Terry Parker

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					                                             Terry Parker
                                            1611 Puterbaugh St.
                                           San Diego, CA 92103
                                               (619) 227-3998
                                          contacttlp@yahoo.com


Objective:
       A rewarding and challenging SEO, SEM, or Internet marketing opportunity

Education:
       Old Dominion University/Norfolk, Virginia
          BSBA/Finance and Marketing

Employment:
Internet Marketing Consulting And Training April 2008 – Present

             Regularly consult with SEO, branding, and internet marketing companies, web design firms,
              large and small websites to facilitate the implementation of successful best practice SEO, SEM,
              and Internet marketing strategies to achieve top rankings, drive traffic, and increase
              conversions.
             Provide monthly SEO, Link Building, Social Media, and Search Engine Reputation
              Management SERM packages and services for individual websites, SEO, web design, internet
              marketing, and branding companies and their clients.
             Conduct SEO consulting sessions with company owners, and employees.
             Assist with setup, maintenance and marketing of client corporate blogs on various CMS
              platforms
             Create and manage SEM campaigns, sales and proposals.
             Conduct reviews and provide website audit reports of current SEO and SEM campaigns.
             Supervise and assign duties to team of junior SEO specialists
             Increase sales, conversions,, and ROI by conducting landing page, A/B, and Multi-variate
              testing.
             Utilize various analytics programs and tools to monitor and track rankings, online strategies,
              marketing initiatives, and campaign ROI.
             Responsible for Social Media marketing, campaign strategies and practices including, but not
              limited to, the creation and management of accounts on Digg, Twitter, Facebook,
              StumbleUpon, and other popular social media sites.
             Coordinate and supervise distribution and ranking of blog posts to 400+ Wordpress blogs and
              client videos to 15+ video sites.
             Sample clients include www.spill.com, www.miva.com www.mivamerchant.com
              www.doozycards.com, www.myvu.com, www.therapistfinder.com, www.sycuan.com,
              www.culturecatch.com, www.cloud9analytics.com, www.firstteam.com,
              www.extremefitnessresults.com, www.namelab.com, www.actify.com, www.novastor.com,
              www.unicornmedia.com, www.dial800.com, www.pdrestoration.com
              www.cornerstoneondemand.com, www.geebo.com, www.ipexpert.com,
              www.karatesupply.com, www.mmaauthentics.com, www.homeinstead.com
              www.future-ink.com, www.chaosmap.com, www.thebrandingfarm.com, www.mbstrategic.com
              www.healthandbeautywebdesign.com www.4-rth.com
                                               Terry Parker
                                              1611 Puterbaugh St.
                                             San Diego, CA 92103
                                                 (619) 227-3998
                                            contacttlp@yahoo.com


SEO Department Manager/SEOhaus, Inc. June 2007- March 2008
              Supervised and assigned duties to team of junior SEO specialists
              Successfully achieved top organic rankings for highly competitive keywords, increased traffic
               and revenue for client websites
              Created and optimized titles, meta keywords, meta description tags, same site text links, alt
               image attributes, and all related on and off page website components
              Supervised and implemented keyword research, sitemap creation, internal and external text link
               analysis, article submissions, directory submissions, social and viral campaigns, placement of
               banner ads, paid text links, creation of affiliate programs, management and creation of paid
               search campaigns, etc.
              Lead regular training sessions focusing on use of SEO software and tools
              Clients included: Paramount Pictures www.paramount.com Toyota www.toyota.com
               McDonalds www.mcdonalds.com Justluxe www.justluxe.com Joico www.joico.com, Scan Café
               www.scancafe.com CarMD www.carmd.com Birdgolf Schools www.birdgolf.com and many
               more across a diverse spectrum of industries.
              Participated regularly in SEO and website marketing forums


SEO Manager SanDiegoMortgageOnline.com February 2005-May 2007
              Organically ranked site on page 1 for over 14 San Diego mortgage related keywords.
              Dramatically increased loans and revenue by over $600,000 annually.
              Wrote content for, implemented, and optimized all website pages
              Created and optimized all titles, meta keywords, meta description and title tags, and all related
               on and off page website components.

