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Social Media Marketing Plan

VIEWS: 170 PAGES: 35

How to create a social media strategy with a 90 Day Marketing Planhttp://www.theventurecatalyst.co.uk offers a FREE marketing audit.In this short video you will learn of 4 key steps of your social media marketing planning that you need perform, and 6 key components ofyour social media strategy that you need to review.Fraser Hay of http://www.theventurecatalyst.co.uk helps you to better manageyour social media marketing by introducing you to his 90 day marketing plan.Planning: Here you'll find out how to set new social media marketing objectivesPositioning: Here you'll find out about social media marketing research Packaging: Fraser talks about your social media marketing message & content strategyPromotion: Which social media marketing channels & tactics actually workPersusasion: Which Engagement tactics should you use to engage with your audiecePerformance: How do you determine that your social media marketing plan is working?

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  • pg 1
									Welcome




                                             • Welcome to the




          http://www.theventurecatalyst.co.uk
                      © Fraser J. Hay 2012
Welcome




                                   •Process:     Marketing Planning
                                   •Positioning: Market(ing) Research
                                   •Packaging: Content Strategy
                                   •Promotion: Channels & Tactics
                                   •Persuasion: Engagement
                                   •Performance: Measuring Results




          http://www.theventurecatalyst.co.uk
                      © Fraser J. Hay 2012
Welcome




                                   •Process:     Marketing Planning
                                   •Positioning: Market(ing) Research
                                   •Packaging: Content Strategy
                                   •Promotion: Channels & Tactics
                                   •Persuasion: Engagement
                                   •Performance: Measuring Results




          http://www.theventurecatalyst.co.uk
                      © Fraser J. Hay 2012
Welcome




                                   •Process:     Marketing Planning
                                   •Positioning: Market(ing) Research
                                   •Packaging: Content Strategy
                                   •Promotion: Channels & Tactics
                                   •Persuasion: Engagement
                                   •Performance: Measuring Results




          http://www.theventurecatalyst.co.uk
                      © Fraser J. Hay 2012
Welcome




                                   •Process:     Marketing Planning
                                   •Positioning: Market(ing) Research
                                   •Packaging: Content Strategy
                                   •Promotion: Channels & Tactics
                                   •Persuasion: Engagement
                                   •Performance: Measuring Results




          http://www.theventurecatalyst.co.uk
                      © Fraser J. Hay 2012
Welcome




                                   •Process:     Marketing Planning
                                   •Positioning: Market(ing) Research
                                   •Packaging: Content Strategy
                                   •Promotion: Channels & Tactics
                                   •Persuasion: Engagement
                                   •Performance: Measuring Results




          http://www.theventurecatalyst.co.uk
                      © Fraser J. Hay 2012
Welcome




                                   •Process:     Marketing Planning
                                   •Positioning: Market(ing) Research
                                   •Packaging: Content Strategy
                                   •Promotion: Channels & Tactics
                                   •Persuasion: Engagement
                                   •Performance: Measuring Results




          http://www.theventurecatalyst.co.uk
                      © Fraser J. Hay 2012
Process




          http://www.theventurecatalyst.co.uk
                      © Fraser J. Hay 2012
Process


  Objectives
  •Revenue:
  •Revenue Streams:
  •Customers:
  •Leads:
  •Fees/Pricing:
  •Traffic:
  •Conversions:
  •Impressions (CTRs):
  •Cost per sale:
  •Cost per Lead:
  •Life Time Value:



                http://www.theventurecatalyst.co.uk
                            © Fraser J. Hay 2012
Process


  Objectives
  •Revenue:
  •Revenue Streams:
  •Customers:
  •Leads:
  •Fees/Pricing:
  •Traffic:
  •Conversions:
  •Impressions (CTRs):
  •Cost per sale:
  •Cost per Lead:
  •Life Time Value:



                http://www.theventurecatalyst.co.uk
                            © Fraser J. Hay 2012
Process


