10 THEMATIC PAVILIONS FAST FACTS
BeWell Expo is a two-day extravaganza dedicated to beauty and wellness for consumers. It is the first With the experience of more than 20 years in the skin care and spa industry from Les Nouvelles
expo with a mission to expand consumer awareness through education via the presentation of many Esthétiques & Spa magazine and The International Congress of Esthetics and Spa, BeWell, the
different modalities, paths and practitioners. The BeWell Expo is divided into 10 thematic pavilions: Premier Consumer Beauty and Wellness Expo, is ready to be launched at the Los Angeles
Convention Center on Saturday, September 29 and Sunday, September 30, 2012, taking men
and women’s beauty and wellness to the next level!
Beauty in Full
Skin Care / Spray Tanning / Makeup / Spas / Eyelashes / Sun Protection
The beauty industry in the united States reached $36.5 billion in 2010, with
skin care remaining the largest product class, accounting for 25% of total industry sales.
Fitness / Yoga / Pilates / Ayurveda / Massage / Reiki / Myofascial / Reflexology / Acutouch South California is the #1 beauty market in the u.S., as the most populous area,
a median age of 34.7, the highest numbers of spas and many beauty conscious people. According
to the New York Times, it is not unusual for a woman in Los Angeles to spend $2000-$4000 a month
Medical trends on beauty products and treatments.
Anti-Aging / Dermatology / Plastic Surgery / Laser Hair Removal /
Cosmetic Dentistry / Weight Management
Americans live in a culture that values appearance, where beauty influences
the self-confidence and social acceptance. Consumed by popular culture’s saturated images
of idealized, air-brushed and unattainable male and female physical beauty, women, girls and men
looks & Beyond cannot escape the importance of their appearance.
Makeover / Personal & Life Coaching / Body Shape Styling
Today’s American woman realizes that beauty begins with a good skin care
regimen, and men are becoming increasingly conscious of good grooming habits. Men
inner Beauty are demanding products specifically targeted for them in lieu of borrowing from their spouse. The men’s
Nutrition / Supplements / Health Drinks
grooming market had $1.5 billion in sales in 2010, up 1.4% from the previous year.
In addition, many people receive conflicting information about their beauty, wellness and health
Wellness through the media, which does not address all of their inquiries. BeWell is an active environment
Aromatherapy / Natural Healing / Apothecary / Sound Healing
created to engage the consumers directly with the beauty and wellness experts,
offering clear and simple answers.
Hair Styling / Hair Health BeWell Expo offers an amazing overview of all things related to beauty and
SPONSOrEd By: wellness for those seeking information valuable to the individual. BeWell is an excellent
platform for beauty savvy men and women looking for the latest trends and industry secrets to
incorporate into their daily beauty and wellness regimen.
Nail / Nail Bar ®
THE WORLD’S MOST UNIQUE This two-day weekend event is packed with interactive demonstrations,
lectures and workshops, along with a lineup of the top brands, latest trends and the
PuriFication PrEMIEr CONSuMEr BEAuTy ANd WELLNESS ExPO
most cutting-edge technology all showcased under one roof!
Detox / Oxygen Therapy BeWell Expo LLC
3929 Ponce de Leon Blvd., Coral Gables, FL 33134 TAkING MEN AND WOMEN’S BEAuTY TO THE NExT LEvEL
Tel: 1.877.471.0229 • Fax: 305.443.2322
saturday, sePteMBer 29 and sunday, sePteMBer 30, 2012
accessory Fever info@BeWell-Expo.com
www.BeWell-expo.com LOS ANGELES CONvENTION CENTER
Sq. Ft. Cost / Sq. Ft.
PArT OF IT
Expo dates: 100 $17.00
Saturday, September 29, 2012 & Sunday, September 30, 2012 Be a pioneer in the establishment of a new trend of targeting the consumers directly for products and/
or services related to beauty, spa, wellness and health.
Expo Floor Hours: 300 $16.00
Saturday, September 29, from 10 a.m. to 5:00 p.m. & 400 $15.00 Be exposed to 40,000+ potential attendees at BeWell Expo and 500,000+ through promotional
Sunday, September 30, from 10 a.m. to 5:00 p.m. 600 & up $14.00 material publicizing BeWell (blogs/mailers/social networking/press releases/strategic partners).
Booth rental Includes: Be a light on how beauty, spa, wellness and health are a state of mind to the consumers.
Carpet • Standard 8’ backwall • 3’ side-draped walls • Two chairs • One 6’ draped table • One wastebasket • Security service • Be innovative, as your success depends on your ability to embrace an emerging market, with loyal
Free listing and link on expo website • Free listing in the show directory client, consumers and followers.
Be part of the event where the beauty industry meets with consumers once a year.
Body essentials looks & Beyond
ATTENdEE PrOFILE accessory Fever
LOS ANGELES COuNTy
• 1,120,292 women aged 25 to 65
• 344,896 of women aged 25 to 65 have a yearly income of at least 100K PuriFication Wellness inner Beauty
• 320,824 single men between 30 to 50
• 79,895 of single men aged 30 to 50 have a yearly income of at least 100K
TArGET GrOuP Women aged 20-65 • Single men aged 30-50
LEVEL OF EduCATION
College degree • Bachelors degree • Graduate degree • Doctorate degree
Beauty in Full
ANNuAL INCOME $100K and up
PrOjECTEd ATTENdANCE 40,000 attendees Medical trends Hair Mania
MArkETING THAT dELIVErS
dIrECT MAIL 450,000 expo flyers mailed to target visitors STrATEGIC PArTNErS
AdVErTISING A strategic print advertising campaign • An online strategic advertising
campaign • Beauty Blogs / Online Beauty Stores / Facebook / Partners
PuBLIC rELATIONS Public relations campaign targeted to consumer Beauty Magazines /
Beauty focused TV shows / Beauty Blogs / Beauty focused Radio Shows
SOCIAL MEdIA CAMPAIGN Facebook / Twitter / Linked / Youtube / Blogs
WEBSITE BeWell website and mobile website where visitors can log on for the latest show For More Information Please Contact:
info and receive updates BeWell Expo Sales Director - Aché Fougere ®
E-MAIL CAMPAIGN Through strategic partners SpaFinder and NewBeauty magazine Tel: 1.877.471.0229 • Fax: 305.443.2322 • E-Mail: Ache@BeWell-Expo.com