Research Foresights: The Use of Strategic Foresight Methods for Ideation and Portfolio Management

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Research Foresights
The Use of Strategic Foresight Methods for Ideation and Portfolio
Management
PepsiCo Advanced Research used a customized process that incorporated strategic foresight methods to influence the com-
pany’s strategic research agenda.

Ted Farrington, Keith Henson, and Christian Crews




OVERVIEW: Previous investigations of organizations adding breakthrough innovation capacity to already strong i
				
DOCUMENT INFO
Description: Previous investigations of organizations adding breakthrough innovation capacity to already strong incremental innovation engines have shown that it can be a challenge to see past the time horizon for incremental innovation in order to set robust objectives for longer-range research teams. This article reports on a program that employed a customized process that incorporated several strategic foresight methods commonly used by futurists to infl uence the strategic research agenda at PepsiCo. [PUBLICATION ABSTRACT]
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