Milwaukee by jennyyingdi



  The 8 Annual
 Product Safety &
Liability Prevention
               Presentations from:
       Leading Product Liability Attorneys,
       Warnings Experts, the CPSC, Safety,
         Regulatory & Insurance Experts
                                             July 12-13, 2012
                                              Hotel Milwaukee

                                                    Sponsored By

Call      262.594.5198
Product safety, product recalls, and product liability lawsuits continue to be major issues across the United States,
Canada, and Europe. This Annual Conference will feature some of the most experienced and successful product
safety experts and trial attorneys who will cover a wide range of topics and the latest in techniques in order to
minimize your company’s exposure or win cases. This Conference is designed for all members of the
manufacturing management team, including; Executive Management, In-house Legal departments, Engineering,
Risk Management, Quality, Reliability, New Product Development, Finance, and Purchasing, as well as
insurance companies, government agencies and others.

                                                List of Speakers
Randall Goodden is known worldwide for his public             Attorney Edward B. Ruff, III, is the managing
and in-house seminars and keynote presentations               partner and a shareholder of Pretzel & Stouffer. He
on product safety & product liability prevention, and         has tried over fifty cases to verdict, in the areas of
is the author of the 3 best selling books on the topic,       product liability, mass tort, fire loss, bad faith,
the latest titled “Lawsuit! Reducing the Risk of              intellectual property and professional negligence.
Product Liability for Manufacturers”. He is also a            Currently, he is lead national counsel for a distributor
consultant to manufacturers. He is the President and          to The Home Depot in a multi district litigation arising
Founder of the IPSLP Association.                             out of a product recall.

Attorney Josh Johanningmeier is a shareholder in              Attorney Charles E. Joern, Jr. concentrates his
Godfrey & Kahn’s Product Liability and Tort Practice          practice in the area of consumer product safety laws
Group. He defends manufacturers in product liability          and product liability litigation. He counsels and
actions involving personal injury, wrongful death and         represents manufacturers, importers, distributors
property damage and works with manufacturers to               and retailers of consumer products before the
assess and develop on-product warnings as well as             United     States     Consumer      Product   Safety
instruction and user manuals for products. He also            Commission (CPSC) and assists clients faced with
counsels manufacturers, distributors and retailers            the challenges of complying with CPSC mandatory
on regulatory compliance and recall issues.                   reporting obligations, regulatory investigations,
                                                              recalls, and civil penalty matters.
Dennis Blasius is currently the Director of Field
Operations in the U.S. Consumer Product Safety                Attorney Brian Cahill is one of the founding
Commission’s (CPSC) Office of Compliance and                  members of Gass Weber Mullins. His primary areas
Field Operations. Dennis is responsible for working           of practice are product liability defense, commercial
with the Compliance, Epidemiology and Legal staffs            litigation, and general personal injury defense. Brian
to coordinate civil and criminal product safety               was selected a Wisconsin Super Lawyer for the
investigations nationwide. He is responsible for a            years 2007 through 2011. Prior to returning to
nationwide Field staff that includes the District of          private practice in 2004, Brian spent over nine years
Columbia and Puerto Rico. Dennis also coordinates             as in-house counsel for CNH Global, one of the
the CPSC’s Internet Surveillance Unit.                        world’s largest agricultural and construction
                                                              equipment manufacturers.
Attorney Mark Kinzie is a principal with Averture
and specializes in regulatory compliance and                  Dave Ludwin is CNA's Products Liability Risk
product recall for product manufacturers. The                 Control Director. Dave brings over 35 years loss
subject of his legal work is always a product and is          control experience to the position as both a
always evaluating a product in the supply chain.              practicing field loss control consultant as well as
Mark is been a delegate member from ANSI TAG to               a consulting director responsible for maintaining the
ISO 10377 and ISO 10393, which is writing the                 product liability skills of CNA's Risk Control staff. Mr.
industry standards on product safety and product              Ludwin in a professional member of the American
recall.                                                       Society of Safety Engineers and a gold level
                                                              Certified Safety Professional.
Peter Dion is the Line of Business Director-Product
Liability, North America for Risk Engineering at              Marcello Presutti is CNA’s AVP of Underwriting. A
Zurich Insurance. Peter manages a team of ten                 commercial insurance professional with more than
Product Specialists. He is also a member of the               25 years of underwriting and management
Global Risk Engineering Technical Center                      experience in a variety of roles. Marcello holds the
headquartered in Zurich, Switzerland. Peter has               position of Casualty Practice Leader for the
facilitated product liability training courses to             Northern and Central Zones, with extensive
Underwriters, Risk Engineers, and external                    expertise in Manufacturing, Distribution, and related
customers throughout North America, Asia, and                 industry segments. He also lead the Manufacturing
Europe.                                                       Industry Group and the Commercial Automobile
                                                              Line of Business.
                               The Conference
Day 1

8:00 - 8:30     Continental Breakfast / Opening Comments

8:30 - 9:30     Manufacturers Missing the Mark [Goodden]
                • The numbers and nature of product recalls
                • Improving efforts in Design Reviews, Product Safety Reviews & Testing
                • Product lawsuits & recall expenses having major financial impacts
                • Getting the corporate team on track

9:30 - 10:30    Emerging Risk [Dion]
                • Asbestos to nanotechnology: The evolution of emerging risk
                • The "future" of emerging risk: How natural resources may be the biggest risk
                • Managing emerging risk

10:30 - 10:45   Break

10:45 - 12:00   Working Effectively with the CPSC [Blasius]
                • CPSC's Hazard Identification Process
                • CPSC Industry Resources
                • Industry Reporting Requirements
                • What to Expect when CPSC Contacts You
                • Understanding the Recall Process

12:00 - 1:00    Lunch (provided)

