1611 Puterbaugh St.
San Diego, CA 92103
A rewarding and challenging SEO, SEM, or Internet marketing opportunity
Old Dominion University/Norfolk, Virginia
BSBA/Finance and Marketing
Internet Marketing Consulting And Training April 2008 – Present
Regularly consult with SEO, branding, and internet marketing companies, web design firms,
large and small websites to facilitate the implementation of successful best practice SEO, SEM,
and Internet marketing strategies to achieve top rankings, drive traffic, and increase
Provide monthly SEO, Link Building, Social Media, and Search Engine Reputation
Management SERM packages and services for individual websites, SEO, web design, internet
marketing, and branding companies and their clients.
Conduct SEO consulting sessions with company owners, and employees.
Assist with setup, maintenance and marketing of client corporate blogs on various CMS
Create and manage SEM campaigns, sales and proposals.
Conduct reviews and provide website audit reports of current SEO and SEM campaigns.
Supervise and assign duties to team of junior SEO specialists
Increase sales, conversions,, and ROI by conducting landing page, A/B, and Multi-variate
Utilize various analytics programs and tools to monitor and track rankings, online strategies,
marketing initiatives, and campaign ROI.
Responsible for Social Media marketing, campaign strategies and practices including, but not
limited to, the creation and management of accounts on Digg, Twitter, Facebook,
StumbleUpon, and other popular social media sites.
Coordinate and supervise distribution and ranking of blog posts to 400+ Wordpress blogs and
client videos to 15+ video sites.
Sample clients include www.spill.com, www.miva.com www.mivamerchant.com
www.doozycards.com, www.myvu.com, www.therapistfinder.com, www.sycuan.com,
www.culturecatch.com, www.cloud9analytics.com, www.firstteam.com,
www.extremefitnessresults.com, www.namelab.com, www.actify.com, www.novastor.com,
www.unicornmedia.com, www.dial800.com, www.pdrestoration.com
www.cornerstoneondemand.com, www.geebo.com, www.ipexpert.com,
www.karatesupply.com, www.mmaauthentics.com, www.homeinstead.com
www.future-ink.com, www.chaosmap.com, www.thebrandingfarm.com, www.mbstrategic.com
1611 Puterbaugh St.
San Diego, CA 92103
SEO Department Manager/SEOhaus, Inc. June 2007- March 2008
Supervised and assigned duties to team of junior SEO specialists
Successfully achieved top organic rankings for highly competitive keywords, increased traffic
and revenue for client websites
Created and optimized titles, meta keywords, meta description tags, same site text links, alt
image attributes, and all related on and off page website components
Supervised and implemented keyword research, sitemap creation, internal and external text link
analysis, article submissions, directory submissions, social and viral campaigns, placement of
banner ads, paid text links, creation of affiliate programs, management and creation of paid
search campaigns, etc.
Lead regular training sessions focusing on use of SEO software and tools
Clients included: Paramount Pictures www.paramount.com Toyota www.toyota.com
McDonalds www.mcdonalds.com Justluxe www.justluxe.com Joico www.joico.com, Scan Café
www.scancafe.com CarMD www.carmd.com Birdgolf Schools www.birdgolf.com and many
more across a diverse spectrum of industries.
Participated regularly in SEO and website marketing forums
SEO Manager SanDiegoMortgageOnline.com February 2005-May 2007
Organically ranked site on page 1 for over 14 San Diego mortgage related keywords.
Dramatically increased loans and revenue by over $600,000 annually.
Wrote content for, implemented, and optimized all website pages
Created and optimized all titles, meta keywords, meta description and title tags, and all related
on and off page website components.
Freelance SEO, SEM, and PPC Manager/Various Websites February 2003-May 2007
Responsible for implementing all major SEO components as described above
Organically ranked websites on page 1 for competitive keywords.
Wrote SEO friendly articles and content for link building purposes
Managed successful email marketing campaigns, including the creation of effective ad copy
across multiple categories, scheduling campaigns, measuring and analyzing performance,
including but not limited to delivery rate, click rate, unsubscribe, bounces, etc.
