Retail Clothing Display Retail Clothing

Document Sample
Retail Clothing Display Retail Clothing Powered By Docstoc
					Retail Clothing Display
Creating a successful retail, clothing environment is extremely dependent on the display design. A
boring store is sure to land flat on its face in today's exciting clothing world, and a variety of
presentations, several fixture types, and multiple levels can make a huge difference. The right design
should bombard the customer with several garments at different levels and in different textures but
should allow easy traffic flow and not seem too congested. Retailers should not expect the modern
customer to spend hours sifting through clothes racks. Instead, through the use of quality store
fixtures, a larger number of garments and styles should be presented through multi-level and textured
displays.
Clothing displays can be divided into to major categories, those on the floor and those on the walls.
The sales floor is utilized for two major things, accommodating customer traffic, and displaying
clothes. Through a combination of two arm and four arm racks (which come in slanted or straight
forms), round racks, combination racks, and display tables. The standard arm racks are the most
common and effective floor fixtures in clothing stores. Though round racks are great for clearance
items, arm racks carry a number of garments while showcasing the outermost two or four articles.
Instead of the shoulder of the garment being the most visible side, the front of the outermost
garments are in full view. A variety of display tables work great for folded clothing. Some people might
not understand why some clothes should be folded and others hung, but regardless of clothing care,
displaying both will bring more texture to the sales floor. Combination racks are designed for this very
reason, having both arm and table display capabilities. These single fixtures give the textured appeal
of both folded and hung clothes.
The most optimal space for clothing display in a store is the walls. Keeping the floor as uncluttered as
possible will help customers to move about with ease, and by moving a majority of the merchandise
to the walls, a large amount of inventory can still be presented without overburdening the floor.
Slatwalls and gridwalls are the most popular of wall displays, and they provide excellent and versatile
display options. With an enormous variety of accessories like clothing hooks, tables, arm racks, and a
many specific designs, slatwalls and gridwalls make presenting any garment or accessory simple.
After the walls have been lined with slatwalls or gridwalls, clothing can be displayed in virtually any
design format that fits the store best.
As a finishing touch to any clothing store, the addition of mannequins and graphics will enhance any
space dramatically. There are countless mannequins in various forms that help the clothing come to
life. Customers enjoy seeing how the garments are designed to fit and how different outfits look
together. There are full body mannequins, both male and female, as well as mannequin forms that
work great for display tables. Large graphics can serve the same purpose depicting actual models
wearing the clothes, but they are not limited to this. Pictures on the walls can also provide
atmosphere such as outdoor scenes in a store like Eddiebauer or club scenes in a store like Wet
Seal. The clothing should set most of the mood, but a little help from mannequins and graphics can
go a long way.
These fixtures and strategies help clothing stores to hold customer attention and accommodate
traffic, but the bottom line is that great clothes sell themselves. It is important to create store displays
that features the clothing and keeps customers focused on the clothes. Congestion, clutter, and
overstocked shelves and racks are only distractions that keep people from appreciating the
merchandise.

Nicest Store Displays

				
DOCUMENT INFO
Shared By:
Categories:
Stats:
views:8
posted:4/30/2012
language:English
pages:2
Description: boring store is sure to land flat on its face in today's exciting clothing world, and a variety of