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A Mixed Methods Approach to Technology Acceptance Research

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The aim of this paper is to discuss the significance and potential of a mixed methods approach in technology acceptance research. After critically reviewing the dominance of the quantitative survey method in TAM-based research, this paper reports a mixed methods study of user acceptance of emergency alert technology in order to illustrate the benefits of combining qualitative and quantitative techniques in a single study. The main conclusion is that a mixed methods approach provides opportunities to move beyond the vague conceptualizations of "usefulness" and "ease of use" and to advance our understanding of user acceptance of technology in context. [PUBLICATION ABSTRACT]

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									                                                                                                                                               Research Article

                                                  A Mixed Methods Approach to Technology
Journal of the Association for Information




                                                  Acceptance Research
                                                      Philip Fei Wu
                                                      University of Surrey
                                                      f.w
								
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