Consumer Health Industry in Czech Republic

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					    Consumer Health in the Czech Republic

    As in other fmcg, consumer health was negatively influenced by the poor economic situation
    at the end of the review period. After the outbreak of the financial crisis, consumers started
    to be more careful with their money and reduced their expenses, especially on more
    expensive and non-essential products. Within consumer health this attitude was proved by
    the decrease in the growth rate in 2009 and by the drop in value sales in 2010. Although
    current value sales of consumer health grew again in 2011, the increase was moderate.
    Nevertheless, consumer health was not impacted by worsened economic situation as
    strongly as some other product areas due to the fact that consumer health products are
    considered essential.

    The Consumer Health in Czech Republic market research report includes:


   Analysis of key supply-side and demand trends
   Detailed segmentation of international and local products
   Historic volumes and values, company and brand market shares
   Five year forecasts of market trends and market growth
   Robust and transparent market research methodology, conducted in-country

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   Gain competitive intelligence about market leaders
   Track key industry trends, opportunities and threats
   Inform your marketing, brand, strategy and market development, sales and supply
    functions

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    republic.html

    Major points covered in Table of Contents of this report include:

    EXECUTIVE SUMMARY
    Consumer health hampered by worse economic situation
    Consumers economise in order to reduce their expenses
    Zentiva, followed by domestic company Walmark, leads sales in 2011
    Chemists/pharmacies remains most important distribution channel
    Consumer health is predicted to see satisfactory growth over the forecast period

    KEY TRENDS AND DEVELOPMENTS
    Ongoing poor economic situation negatively impacts sales of consumer health products
    All leading producers maintain their value shares in 2011
    Private label products remain limited
Chemists/pharmacies remains a key distribution channel
Lifestyle, growing interest in self-medication, prevention and rising health awareness are
main drivers of sales of consumer health

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services 2006-2011
Table 2 Life Expectancy at Birth 2006-2011

MARKET DATA

Table   3 Sales of Consumer Health by Category: Value 2006-2011
Table   4 Sales of Consumer Health by Category: % Value Growth 2006-2011
Table   5 Consumer Health Company Shares 2007-2011
Table   6 Consumer Health Brand Shares 2008-2011
Table   7 Penetration of Private Label by Category 2006-2011
Table   8 Sales of Consumer Health by Distribution Format: % Analysis 2006-2011
Table   9 Sales of Consumer Health by Category and Distribution Format: % Analysis 2011
Table   10 Forecast Sales of Consumer Health by Category: Value 2011-2016
Table   11 Forecast Sales of Consumer Health by Category: % Value Growth 2011-2016

APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventative medicine
Switches
Summary 1 OTC Switches 2009-2011

DEFINITIONS

SOURCES
Summary 2 Research Sources

Consumer Health in the Czech Republic - Company Profiles



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Report Details:
Published: April 2012
Price: US$2400
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Description: As in other fmcg, consumer health was negatively influenced by the poor economic situation at the end of the review period.