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Online Marketing Online Marketing Online by exdreadlock


Online Marketing

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									Online Marketing

Online marketing known by different names some called it internet marketing, web marketing or i-marketing but
all these terms are for same function, which is marketing product or services over the internet.

When it comes to searching for products and services, the internet becomes the number one choice for users.
Internet is fast changing the way people used to do things. Internet brings the global audience closer and
introduced a new medium of advertising which is quite unique compare to other advertising medium. Naturally,
this impacts the advertisers, as they accepted internet the most powerful media for advertising. Due to the
absence of geographical barriers the internet acceptance has challenged the traditional forms of advertising. The
four P’s product, price, place and promotion have long been associated with marketing, but due to internet it has
changed. Along with these four P’s there are new three P’s which are relevant to internet marketing. These three
P’s are place, process, and physical evidence.

In internet marketing the website is the place where all transactions will happen. Consider few things about your
website, like how much interactive your website is? Is it user-friendly? How much easy are the navigation? These
things will attract and retain customers. Go into the details like color schemes, buttons sizes, images, photos,
layouts. Keep changing and improving the contents as well as design, and above mention things. The look of the
web site should be based on corporate logos and standards. Also, simple but powerful navigational aids on all web
pages like search engines make it easy for customer to find their way around.

Process is very important for internet marketing as you need to know if your site have the ability to handle large
number of customers, the proper support at all times, and a system to answer frequently ask questions. Customer
supports needs to be integrated into the website. This service should be able to answer the customer’s questions
in fast and reliable manner. To further enhance after sales service, customers must be able to find out about their
order status after the sale has been made.

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