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					InnovatIve
experIentIal
DesIgn
Diffusion redefines the world’s expectations of hospitality F&B
studios. Combining the evocative, layered and ingenious style of AvroKO
with the visionary talent and global reach of HBA, Diffusion distills
the best traits of both houses. Supported by offices in Southeast Asia
and the USA, we make trend-setting, concept-driven design accessible in
traditional and emerging luxury markets.
                                                                               Opposite page: Park Avenue
                                                                               (NYC); Following pages:
                                                                               Omido (NYC), Company
                                                                               (Las Vegas), Bourbon Steak
                                                                               (Scottsdale).




avroKo Is an
awarD-wInnIng,
multI-DIscIplInary
DesIgn anD
concept fIrm baseD
In new yorK cIty.
The four partners – William Harris,                  propelled projects include The Transport Series,
Greg Bradshaw, Kristina O’Neal and Adam              AvroKO’s first furniture collection; smart.space,
Farmerie – each bring a unique vision to their       their first residential concept; The Monday
multi-faceted design mission, and have created       Room, a private wine lounge; Best Ugly, their
everything from restaurants and hotels to            first book/manifesto, published by Harper Collins;
furniture, food, books, and even fashion. The firm   a limited edition collection for womenswear
has worked with some of the most prominent           brand Mona + Holly; and Double Crown and
names in the restaurant and hospitality industries   Madam Geneva, the firm’s second restaurant
and in addition has launched its own “self-pro-      and adjacent bar. AvroKO is currently at work on
pelled projects,” the first of which was PUBLIC,     architecture and design projects worldwide.
a restaurant wholly conceived, designed, owned
and operated by the company. Subsequent self-
                                                                               Opposite page: Bar Azul,
                                                                               Four Seasons Hotel
                                                                               (Macao); Following page:
                                                                               Gilt Champagne Bar (London)




Hba creates
InspIreD, branD-
DefInIng DesIgn
experIences tHat
evoKe a DIstInct
sense of place.
HBA’s portfolio spans more than 80 countries        Principal Connie Puar sees significance in the
and encompasses the planet’s finest name-           variety of the company’s project designs.
plates. Each space is a fusion of tradition and     “Our properties make wildly different design
innovation, craft and the cutting edge. From 13     statements. Taken together, they give a sense
studios worldwide, HBA designers blend incom-       of the unique ability HBA has to bring innova-
parable industry experience with a passion for      tion to any project, anywhere.” Principal Ian Carr
artistic exploration and a philosophical approach   continues, “We draw on the talents of literally
to each project as a discovery opportunity. By      hundreds of gifted designers to develop brand-
expanding the aesthetic envelope, the firm          defining interiors.”
develops strong, inspired identities that set new
standards for luxury and comfort.
                                                                        PUBLIC                                                                         RITZ-CARLTON
                                                                        NYC                                                                            Beijing, 2010

                                                                        MICHELIN STAR                                                                 WINNER -
                                                                                                                                                      INTERIOR DESIGN
                                                                        BEST RESTAURANT DESIGN                                                        International Property Awards in
                                                                        BEST RESTAURANT GRAPHICS                                                      association with Bloomberg Television
                                                                        James Beard Foundation

                                                                                                                                                      SHANGRI-LA CHINA
                                                                        ODEA                                                                          WORLD SUMMIT WING
                                                                        NYC                                                                           Beijing, 2010
                             SOCIAL HOUSE
                             Las Vegas                                  WINNER, BEST NIGHTCLUB,
               RN74                                                     BAR, OR LOUNGE                                                                                                WALDORF ASTORIA
         Seattle, 2010       WINNER, FINE DINING                        Hospitality Design Award   QASR AL SARAB                                                                      Shanghai, 2010
                                                                                                   UAE
                             RESTAURANT                                                                                                                                               FAIRMONT PEACE HOTEL
                             WINNER, BEST IN SHOW                       ZENGO                      BEST OVERALL SPA DESIGN                                                            Shanghai, 2010
                             Hospitality Design Award                   NYC, 2010
                                                                                                   BEST LUXURY PUBLIC
                                                                                                   SPACE DESIGN                                                                                        SHANGRI-LA SIGNATURE
                                                                                                                                                                                                       RESTAURANT & BAR
                                                                                                   Hospitality Design Awards for                                                                       Shanghai, 2010
                                                                                                   Creative Achievement

                                                                        PLEIN SUD
           ZENGO                                                        NYC, 2010
  Santa Monica, 2010
                                                                        HURRICANE CLUB                                                                BEDROCK
     LA SANDIA           BOURBON STEAK                                  NYC, 2010                                                                     Singapore, 2010
  Santa Monica, 2010     Scottsdale
                                                                        BEAUTY & ESSEX                                             RITZ-CARLTON       BEST NEW
                                                                                                                                   Dubai, 2010
                         FINALIST, FINE                                 NYC, 2010                                                                     RESTAURANT                                       BLOOM RESTAURANT
                         DINING                                                                                                                       Singapore Tatler                                 Hong Kong, 2010
                         RESTAURANT                     ST REGIS                                                                                                                                       LILY LOUNGE
                         Hopitality Design Award        Atlanta, 2010                                                                                                                                  Hong Kong, 2010

                                                        RUNNER-UP LUXURY                                                                                                                               BLIND PIG CIGAR LOUNGE
                                                                                                                                                                                                       Hong Kong, 2010
                                                        PUBLIC SPACE DESIGN
                                                        2010 Hospitality Design Awards
                                                        for Creative Achievement                                                        MARINA BAY SANDS
                                                                                                                                                 Singapore, 2010                          JW MARIOTT
                                                                                                                                                                                          Shenzhen

                                                                                                                                                                                          ENCORE AT WYNN
                                                                                                               FOUR SEASONS                                                               Macau
                                                                                                               Seychelles
                                                                                                                                                                                          FOUR SEASONS
                                                                                                               BEST OF SHOW                                                               Guangzhou, 2010


avroKo                                                                                                         BEST OVERALL RESORT
                                                                                                               DESIGN


& Hba:
                                                                                                               BEST LUXURY GUESTROOM/
                                                                                                               SUITE DESIGN
                                                                                                               Hospitality Design Awards for



awarDs &
                                                                                                               Creative Achievement




openIngs                                                                                                                                                                                                      avroKo          Hba
Passionate and focused on making restaurant design a holistic experience
and dining a signature brand event, we offer a blend of skills and abilities
without parallel. AvroKO is the only design firm in the world to own and
operate a Michelin-starred restaurant, while HBA sets an uncompromising
standard for elegance and sophistication in every functional category of
hospitality design.


togetHer as Diffusion,
we DelIver uncommon
InsIgHt Into tHe Interplay
of form, functIon anD fooD.




For development or corporate information on DIFFUSION, AvroKO, and HBA,
please contact:
Diffusion – asia@dffsn.com | HBA – ian@hba.com | AvroKo – asia@avroko.com

				
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posted:5/1/2012
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