1:00 - 2:00     Product Liability - An Insurance Company Perspective [Ludwin & Presutti]
                • What financial protection is available
                • Products liability factors in the underwriting decision
                • Products liability factors impacting insurance cost
                • Preparing and presenting your company to the insurance market

2:00 - 3:00     Products on Trial: Compliance with Standards and Regulations [Cahill]
                • Using the concept of Group Wisdom
                • Focusing on “Why” instead of “Compliance”
                • Compliance evidence and the Engineering Witness
                • The Burden of Proof and Taking the Moral High Ground

3:00 - 3:15     Afternoon Break

3:15 - 4:45     How to Write Effective Warnings [Kinzie]
                • Which Warnings Work and Which Ones Don’t
                • Liability for Inadequate Warnings
                • Hands-On Training: A Methodology for Creating Only the Warnings You Need

4:45 - 5:00     Final Discussion & Adjourn
                                          The Conference
Day 2

7:30 - 8:00             Continental Breakfast

8:00 - 8:45             Product Traceability and Recall Readiness [Goodden]
                        • Building traceability into the product and process
                        • Ensuring your components suppliers are building in traceability
                        • Creating the Recall Team and responsibilities

8:45 - 9:45             Compliance with International Regulations Governing Your Product [Kinzie]
                        • New 2012 Regulatory Requirements in Other Jurisdictions
                        • How to Report and Recall Products Sold in Other Jurisdictions
                        • Resources to Track and Anticipate New Regulations

9:45 - 10:00            Break

10:00 - 11:00           How a Product’s History, Internal Documents, and Pre-Sale Testing Help or
                        Hurt a Case [Ruff]
                        • Similar incidents or a lack thereof - How your product’s history can affect future
                        • How your internal documents can lead to losing the case
                        • Hazard analysis - How do the juries view hazard analysis and should an analysis
                          be retained in the first instance

11:00 - 12:00           Consumer Product Safety Laws Updated - Where are We Now? [Joern]
                        • Rules, rules and more rules - An overview of important Consumer Product
                          Safety Commission rulemakings and their effects on businesses
                        • International developments that affect US businesses
                        • What is coming - What should businesses be watching out for in the near future

12:00 - 1:00            Lunch (provided)

1:00 - 2:00             Consumer Product Database - What Matters Today [Joern]
                        • – Important changes
                        • What to do now – essential procedures to put in place
                        • Beyond the Consumer Product Safety Commission - database reports don't stop

2:00 - 3:15             The Story of Your Product in Litigation: Quality and Compliance Lead to
                        Happy Endings [Johanningmeier]
                        • Bottom Line - Costs include more than you think
                        • Quality programs and regulatory compliance outside litigation
                        • Litigation and the Role of Hindsight
                        • Post-Sale measures - Recalls and Crisis Management

General Information
Fee Covers: Course notebook, continental breakfast, break refreshments and lunches.
Accommodations: The InterContinental Hotel is located in downtown Milwaukee at 139 E. Kilbourn Ave, just 8
miles north of Milwaukee International Airport. Attendees will receive a special rate of $169 up until June 11. To
secure a room call 1.800.951.4667 and state you are attending the Annual Midwest Product Safety Conference.
                         Bastille Days 2012
                              Bastille Days in Milwaukee July 12 – 15
                              featuring new Mardi Gras celebration!


                               Thursday July 12: 11am-Midnight
                                Friday July 13: 11am-Midnight
                               Saturday July 14- 10am-Midnight
                                 Sunday July 15- 11am-9pm

Bastille Days, Milwaukee’s popular French festival and one of the nation’s largest French-themed
celebrations, returns to downtown Milwaukee’s Cathedral Square Park, July 12 – 15. The free,
four-day bash attracts over 250,000 visitors annually who enjoy live music, an international marketplace,
chef and wine demos, French and Cajun cuisine, roaming entertainment and a signature 43-foot Eiffel
Tower replica offering hourly light shows.

                                         Storm the Bastille
                                   Thursday, July 12, 2012 - 9pm

Run through the streets of Downtown Milwaukee with 4,000 of your closest friends! Runners and walkers
kick off Bastille Days with the annual BMO Harris Bank Storm of the Bastille 5K Run/walk, in honor
of the 18th century attack on the Bastille prison in Paris. The 5-K run and 2-mile walk will take place on
opening night of the festival, July 12th at 9pm. This year's 5K run/walk will begin on North Jefferson
Street, adjacent to Cathedral Square Park. The course will lead participants through the scenic streets of
downtown Milwaukee & the Historic Third Ward.

               The Bastille Days Festival is only 3 blocks
                     from the Conference Hotel
                  Midwest Conference Registration Form
                      Space is limited. Register early to assure your place!

Registration Fee:       $595 Special – Register before May 11
                        $695 after May 11






Phone:          ( ____ ) _________________

Email: _______________________________ Nickname (name tag) _______________

Billing Information

    Check Enclosed                   Reserve My Place Now, Bill Me           (Must be paid before Jun 4th)

    Charge to My Credit Card (Visa, MC, AE) (Book now, credit cards will not be charged until 40 days before event)

    Cardholder’s Name

    Card No.                                                               Expires


How To Register

Fax: Fax completed form to 262.594.5715
Email: Complete form and email to seminars@IPSLP.Org
Mail: Send completed form and check to:                  Goodden Enterprises LLC
                                                         S95 W34660 Jericho Dr
                                                         Eagle, WI 53119 USA

Refund Policy
Goodden Enterprises will give you a complete refund if you cancel before Jun 1, 2012. Cancellations between Jun
 st         th                                                                 th
1 and Jun 15 will be charged a $200 cancellation fee. No refunds after Jun 15 , but substitutions are allowed.

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