
Chinese language guide to CSR practices in China.
www.csr-china.org

Ethical Corporation
Independent media firm which focuses debate and discussion on
responsible business.
www.ethicalcorp.com

Global Business Coalition
An alliance of over 200 international companies dedicated to combating
HIV/AIDS, tuberculosis and malaria through the business sector’s skills
and expertise.
www.gbcimpact.org




                                                    A GUIDE TO CSR IN CHINA 43
4      CSR Resources


          Global Links Intiative
          A non-profit organization which aims to support positive and creative
          action on social inclusion and citizen empowerment worldwide.
          www.glinet.org

          Global Reporting Initiative
          A network aiming to improve reporting on sustainability issues.
          www.globalreporting.org

          Greenhouse Gas Protocol
          GHG Protocol is the most widely used international accounting tool for
          government and business leaders to understand and manage greenhouse
          gas emissions.
          www.ghgprotocol.org

          ResponsibleChina.com
          A blog of the latest CSR news, reports, trends and events.
          www.responsiblechina.com

          Small Business Notes
          Guide to employee health and safety.
          www.smallbusinessnotes.com/operating/hr/safety.html

          SourceAsia
          Provides information and business advice on corporate responsibility
          issues which affect business opportunities in China and Asia.
          www.source-asia.net

          Volunteer for Good
          Guide to developing a corporate volunteer program.
          www.volunteerforgood.org

          Worldwatch Institute
          Independent research organization praised for its accessible, fact-based
          analysis of critical global issues.
          www.worldwatch.org




    44 A GUIDE TO CSR IN CHINA
                                                            CSR Resources                4

NGO Listings


AFS Intercultural Programs               Care for Children
AFS 国际文化交流项目                             关爱儿童
245 Jiangning Road, Shanghai 200041      10/F, 1266 Nanjing Road West,
江宁路 245 号 , 上海邮编 200041                  Shanghai 200040
T: 021-6361-1708      F: 021-5306-0008   南京西路 1266 号恒隆广场 10 楼,
www.afs.org                              上海邮编 200040
                                         T: 021-6288-1710      F: 021-628-81760
                                         www.careforchildren.com
AIESEC Mainland China
AIESEC 中国大陆区总部
Rm. 802B, Huaqing Business Center,       Center for International Health
Haidian District, Beijing 100086         International Programs, Jiao Tong University,
海淀区华清商务会馆 802B,                          Shanghai
北京邮编 10086                               上海交通大学
T: 010-8286-6532                         T: 021-6318-5317


American Cancer Society                  CereCare Wellness Center for
美国癌症协会                                   Children
Rm. 806, Xin Zhou Business Building,     上海徐汇区致康儿童康健园
58 Fucheng Road, Haidian District,       25 Changqiao, 8th Village, Shanghai 200231
Beijing 100036                           罗秀路长桥八村 25 号,上海邮编 200231
海淀区阜成路 58 号新洲商务大厦 806 室,                 T: 021-5439-4328       F: 021-340-81119
北京邮编 100036                              www.cerecare.net
T: 010-8815-1055
www.cancer.org
                                         Children's Medical Foundation
                                         儿童医健基金会
Asia Society                             78/F, The Center, 99 Queens Road Central,
亚洲协会                                     HongKong
4/F, 5 Zhongshan Dong Yi Road,           中环皇后大道中 99 号中环中心 78 楼,香港
Shanghai 200002                          T: 852-2877-4118       F: 852-2525-0511
中山东一路 5 号 4 楼,上海邮编 200002                www.cmf.org.hk
T: 021-6323-9299     F: 021-6329-2236
www.asiasociety.org




