10 THEMATIC PAVILIONS                                                                                                                                                                                                                            FAST FACTS
BeWell Expo is a two-day extravaganza dedicated to beauty and wellness for consumers. It is the first                                                                                                                          With the experience of more than 20 years in the skin care and spa industry from Les Nouvelles
expo with a mission to expand consumer awareness through education via the presentation of many                                                                                                                        Esthétiques & Spa magazine and The International Congress of Esthetics and Spa, BeWell, the
different modalities, paths and practitioners. The BeWell Expo is divided into 10 thematic pavilions:                                                                                                                  Premier Consumer Beauty and Wellness Expo, is ready to be launched at the Los Angeles
                                                                                                                                                                                                                       Convention Center on Saturday, September 29 and Sunday, September 30, 2012, taking men
                                                                                                                                                                                                                       and women’s beauty and wellness to the next level!
              Beauty in Full
              Skin Care / Spray Tanning / Makeup / Spas / Eyelashes / Sun Protection
                                                                                                                                                                                                                              The beauty industry in the united States reached $36.5 billion in 2010, with
                                                                                                                                                                                                                       skin care remaining the largest product class, accounting for 25% of total industry sales.
              Body essentials
              Fitness / Yoga / Pilates / Ayurveda / Massage / Reiki / Myofascial / Reflexology / Acutouch                                                                                                                      South California is the #1 beauty market in the u.S., as the most populous area,
                                                                                                                                                                                                                       a median age of 34.7, the highest numbers of spas and many beauty conscious people. According
                                                                                                                                                                                                                       to the New York Times, it is not unusual for a woman in Los Angeles to spend $2000-$4000 a month
              Medical trends                                                                                                                                                                                           on beauty products and treatments.
              Anti-Aging / Dermatology / Plastic Surgery / Laser Hair Removal /
              Cosmetic Dentistry / Weight Management
                                                                                                                                                                                                                                Americans live in a culture that values appearance, where beauty influences
                                                                                                                                                                                                                       the self-confidence and social acceptance. Consumed by popular culture’s saturated images
                                                                                                                                                                                                                       of idealized, air-brushed and unattainable male and female physical beauty, women, girls and men
              looks & Beyond                                                                                                                                                                                           cannot escape the importance of their appearance.
              Makeover / Personal & Life Coaching / Body Shape Styling

                                                                                                                                                                                                                              Today’s American woman realizes that beauty begins with a good skin care
                                                                                                                                                                                                                       regimen, and men are becoming increasingly conscious of good grooming habits. Men
              inner Beauty                                                                                                                                                                                             are demanding products specifically targeted for them in lieu of borrowing from their spouse. The men’s
              Nutrition / Supplements / Health Drinks
                                                                                                                                                                                                                       grooming market had $1.5 billion in sales in 2010, up 1.4% from the previous year.
                                                                                                                                                                           SPONSOrEd By:
                                                                                                                                                                                                                               In addition, many people receive conflicting information about their beauty, wellness and health
              Wellness                                                                                                                                                                                                 through the media, which does not address all of their inquiries. BeWell is an active environment
              Aromatherapy / Natural Healing / Apothecary / Sound Healing
                                                                                                                                                                                                                       created to engage the consumers directly with the beauty and wellness experts,
                                                                                                                                                                                                                       offering clear and simple answers.

              Hair Mania
              Hair Styling / Hair Health                                                                                                                                                                                       BeWell Expo offers an amazing overview of all things related to beauty and
                                                                                                                                                                                                   SPONSOrEd By:       wellness for those seeking information valuable to the individual. BeWell is an excellent
                                                                                                                                                                                                                       platform for beauty savvy men and women looking for the latest trends and industry secrets to
                                                                                                                                                                                                                       incorporate into their daily beauty and wellness regimen.
              nail Fantasy
              Nail / Nail Bar                                                                                                                                                                                      ®