Freelance SEO, SEM, and PPC Manager/Various Websites February 2003-May 2007
           Responsible for implementing all major SEO components as described above
           Organically ranked websites on page 1 for competitive keywords.
           Wrote SEO friendly articles and content for link building purposes
           Managed successful email marketing campaigns, including the creation of effective ad copy
             across multiple categories, scheduling campaigns, measuring and analyzing performance,
             including but not limited to delivery rate, click rate, unsubscribe, bounces, etc.
           Pay Per Click campaign management, including generating appropriate keyword lists, creating
             and managing paid search campaigns, and bids across multiple PPC search engines, including
             continual testing and analysis of keyword and ad copy effectiveness with the goal of increasing
             CTR.
           Responsible for all on page and off page SEO duties, including sitemap creation, creation of
             affiliate programs, management and creation of paid search campaigns, PPC campaign
             implementation and management, etc.
                                           Terry Parker
                                          1611 Puterbaugh St.
                                         San Diego, CA 92103
                                             (619) 227-3998
                                        contacttlp@yahoo.com


 _________________________________________________________________________________
Additional Skills:
       On-page SEO Skills Summary:
            Document Title, Meta Keywords, Meta Description, Body Text/Content Optimization, H1-
            H6 Tags, Same Site Link Text, Outbound Link Text, Alt Image Attributes, HTML Comment
            Tags, Site URL’s, Keyword Density Analysis, 301 and 302 Redirects, Duplicate Content
            Resolution, SEO Copywriting, Canonicalization Issues, Video Optimization, ROI Design, On
            page testing and tuning.

       Off-page SEO, Research, and Marketing Skills Summary:
            Keyword Research Including Wordtracker, Overture, Keyword Discovery, Keyword Position
            Ranking and Reporting, Link Building, Link Popularity, External Anchor Text Analysis, Link
            Analysis, Text Link Ad Placement, Banner Ad Placement, Affiliate Programs, Class C
            Checking, Google Technologies including Page Rank, Sandbox, Sitemap, Website Analytics,
            Directory submissions and reports, Writing Articles, Submissions, and Reports, Search Engine
            Spider Analysis, Custom Top 10 Competitor Website Comparison Analysis, Identifying
            problematic technologies like JavaScript, Flash, and other SEO roadblocks.

       Pay Per Click Skills Summary:
            Experience writing effective ad copy across multiple categories, generating appropriate
            keyword lists, creating and managing paid search campaigns and bid setting across multiple
            PPC search engines including Google Adwords, Yahoo Search Marketing, Microsoft, Miva,
            7Search, Goclick. Also continually tested and analyzed keyword and ad copy effectiveness to
            increase CTR. Landing page creation and optimization. Research and discovery of hidden
            niches and keywords by analyzing PPC competitors and determining exactly which adword
            campaigns were profitable. Utilized PPC assurance software to measure, track, report and
            process pay per click fraud refunds..

       Email Marketing And Reporting Skills Summary:
           Managed total email campaign process including: scheduling campaigns, managing landing
           pages, measuring and analyzing performance including delivery rate, click rate, open rate,
           conversion rate, unsubscribe, bounces, etc. Tested automated emails based on behaviors,
           retention rates, effectiveness and promotions. Experience with Exact Target,Weber,
           MailChimp and more.

       Software + SEO Tools Skills Summary:
            Internet Business Promoter Professional Edition (IBP), SEO Elite, Keyword Elite, Web CEO,
            Weblink SEO, SEO Studio, SEO SpyGlass, SEO Powersuite, SEOMoz, Linktracker, Website
            Auditor, SubmitEaze, Website Submitter, SubmitSuite, Rank Tracker, RSS Submitter, SEO
            Linkvine, Wordze, TNX Link builder, Micro Niche Finder, Keyword Density Checker,
            DupeFree Pro, The Best Spinner, Fastblogfinder, Social Submitter, Copyscape Premium, Copy
            Sentry, Radian 6, Xenu Link Sleuth, Opentracker, Firebug, Arelis, Photoshop, Banner Design
            Pro, Google Adwords editor, CMS, RSS, MRSS, XML Sitemap, Video Sitemaps, Google Web
            Analytics, Google Webmaster Tools Console, Google Maps, HTML, XHTML, CSS, Perl/CGI
                                              Terry Parker
                                             1611 Puterbaugh St.
                                            San Diego, CA 92103
                                                (619) 227-3998
                                           contacttlp@yahoo.com


  _________________________________________________________________________________
           Scripts, JavaScript, AJAX, PHP, MySQL, Dreamweaver, Excel, PowerPoint, Access, Word.

        Social Media:
         Experienced with numerous social sites and the creation of custom channels and profiles on social
        bookmarking, social media, and micro blogging sites, Facebook, Twitter, and Foursquare. Additional
        experience with viral marketing, video optimization and photo submissions. Responsible creation
        and maintenance of large-budget StumbleUpon campaigns. Experienced with Social Submitter,
        BlogVertise, PayPerPost, and Social Spark.


        Analytics:
        Experienced with goal setting, analytics configuration, setting up filters, AdWords
        integration, setting up funnels, and reporting. Experienced with: Omniture, Site Catalyst, Google
        Analytics, Hitbox,

         Website Testing and Tuning/Conversion ROI:
         Experienced in designing pages for increased conversions and ROI, A/B Split Testing, Multi-
        Variate Testing, Page Testing and Tuning on Landing page, home, category, detail, forms, and
        checkout pages. Experienced with Google Website Optimizer, Live Ball, and other various custom
        testing and tuning engines.