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      Committee of 100 / Cultural Institute        Heart to Heart International
      美中文化协会                                       心连心国际组织
      Ste. 33C, Lane 672, Changle Road, Shanghai   Unit B-3-7, Hongtong Yuan, 8 XieYang Road,
      长乐路 672 弄 33C,上海邮编 200040                    Chengdu, Sichuan 610000
      T: 021-5404-5208      F: 021-5404-2028       成都市斜阳路 8 号宏通苑 B-3-7,
      www.committee100.org                         四川邮编 610000
                                                   T: 028-8737-2753      F: 028-8737-2931
                                                   www.hearttoheart.org
      Council of Shanghai ZiQiang
      Social Service
      上海自强社工服务社                                    HuaQiao Foundation
      No.1, 619 Jianguo Road, Shanghai 200031      华侨基金会
      建国西路 619 弄 1 号,上海邮编 200031                   Lane 6, 1279 Zhongshan Road West,
      T: 021-6431-9909      F: 021-6474-7988       Shanghai 200051
      www.cszqss.org                               中山西路 1279 弄 6 号,上海邮编 200051
                                                   T: 021-6208-5533     F: 021-3209-1534
                                                   www.huaqiaofoundation.org
      GLI
      环球协力社
      Rm. 104, Building C, Rome Garden 8,          Humana People to People
      Ronghua Road East, Shanghai 200031           互满爱人与人
      古北新区荣华东道 8 弄罗马花园 C 栋 104 室,                  199 Chuanjin Road, Kunming, Yunnan
      上海邮编 200031                                  Province 650051
      T: 021-6278-5846       F: 021-6278-5846      昆明市穿金路 199 号,云南邮编 650051
      www.glinet.org                               T: 087-1512-4716     F: 087-1512-5364
                                                   www.humana.org

      Half the Sky Foundation
      半边天基金会                                       International Consortium for CURE
      Unit 4-2-142, Jianguomenwai Diplomatic       of Childhood Cancer in China
      Compound, Chaoyang District, Beijing         PO Box 6957, Columbus OH 43205, U.S.
      朝阳区外交公寓 4-2-142,北京邮编 100600                  T: 001 16147220470
      T: 010-8532-3043      F: 010-8532-1920       www.curereach.org
      www.halfthesky.org

                                                   Jane Goodall Institute Shanghai
      Hands on Shanghai                            (Roots and Shoots)
      牵手上海                                         上海根与芽青少年活动中心
      Ste. 505, 934 Nanjing Road West,             15/F, Ocean Towers, 550 Yan an Road East,
      Shanghai 200041                              Shanghai 200001
      南京西路 934 号 505 室,上海邮编 200041                 延安东路 550 号海洋大厦 15 楼,
      T: 021-6226-4565       F: 021-6414-6606      上海邮编 200001
      www.handsonshanghai.com                      T: 021-6352 3580      F: 021-5306-0008
                                                   www.jgi-shanghai.org




    46 A GUIDE TO CSR IN CHINA
                                                              CSR Resources             4

Junior Achievement China                     NPO Development Center
国际青年成就(中国)                                   映绿公益事业发展中心
21/F, Tower 2, Plaza 66, 1366 Nanjing Road   Rm. 104, 108 Shangcheng Road,
West, Shanghai 200040                        Shanghai 200120
南京西路 1366 号恒隆广场 2 号楼 21 层,                   商城路 108 号 1 座 104 室,上海邮编 200120
上海邮编 200040                                  T: 021-5117-5756     F: 021-5117-5767
T: 021-2208-8817        F: 021-6288-7263     www.npodevelopment.org
www.jachina.org

                                             Operation Smile
Lifeline Shanghai                            中国微笑行动
Ste. 303B, Shanghai Centre, 1376 Nanjing     Unit 1-14-J, Guodu Development Tower,
Road West, Shanghai 200040                   182 Zhaohui Road, Hangzhou, Zhejiang
南京西路 1376 号上海商城 303B,                        Province 310014
上海邮编 200040                                  杭州市朝晖路 182 号国都发展大厦 1-14-J 座,
T: 021-6279-7943      F: 021-6280-6043       浙江邮编 310014
www.lifelineshanghai.com                     T: 0571-8580-8687      F: 0571-8580-8770
                                             www.operationsmilechina.org

Mercy Corps
国际美慈组织                                       ORBIS International
Rm. 12B, Building 3, 48 Beisan Huan Road     国际奥比斯
West, Haidian District, Beijing 100086       Rm. 4116, Nanzheng Dasha, 580 Nanjing
海淀区北三环西路 48 号 , 3 号楼 12B,                    Road West, Shanghai 200040
北京邮编 100086                                  南京西路 580 号南证大厦 4116 室,
T: 010-5162-6327        F: 010-5162-6321     上海邮编 200040
www.mercycorps.org                           T: 021- 525-41250
                                             www.orbis.org.cn