Pay Per Click campaign management, including generating appropriate keyword lists, creating
and managing paid search campaigns, and bids across multiple PPC search engines, including
continual testing and analysis of keyword and ad copy effectiveness with the goal of increasing
Responsible for all on page and off page SEO duties, including sitemap creation, creation of
affiliate programs, management and creation of paid search campaigns, PPC campaign
implementation and management, etc.
1611 Puterbaugh St.
San Diego, CA 92103
On-page SEO Skills Summary:
Document Title, Meta Keywords, Meta Description, Body Text/Content Optimization, H1-
H6 Tags, Same Site Link Text, Outbound Link Text, Alt Image Attributes, HTML Comment
Tags, Site URL’s, Keyword Density Analysis, 301 and 302 Redirects, Duplicate Content
Resolution, SEO Copywriting, Canonicalization Issues, Video Optimization, ROI Design, On
page testing and tuning.
Off-page SEO, Research, and Marketing Skills Summary:
Keyword Research Including Wordtracker, Overture, Keyword Discovery, Keyword Position
Ranking and Reporting, Link Building, Link Popularity, External Anchor Text Analysis, Link
Analysis, Text Link Ad Placement, Banner Ad Placement, Affiliate Programs, Class C
Checking, Google Technologies including Page Rank, Sandbox, Sitemap, Website Analytics,
Directory submissions and reports, Writing Articles, Submissions, and Reports, Search Engine
Spider Analysis, Custom Top 10 Competitor Website Comparison Analysis, Identifying
Pay Per Click Skills Summary:
Experience writing effective ad copy across multiple categories, generating appropriate
keyword lists, creating and managing paid search campaigns and bid setting across multiple
PPC search engines including Google Adwords, Yahoo Search Marketing, Microsoft, Miva,
7Search, Goclick. Also continually tested and analyzed keyword and ad copy effectiveness to
increase CTR. Landing page creation and optimization. Research and discovery of hidden
niches and keywords by analyzing PPC competitors and determining exactly which adword
campaigns were profitable. Utilized PPC assurance software to measure, track, report and
process pay per click fraud refunds..
Email Marketing And Reporting Skills Summary:
Managed total email campaign process including: scheduling campaigns, managing landing
pages, measuring and analyzing performance including delivery rate, click rate, open rate,
conversion rate, unsubscribe, bounces, etc. Tested automated emails based on behaviors,
retention rates, effectiveness and promotions. Experience with Exact Target,Weber,
MailChimp and more.
Software + SEO Tools Skills Summary:
Internet Business Promoter Professional Edition (IBP), SEO Elite, Keyword Elite, Web CEO,
Weblink SEO, SEO Studio, SEO SpyGlass, SEO Powersuite, SEOMoz, Linktracker, Website
Auditor, SubmitEaze, Website Submitter, SubmitSuite, Rank Tracker, RSS Submitter, SEO
Linkvine, Wordze, TNX Link builder, Micro Niche Finder, Keyword Density Checker,
DupeFree Pro, The Best Spinner, Fastblogfinder, Social Submitter, Copyscape Premium, Copy
Sentry, Radian 6, Xenu Link Sleuth, Opentracker, Firebug, Arelis, Photoshop, Banner Design
Pro, Google Adwords editor, CMS, RSS, MRSS, XML Sitemap, Video Sitemaps, Google Web
Analytics, Google Webmaster Tools Console, Google Maps, HTML, XHTML, CSS, Perl/CGI
1611 Puterbaugh St.
San Diego, CA 92103
Experienced with numerous social sites and the creation of custom channels and profiles on social
bookmarking, social media, and micro blogging sites, Facebook, Twitter, and Foursquare. Additional
experience with viral marketing, video optimization and photo submissions. Responsible creation
and maintenance of large-budget StumbleUpon campaigns. Experienced with Social Submitter,
BlogVertise, PayPerPost, and Social Spark.
Experienced with goal setting, analytics configuration, setting up filters, AdWords
integration, setting up funnels, and reporting. Experienced with: Omniture, Site Catalyst, Google
Website Testing and Tuning/Conversion ROI:
Experienced in designing pages for increased conversions and ROI, A/B Split Testing, Multi-
Variate Testing, Page Testing and Tuning on Landing page, home, category, detail, forms, and
checkout pages. Experienced with Google Website Optimizer, Live Ball, and other various custom
testing and tuning engines.