                                                                                                                                                                      THE WORLD’S MOST UNIQUE                                 This two-day weekend event is packed with interactive demonstrations,
                                                                                                                                                                          BEAUTY MAGAZINE
                                                                                                                                                                                                                       lectures and workshops, along with a lineup of the top brands, latest trends and the
              PuriFication                                                                                                                                     PrEMIEr CONSuMEr BEAuTy ANd WELLNESS ExPO
                                                                                                                                                                                                                       most cutting-edge technology all showcased under one roof!
              Detox / Oxygen Therapy                                                                        BeWell Expo LLC
                                                                                                            3929 Ponce de Leon Blvd., Coral Gables, FL 33134   TAkING MEN AND WOMEN’S BEAuTY TO THE NExT LEvEL
                                                                                                            Tel: 1.877.471.0229 • Fax: 305.443.2322
                                                                                                                                                               saturday, sePteMBer 29 and sunday, sePteMBer 30, 2012
              accessory Fever                                                                     
                                                                                                                                  LOS ANGELES CONvENTION CENTER
                                                                                                                                                                                                                       BOOTH rATES
                                                                                                                                                                                                                           Sq. Ft.    Cost / Sq. Ft.
                                                                                                                                                                                                                                                                          PArT OF IT
                                                                                                                Expo dates:                                                                                                  100      $17.00
                                                                                                                Saturday, September 29, 2012 & Sunday, September 30, 2012                                                                              Be a pioneer in the establishment of a new trend of targeting the consumers directly for products and/
                                                                                                                                                                                                                             200      $17.00
                                                                                                                                                                                                                                                       or services related to beauty, spa, wellness and health.
                                                                                                                Expo Floor Hours:                                                                                            300      $16.00
                                                                                                                Saturday, September 29, from 10 a.m. to 5:00 p.m. &                                                          400      $15.00           Be exposed to 40,000+ potential attendees at BeWell Expo and 500,000+ through promotional
                                                                                                                Sunday, September 30, from 10 a.m. to 5:00 p.m.                                                          600 & up     $14.00           material publicizing BeWell (blogs/mailers/social networking/press releases/strategic partners).

                                                                                                                Booth rental Includes:                                                                                                                 Be a light on how beauty, spa, wellness and health are a state of mind to the consumers.
                                                                                                                Carpet • Standard 8’ backwall • 3’ side-draped walls • Two chairs • One 6’ draped table • One wastebasket • Security service •         Be innovative, as your success depends on your ability to embrace an emerging market, with loyal
                                                                                                                Free listing and link on expo website • Free listing in the show directory                                                             client, consumers and followers.
                                                                                                                                                                                                                                                       Be part of the event where the beauty industry meets with consumers once a year.

                                                                                                                                                             Body essentials                               looks & Beyond

               ATTENdEE PrOFILE                                                           accessory Fever

• 1,120,292 women aged 25 to 65
• 344,896 of women aged 25 to 65 have a yearly income of at least 100K                                      PuriFication                                                    Wellness                         inner Beauty
• 320,824 single men between 30 to 50
• 79,895 of single men aged 30 to 50 have a yearly income of at least 100K
TArGET GrOuP Women aged 20-65 • Single men aged 30-50
College degree • Bachelors degree • Graduate degree • Doctorate degree
                                                                                                                                                              Beauty in Full
ANNuAL INCOME $100K and up
PrOjECTEd ATTENdANCE 40,000 attendees                                                     Medical trends                                                                                                         Hair Mania

dIrECT MAIL 450,000 expo flyers mailed to target visitors                                                                                                                                                                                              STrATEGIC PArTNErS
AdVErTISING A strategic print advertising campaign • An online strategic advertising
campaign • Beauty Blogs / Online Beauty Stores / Facebook / Partners
                                                                                                                                                                                                              nail Fantasy
PuBLIC rELATIONS Public relations campaign targeted to consumer Beauty Magazines /
Beauty focused TV shows / Beauty Blogs / Beauty focused Radio Shows
SOCIAL MEdIA CAMPAIGN Facebook / Twitter / Linked / Youtube / Blogs
WEBSITE BeWell website and mobile website where visitors can log on for the latest show                                                                                 For More Information Please Contact:
info and receive updates                                                                                                                                                BeWell Expo Sales Director - Aché Fougere                                                                                                 ®

E-MAIL CAMPAIGN Through strategic partners SpaFinder and NewBeauty magazine                                                                                             Tel: 1.877.471.0229 • Fax: 305.443.2322 • E-Mail:

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