Neuro Muscular Diseases
Association of China                         Project Hope
MDA 中国                                       美国世界健康基金会
2795 Yanggao Road, Pudong,                   Rm.260,GaoDe Building, No 11,
Shanghai 200135                              BeiSanHuanXi Road, HaiDian District,
浦东新区杨高中路 2795 号希爱楼 4 楼,                      BeiJing 100088
上海邮编 200135                                  海淀区北三环西路 11 号高德写字楼 260 室,
T: 021-5187-9851-834                         北京邮编 100088
www.mdachina.org                             T: 010-8209-0925
                                             www.projecthope.org




                                                         A GUIDE TO CSR IN CHINA 47
4      CSR Resources



      Save the Children                             Shanghai Green Oasis Wildlife
      救助儿童会                                         Conservation Center
      6/F, B&Q Pudong Office Tower, 393 Yinxiao      绿洲生态保护交流中心
      Road, Pudong, Shanghai 201204                 Rm. C416, Library, 3663 North Zhongshan
      浦东新区银霄路 393 号百居商务大楼 6 楼,                      Road, Shanghai 200062
      上海邮编 201204                                   中山北路 3663 号图书馆 C416 室,
      T: 021-5059-1180    F: 021-5059-1180          上海邮编 200062
      www.savethechildren.org.cn/en                 T: 021-6223-2361       F: 021-6286-1965
                                                    www.greensocc.org

      Shanghai Angel Charity Foundation
      上海市安济医疗救助基金会                                  Shanghai LeQun Social Work Service
      Ste. 1416, Pudong Post Building, 2899 Zhang   上海乐群社工服务社
      Yang Road, Shanghai 200135                    Rm.1810, Jinqiao Road, Pudong,
      张杨路 2899 号浦东邮政大厦 1416 室,                      Shanghai 201206
      上海邮编 200135                                   浦东新区金桥路 1399 号 1810 室,
      T: 021-5169-1686      F: 021-503-48091        上海邮编 201206
      www.sacf.org.cn                               T: 021-5899-8362
                                                    www.lequn.org

      Shanghai Baoi Cerebral Palsy
      Children s Rehabilitation Center              Shanghai QingCongQuan Autism
      上海徐汇区博爱儿童康建园                                  Training Center
      20 Xiaomuu Qiao Road, Alley 101,              上海市青聪泉儿童智能开发中心
      Shanghai 200032                               Rm. 3A, No. 57, Lane 800, West Zhong Shan
      徐汇区小木桥路 101 弄 20 号,                           Road, Shanghai
      上海邮编 200032                                   上海市山西路 800 弄 57 号紫红大厦 3A 座
      T: 021-6416-5239    F: 021-6443-8868          T: 021-6234-8556
      www.boaikids.com                              www.qingcongquan.org.cn


      Shanghai Discovery Children s                 Shanghai RuanYiSan Heritage
      Museum                                        Foundation
      上海互动儿童探索馆                                     阮仪三遗产保护基金会
      61 Songyuan Road, Changning District,         Rm. 1403, Tongji Science and Technology
      Shanghai 200336                               Building, Guokang Road, Shanghai 200092
      长宁区宋园路 61 号 , 上海邮编 200336                     国康路 46 号同济科技大厦 1403,
      T: 021-6278 3130     F: 021-6278-3127         上海邮编 200092
                                                    T: 021-6598-9325       F: 021-6598-9325
                                                    www.ryshf.org