Extensive experience with Wordpress blog setup, configuration and optimization including
permalinks, categories, duplicate content resolution, configuring widgets, advanced plugin
installation and setup, advanced hooks, forms, link cloaking, affiliate ad setup, monetization,
Amazon and Ebay store setup, and analytics integration.
Sample Client Page 1 Rankings
1800 Numbers Check Engine Light Christmas Cards
Auto Repair Corporate Branding Halloween Cards
Auto Repair Software Clarity Enhanced Diamonds Palm Springs CA Realtor
Car Repair GIA Certified Diamonds Palm Desert CA Realtor
Call Tracking European Handbags Malibu Real Estate
Call Recording Designer Clutches Malibu CA Real Estate
Cell phone Accessories Designer Loungewear Malibu Brokers
CCIE Training Best Company Names Palm Springs Mortgage
Automotive Software Business Naming Palm Desert Mortgage
Automotive Scanner Company Names San Diego Mortgage
Automotive Tools Birthday Cards San Diego Mortgage Broker
San Diego Rates MMA Shirts Rancho Santa Fe Real Estate
San Diego Lender MMA Shorts Palm Desert Real Estate
San Diego Home Loans Movie Reviews Indian Wells Real Estate
San Diego Loans American classifieds San Diego Insurance
Arizona Golf Schools Arizona classifieds San Diego Auto Insurance
Colorado Golf Schools Recycler classifieds San Diego Health Insurance
Minnesota Golf Schools Chicago Diabetic Foot Care San Diego Home Insurance
Nevada Golf Schools Chicago Foot Care San Diego Dog Grooming
Las Vegas Golf Schools San Diego Jobs San Diego Pet Grooming
Florida Golf Schools San Diego Part Time Jobs San Diego Pet Hotel
Golf Schools For Women Negative Scanning San Diego Mold Inspection
Best Golf Schools Photo Scanning San Diego Flood Restoration
New Zealand Tours Slide Scanning Los Angeles Wedding Makeup
Shampoo Slide Scanner New York Wedding Makeup
Hair Color Atlanta Music Festival Boston Wedding Makeup
Hair Salons AIX Recovery Phoenix Wedding Makeup
Hair Professional Linux Backup Philadelphia Office Cleaning
Hair Care Advice Linux Recovery Las Vegas Janitorial Services
Hairstyle Products Linux Backup Solutions Los Angeles Pet Grooming
Latest Hair Style System Backup Software Los Angeles Commercial Cleaning
Hair Color Products Sales Analytics Las Vegas Bail Bonds
Hilton Head Sales Pipeline Management San Diego Breast Surgery
Vacation Rentals Riverside County Real Estate San Diego Mobile Spa
iPod Accessories Los Angeles Real Estate Atlanta Mobile Spa
iPod Video Accessories Orange County Real Estate Miami Rug Cleaning
IRA Rollover Palm Springs Real Estate Portland Rug Cleaning
Luxury Shareholder Rights Attorney San Diego SEO
Luxury Electronics Qui Tam Lawyer San Diego Internet Marketing
Luxury Car Flu Shot Locator Los Angeles SEO
Luxury Car Rental Affordable Family Vacations Los Angeles Search Marketing
Luxury Charter Loan Modification San Diego Criminal Lawyer
Luxury Cruise Dramatic Eye Makeup San Diego Business Lawyer
Luxury Guide San Diego Web Design San Diego Construction
Luxury Home Hospital Web Design San Diego Guest Houses
Luxury Shopping Guide Dental Web Design San Diego Custom Homes
Luxury Yacht Blog Redesign
Luxury Yacht Charters Blog Designers
Email Marketing Campaign Raleigh CPR Classes
Cage Fighter Durham CPR Classes
MMA Gear San Diego Office Cleaning
MMA Fight Gear San Diego Custom Cabinets
MMA Apparel San Diego Personal Trainer
MMA Hats Del Mar Real Estate
References: Available Upon Request
Keywords: search engine marketing, ppc, pay per click, google, yahoo, search engine optimization,
seo, sem, search marketing, internet marketing, web analytics, web marketing, Omniture, internet
advertising, blogs, Wordpress, conversions, ROI, social media