  Objectives
  •Revenue:
  •Revenue Streams:
  •Customers:
  •Leads:
  •Fees/Pricing:
  •Traffic:
  •Conversions:
  •Impressions (CTRs):
  •Cost per sale:
  •Cost per Lead:
  •Life Time Value:



                http://www.theventurecatalyst.co.uk
                            © Fraser J. Hay 2012
Process


  Objectives
  •Revenue:
  •Revenue Streams:
  •Customers:
  •Leads:
  •Fees/Pricing:
  •Traffic:
  •Conversions:
  •Impressions (CTRs):
  •Cost per sale:
  •Cost per Lead:
  •Life Time Value:



                http://www.theventurecatalyst.co.uk
                            © Fraser J. Hay 2012
Process


  Objectives
  •Revenue:
  •Revenue Streams:
  •Customers:
  •Leads:
  •Fees/Pricing:
  •Traffic:
  •Conversions:
  •Impressions (CTRs):
  •Cost per sale:
  •Cost per Lead:
  •Life Time Value:



                http://www.theventurecatalyst.co.uk
                            © Fraser J. Hay 2012
Process


  Resistance

  •Management Planning
  •Your Website/Blog
  •Branding
  •Content
  •Message
  •Digital Assets
  •Channels
  •Engagement Tactics
  •Conversions
  •Reporting




               http://www.theventurecatalyst.co.uk
                           © Fraser J. Hay 2012
Positioning




                                                 •   Target Market.
                                                 •   Motives.
                                                 •   Influencer Profile.
                                                 •   Competitors.
                                                 •   Demand.
                                                 •   Keywords.
                                                 •   BUZZ.
                                                 •   Proof.
                                                 •   Perception.:




              http://www.theventurecatalyst.co.uk
                          © Fraser J. Hay 2012
Positioning




                                                 •   Target Market.
                                                 •   Motives.
                                                 •   Influencer Profile.
                                                 •   Competitors.
                                                 •   Demand.
                                                 •   Keywords.
                                                 •   BUZZ.
                                                 •   Proof.
                                                 •   Perception.:




              http://www.theventurecatalyst.co.uk
                          © Fraser J. Hay 2012
Positioning




                                                 •   Target Market.
                                                 •   Motives.
                                                 •   Influencer Profile.
                                                 •   Competitors.
                                                 •   Demand.
                                                 •   Keywords.
                                                 •   BUZZ.
                                                 •   Proof.
                                                 •   Perception.:




              http://www.theventurecatalyst.co.uk
                          © Fraser J. Hay 2012
Positioning




                                                 •   Target Market.
                                                 •   Motives.
                                                 •   Influencer Profile.
                                                 •   Competitors.
                                                 •   Demand.
                                                 •   Keywords.
                                                 •   BUZZ.
                                                 •   Proof.
                                                 •   Perception.




              http://www.theventurecatalyst.co.uk
                          © Fraser J. Hay 2012
Packaging




•   Your Online Profile.
•   Solutions.
•   Fans, Friends, Followers.
•   Your Blog.
•   What to Blog About?
•   RSS.
•   Plugins.
•   Brand.
•   Email & Autoresponders
•   Digital Assets.




                  http://www.theventurecatalyst.co.uk
                                © Fraser J. Hay 2012
Packaging




•   Your Online Profile.
•   Solutions.
•   Fans, Friends, Followers.
•   Your Blog.
•   What to Blog About?
•   RSS.
•   Plugins.
•   Brand.
•   Email & Autoresponders
•   Digital Assets.




                  http://www.theventurecatalyst.co.uk
                                © Fraser J. Hay 2012
Packaging




•   Your Online Profile.
•   Solutions.
•   Fans, Friends, Followers.
•   Your Blog.
•   What to Blog About?
•   RSS.
•   Plugins.
•   Brand.
•   Email & Autoresponders
•   Digital Assets.




                  http://www.theventurecatalyst.co.uk
                                © Fraser J. Hay 2012
Packaging




•   Your Online Profile.
•   Solutions.
•   Fans, Friends, Followers.
•   Your Blog.
•   What to Blog About?
•   RSS.
•   Plugins.
•   Brand.
•   Email & Autoresponders
•   Digital Assets.