    48 A GUIDE TO CSR IN CHINA
                                                               CSR Resources              4

Shanghai Sincerity Children’s                Soho-Ku
Convalescent Kindergarten                    Rm. 102, No. 7, Lane 186, Jiangsu Road,
上海星雨儿童康健园                                    Shanghai 200050
Lane 483, 35 Shangzhong Road,                上海市江苏路 186 弄 7 号 102 座
Shanghai 200231                              T: 021-6251-0313
徐汇区上中路 483 弄 35 号,                           www.soho-ku.com
上海邮编 200231
T: 021-645- 7513     F: 021-6455-7513
www.shanghaiautism.com
                                             Special Olympics East Asia
                                             特奥会东亚区
                                             Rm. 901, Dongfang Square, 1 East Changan
Shanghai Soong Ching Ling                    Avenue, Dongcheng District, Beijing 100738
Foundation                                   东城区东长安街 1 号东方广场经贸城东三
上海市宋庆龄基金会                                    办公楼九层 901 室,北京邮编 100738
300 Wuyuan Road, Shanghai 200031             T: 010-8518-8500    F: 010-8518-8497
五原路 300 号 , 上海邮编 200031                      www.specialolympicseastasia.org
T: 021-6471-1073    F: 021-6471-0337
www.ssclf.com
                                             Students in Free Enterprise
                                             塞扶亚洲区项目
Shanghai Sunrise                             Rm. 720, 2006 Zhongshan Road West,
初升的太阳                                        Shanghai 200235
18/F, Ciro s Plaza, 388 Nanjing Lu West,     中山西路 2006 号 720 室,上海邮编 200235
Shanghai 200003                              T: 021-6481-3669    F: 021-6481-3669
南京西路 388 号仙乐斯广场 18 楼 ,                       www.sife.org
上海邮编 200003
T: 136-8161-7871        F: 021-5375-6000
                                             Sunrise Library
www.shanghaisunrise.com
                                             上海启明书社
                                             Ste. 1509, Tomson Commercial Building,
Shanghai Zoological Society                  710 Dongfang Road Shanghai 200122
上海动物园                                        浦东东方路 710 号汤臣金融大厦 1509 室,
Rm. 2381, Hongqiao District, Changning       上海邮编 200122
District, Shanghai 200335                    T: 021-6876-9949-103 F: 021-6875-4048
长宁区虹桥路 2381 号,上海邮编 200335
T: 021-626-81423       F: 021-6269-7005
                                             Unicef
www.shanghaizoo.cn
                                             联合国儿童基金会
                                             12 Sanlitun Road, Beijing 100600
The Smile Train                              三里屯路 12 号,北京邮编 100600
美国微笑列车基金会(中国)                                T: 010-6532-3131       F: 010-6532-3107
Ste. 2307, SOHO New Town Office Building D,   www.unicef.org/china
Chaoyang District, Beijing 100022
朝阳区现代城 D 座 2307 室,北京邮编 100022
T: 010-858-03030        F: 010-8580-3131
www.smiletrain.org



                                                           A GUIDE TO CSR IN CHINA 49
4      CSR Resources



      The Wheelchair Foundation                    YMCA
      世界轮椅基金会                                      上海基督教青年会
      Ste. 4208, The Center, 989 Changle Rd,       123 Xizang Road South, Shanghai 200011
      Shanghai 200031                              西藏南路 123 号,上海邮编 200011
      长乐路 989 号世纪商贸广场 4208 室,                      T: 021-6373-2367     F: 021-6373-2367
      上海 200031                                    www.shymca.org.cn
      T: 021-5407-6222       F: 021-5407-5835
      www.wheelchairfoundation.org
                                                   (NGO Listings as of October 2008)

      Wildlife Conservation Society
      国际野生生物保护学会
      C/O East China Normal University, 3663
      North Zhangshan Road, Shanghai 200062
      中山北路 3663 号华东师范大学,
      上海邮编 200062
      T: 021-6223-2361     F: 021-6286-1965
      www.wcs.org


      World Wide Fund for Nature (WWF)
      世界自然基金会
      18/F, Regus Business Centre, Bund Center,
      222 Yanan Road East, Shanghai 200002
      黄浦区延安东路 222 号外滩中心 18 楼,
      上海邮编 200002
      T: 021-6132-3871      F: 021- 6335-1336
      www.wwf.org/english


      World Monuments Fund
      98 Madison Avenue, New York,
      NY 10016, U.S.
      T: 001 6464249593


      World Vision China
      世界宣明会
      Rm. 507, Gaolan Tower, 32 Liangmaqiao
      Road, Chaoyang Wu District, Beijing 100016
      朝阳区亮马桥路 32 号高斓大厦 507 室,
      北京邮编 100016
      T: 010-6467-2081     F: 010-6467-2321
      www.worldvision.org




    50 A GUIDE TO CSR IN CHINA
   Suite 568, Shanghai Centre
    1376 Nanjing West Road,
     Shanghai 200040 China
      tel: (86-21) 6279-7119
     fax: (86-21) 6279-7643
   www.amcham-shanghai.org




www.amcham-shanghai.org

								
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