         Blogs:
        Extensive experience with Wordpress blog setup, configuration and optimization including
        permalinks, categories, duplicate content resolution, configuring widgets, advanced plugin
        installation and setup, advanced hooks, forms, link cloaking, affiliate ad setup, monetization,
        Amazon and Ebay store setup, and analytics integration.




                                      Sample Client Page 1 Rankings

1800 Numbers                           Check Engine Light                      Christmas Cards
Auto Repair                            Corporate Branding                      Halloween Cards
Auto Repair Software                   Clarity Enhanced Diamonds               Palm Springs CA Realtor
Car Repair                             GIA Certified Diamonds                  Palm Desert CA Realtor
Call Tracking                          European Handbags                       Malibu Real Estate
Call Recording                         Designer Clutches                       Malibu CA Real Estate
Cell phone Accessories                 Designer Loungewear                     Malibu Brokers
CCIE Training                          Best Company Names                      Palm Springs Mortgage
Automotive Software                    Business Naming                         Palm Desert Mortgage
Automotive Scanner                     Company Names                           San Diego Mortgage
Automotive Tools                       Birthday Cards                          San Diego Mortgage Broker
San Diego Rates                      MMA Shirts                         Rancho Santa Fe Real Estate
San Diego Lender                     MMA Shorts                         Palm Desert Real Estate
San Diego Home Loans                 Movie Reviews                      Indian Wells Real Estate
San Diego Loans                      American classifieds               San Diego Insurance
Arizona Golf Schools                 Arizona classifieds                San Diego Auto Insurance
Colorado Golf Schools                Recycler classifieds               San Diego Health Insurance
Minnesota Golf Schools               Chicago Diabetic Foot Care         San Diego Home Insurance
Nevada Golf Schools                  Chicago Foot Care                  San Diego Dog Grooming
Las Vegas Golf Schools               San Diego Jobs                     San Diego Pet Grooming
Florida Golf Schools                 San Diego Part Time Jobs           San Diego Pet Hotel
Golf Schools For Women               Negative Scanning                  San Diego Mold Inspection
Best Golf Schools                    Photo Scanning                     San Diego Flood Restoration
New Zealand Tours                    Slide Scanning                     Los Angeles Wedding Makeup
Shampoo                              Slide Scanner                      New York Wedding Makeup
Hair Color                           Atlanta Music Festival             Boston Wedding Makeup
Hair Salons                          AIX Recovery                       Phoenix Wedding Makeup
Hair Professional                    Linux Backup                       Philadelphia Office Cleaning
Hair Care Advice                     Linux Recovery                     Las Vegas Janitorial Services
Hairstyle Products                   Linux Backup Solutions             Los Angeles Pet Grooming
Latest Hair Style                    System Backup Software             Los Angeles Commercial Cleaning
Hair Color Products                  Sales Analytics                    Las Vegas Bail Bonds
Hilton Head                          Sales Pipeline Management          San Diego Breast Surgery
Vacation Rentals                     Riverside County Real Estate       San Diego Mobile Spa
iPod Accessories                     Los Angeles Real Estate            Atlanta Mobile Spa
iPod Video Accessories               Orange County Real Estate          Miami Rug Cleaning
IRA Rollover                         Palm Springs Real Estate           Portland Rug Cleaning
Luxury                               Shareholder Rights Attorney        San Diego SEO
Luxury Electronics                   Qui Tam Lawyer                     San Diego Internet Marketing
Luxury Car                           Flu Shot Locator                   Los Angeles SEO
Luxury Car Rental                    Affordable Family Vacations        Los Angeles Search Marketing
Luxury Charter                       Loan Modification                  San Diego Criminal Lawyer
Luxury Cruise                        Dramatic Eye Makeup                San Diego Business Lawyer
Luxury Guide                         San Diego Web Design               San Diego Construction
Luxury Home                          Hospital Web Design                San Diego Guest Houses
Luxury Shopping Guide                Dental Web Design                  San Diego Custom Homes
Luxury Yacht                         Blog Redesign
Luxury Yacht Charters                Blog Designers
Email Marketing Campaign             Raleigh CPR Classes
Cage Fighter                         Durham CPR Classes
MMA Gear                             San Diego Office Cleaning
MMA Fight Gear                       San Diego Custom Cabinets
MMA Apparel                          San Diego Personal Trainer
MMA Hats                             Del Mar Real Estate


References: Available Upon Request

Keywords: search engine marketing, ppc, pay per click, google, yahoo, search engine optimization,
seo, sem, search marketing, internet marketing, web analytics, web marketing, Omniture, internet
advertising, blogs, Wordpress, conversions, ROI, social media

				
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