What Every Marketer Needs To Know About Web Hosting.txt

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Choosing your web hosting provider is the next logical step after you have registered your domain
name. However, it is not easy to find the right web hosting deal. There are many companies that
offer web hosting services. If you make a search on Google for the keyword web hosting you will
get more than 100 million results!

If you want to have a successful online presence you need to have reliable web hosting. Your web
site has to be always online and accessible. Otherwise, you will loose clients and prospects. Let's
compare this with a traditional business. If you have a shop in "offline" business name of the shop
is your domain name and business space and infrastructure is your web hosting. Imagine a cafe
that don't have electricity once a day for one hour or a fast food service where there is only one
employee instead of four!


You have to choose your web hosting deal depending on type of your site. You won't choose the
same web hosting deal if you have a personal web site, web site for email newsletter subscription
and archives, e-commerce site or web forum. There are 4 main web hosting: virtual (shared)
hosting, dedicated server, collocation server and reseller hosting. The two most used are virtual
(shared) hosting and dedicated server.

Virtual (shared) hosting is the situation where many web sites reside on one web server. This is
the cheapest web hosting because many users split the cost for web server. You can find quality
virtual hosting from $100 per year.

Dedicated server represents a hosting where company lease the whole web server from web
hosting company. That web server is located in the web hosting company. Dedicated server is the
right choice for company that doesn't want to share there server with other users. Dedicated
server can be managed and un-managed. In the first case web hosting company will take care
about setting up and constant updates and upgrades of your web server while you will have to do
that in the second case. Advantage of this type of web hosting is that you can completely
accommodate your web hosting to your needs. Also, dedicated server is the only logical choice for
web sites with lots of visitors. Because of costs for a dedicated server that start from $100 per
month, usually this hosting is chosen only by companies which take their Internet business very

Collocation server is similar to dedicated server. Difference is that company doesn't lease a web
server. They place their own web server in the web hosting company. Also, company has physical
access to their web server while it is not the case in using a dedicated server.
Reseller hosting is targeted to companies that want to start their own web hosting business.

Useful web site where you can find a web hosting that will fit your needs is


You have to take several factors in consideration in order to be satisfied with your web hosting.

Web space

Web space is determined by the type of your site. Certainly, if you want to have a web site with
basic information about yourself and your work without using web applications that 50 MB of web
space will be enough. On the other hand, if you want to have complex e-commerce site with
several thousand products in your database or web site with members, you don't have to take
anything less than 1 GB.


Bandwidth represents data that has been transferred from your web site and that include graphic
details, images, banners, files for download etc. Content is very important for planning your
bandwidth. For most sites, 10 GB monthly bandwidth is more than enough while for some other
sites like desktop wallpapers sites bandwidth can be often even several hundred GB per month.

Up-time or visibility

Up-time or visibility represents time expressed in percents that show how much is one site online.
Don't be fooled because someone guarantees for example 98% up-time because it is not enough.
You don't have to take anything les than 99.7%. Believe us, that difference is very big. Useful site
checking your up-time is

Email accounts

It is important to know what you will get in your web hosting package regarding email accounts.
Will you get only a so called catch -all forwarding which means that all emails sent to will arrive to your email address or you can set-up email accounts for
several users? For how many? Is it for 5, 10, 100 or unlimited email accounts? Also, it doesn't hurt
to check do you get a so called POP3 email address ("real" email address), web mail or both?
Having a POP3 email address you will be able to check your emails using your favourite email
client and web mail enables you to check your emails at any place that has computer and Internet

Server type, tools and control panel

The two most often used hosting are on Unix-based or Windows platform. That fact has for the
result program languages, databases and scripts that you will be able to use. On Unix-based
platform, usual choice is PHP language in combination with MySQL while on Windows platform
ASP or ASP.NET language in combination with SQL Server. You have to check do you get a
database in your package and how many. Today, modern web site has to be database-driven.

Also, it is recommended to be informed about tools that you get in your web hosting package, no
matter if they are applications for web statistics, file manager and things like that. Best solution is if
you get a cPanel along with Fantastico. Using Fantastico, marketers without technical knowledge
can install most popular web applications within 2-3 clicks.

Technical support

Technical support is one of the most important things in choosing your web hosting, especially if
you are a marketer without technical knowledge. You have to be sure that your technical support
will answer your emails within 24 hours. This is not only important for choosing your web hosting
company, it is important to literally any company that sells products and services, for example
software company.

Some companies are so well organized that you will receive response from them within 1 hour!
You can get an image about your future technical support about the way they can be contacted. Is
it only via email or they have a support phone, too? Do they have a toll-free number? Do they
have trouble-ticket system? Also, very important thing is their working hours. Do they provide
technical support only during their working hours from 9 to 17 or they offer 24x7 technical support?
The best way to see how professional they are is to make a list of questions, contact them and -
wait to get the answer.


It is a common practice that web hosting and software companies have Testimonials section
where you can read recommendations from their happy customers. Don't rely only on that section.
Many web hosting companies offer you to see their portfolio of web sites that they host. Contact
several webmasters and ask them about what they think about their web hosting provider. Very
useful thing in finding best web hosting deals and recommendations is to visit popular web forums

You see that there are several factors that influence in choosing your web hosting package. You
have to be aware that like with everything else, when we come to web hosting you usually get
what you pay for.

Dejan Bizinger is a Contributing Editor for Infacta. Infacta is email messaging services company
providing powerful, yet easy-to-use award-winning Group Mail, software for sending highly-
personalized email messages and Group Metrics, software for email tracking. For more
information visit:

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