                  http://www.theventurecatalyst.co.uk
                                © Fraser J. Hay 2012
Packaging




•   Your Online Profile.
•   Solutions.
•   Fans, Friends, Followers.
•   Your Blog.
•   What to Blog About?
•   RSS.
•   Plugins.
•   Brand.
•   Email & Autoresponders
•   Digital Assets.




                  http://www.theventurecatalyst.co.uk
                                © Fraser J. Hay 2012
Packaging




•   Your Online Profile.
•   Solutions.
•   Fans, Friends, Followers.
•   Your Blog.
•   What to Blog About?
•   RSS.
•   Plugins.
•   Brand.
•   Email & Autoresponders
•   Digital Assets.




                  http://www.theventurecatalyst.co.uk
                                © Fraser J. Hay 2012
Promotion




                                           •   Advocates / Affiliate / JV
                                           •   Online Channels & Tactics
                                           •   Media Exposure.
                                           •   Quick PROACTIVE tasks
                                           •   Quick INTERACTIVE tasks
                                           •   Quick REACTIVE tasks
                                           •   Keep-in-Touch
                                           •   Maintenance
                                           •   Automation of key tasks




            http://www.theventurecatalyst.co.uk
                        © Fraser J. Hay 2012
Promotion




                                           •   Advocates / Affiliate / JV
                                           •   Online Channels & Tactics
                                           •   Media Exposure.
                                           •   Quick PROACTIVE tasks
                                           •   Quick INTERACTIVE tasks
                                           •   Quick REACTIVE tasks
                                           •   Keep-in-Touch
                                           •   Maintenance
                                           •   Automation of key tasks




            http://www.theventurecatalyst.co.uk
                        © Fraser J. Hay 2012
Promotion




                                           •   Advocates / Affiliate / JV
                                           •   Online Channels & Tactics
                                           •   Media Exposure.
                                           •   Quick PROACTIVE tasks
                                           •   Quick INTERACTIVE tasks
                                           •   Quick REACTIVE tasks
                                           •   Keep-in-Touch
                                           •   Maintenance
                                           •   Automation of key tasks




            http://www.theventurecatalyst.co.uk
                        © Fraser J. Hay 2012
Promotion




                                           •   Advocates / Affiliate / JV
                                           •   Online Channels & Tactics
                                           •   Media Exposure.
                                           •   Quick PROACTIVE tasks
                                           •   Quick INTERACTIVE tasks
                                           •   Quick REACTIVE tasks
                                           •   Keep-in-Touch
                                           •   Maintenance
                                           •   Automation of key tasks




            http://www.theventurecatalyst.co.uk
                        © Fraser J. Hay 2012
Persuasion




•   Headlines
•   Life streams
•   Subject Lines
•   Risk
•   Copywriting
•   Free Items of Value




                  http://www.theventurecatalyst.co.uk
                              © Fraser J. Hay 2012
Persuasion




•   Headlines
•   Life streams
•   Subject Lines
•   Risk
•   Copywriting
•   Free Items of Value




                  http://www.theventurecatalyst.co.uk
                              © Fraser J. Hay 2012
Persuasion




•   Headlines
•   Life streams
•   Subject Lines
•   Risk
•   Copywriting
•   Free Items of Value




                  http://www.theventurecatalyst.co.uk
                              © Fraser J. Hay 2012
Persuasion




•   Headlines
•   Life streams
•   Subject Lines
•   Risk
•   Copywriting
•   Free Items of Value




                  http://www.theventurecatalyst.co.uk
                              © Fraser J. Hay 2012
Performance




                                                 •Reporting
                                                 •KPIs
                                                 •Evaluation
                                                 •The Plan




              http://www.theventurecatalyst.co.uk
                          © Fraser J. Hay 2012
Performance




                                                 •Reporting
                                                 •KPIs
                                                 •Evaluation
                                                 •The Plan




              http://www.theventurecatalyst.co.uk
                          © Fraser J. Hay 2012
What IS the next social media
 marketing goal or objective
 that you want to achieve?


    http://www.theventurecatalyst.co.uk
                © Fraser J. Hay 2012

								
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