Greater NY Chapter
APRIL, 2008 VOLUME 10, ISSUE 2
Marketing Research Associates A PUBLICATION OF THE GREATER NY CHAPTER OF THE MARKETING RESEARCH ASSOCIATION
P Box 3242
Grand Central Station
NYC, NY 10163
As I sit at my desk late at night and ponder industry evolved to RDD sample, which for a
the future of our Association and Marketing while seemed to reduce the call for a more
Research, one thing keeps running through representative way to reach our
my mind (besides that I need to go home). population and hence increase data quality.
That is, “The more things change the more Then some years later came the Internet, for
they stay the same.” Of course, this is in better or for worse, and data collection
relation to marketing research. No matter changed dramatically. At first large amounts of
what data collection methodology is the data could be collected in days, now in hours.
most current popular method, it all boils Who knows, maybe the next evolution in data
down to quality. Everyone wants their data collection will allow us to collect large
more quickly and less expensively than last amounts of data in seconds. But... will it be
year. But in my opinion, in the long run, it Scott Sycoff quality data? All I know is that I am
all boils down to quality. Wikipedia says, Executive Vice President confident our association and our industry
“Data Quality refers to the quality of data. Innovative Concepts will take the necessary measures to help
Data are of high quality ‘if they are fit for 2007-2008 Chapter President ensure quality data.
their intended uses in operations, decision Scott Sycoff
making and planning’" (J.M. Juran). Alternatively, the data Executive Vice President
are deemed of high quality if they correctly represent the Innovative Concepts
real-world construct to which they refer.
Sure, everyone says they want it more quickly and less
expensively, that is until there is an issue with the data
Spring Is Here!
quality. Data quality has been an increasingly popular issue
in the past year or two with the ever growing usage of online
panels and its inherent usage of repeat respondents, and by
that I mean someone being on more than one panel. But
what is impressive with our industry and specifically with
our association is its ability to correct perceived flaws in how
we do things, which is something that I have seen taking
place all the time within our association of marketing
research professionals over the past 20+ years.
When I first began my career in marketing research, the
industry was in the process of re-evaluating the use of
listed telephone sample (literally ripped right from the
phone book), which of course had its flaws. From this our
EDITOR’S NOTE CALL FOR PEOPLE NEWS
NEW FACES AND PLACES AND STARS ON THE RISE…
WRITERS! as compiled by Kevin Sheehan
Gazelle Globalization Group (g3) is pleased to announce the New Book Announcement for one of our members…
We’re looking for a few good men and women to write
expansion of our production team through the hiring of Selling Blue Elephants-How to Make Great Products That
ARE YOU FREAKED OUT YET? for the newsletter. You don’t need to be Hemingway (as
Alexander Veidt as a translation project manager specializing People Want Before They Even Know They Want Them
It’s certainly been a winter of you can tell from my own articles), just a point of view,
in European and Asian languages. (Howard Moskowitz, Alex Gofman, Wharton School Publishing,
discontent. I can’t remember a nugget of expertise and access to a computer. Articles
the last time I picked up a can be short, medium or long, informative or amusing. Tom H. C. Anderson, Founder & Managing Partner of
Almost no topics are out of bounds. Most importantly, Anderson Analytics, in conjunction with the company’s Through engaging, informative cases studies, Selling Blue
paper and didn’t see multiple
send what you would like to read in your newsletter. updated website at www.andersonanalytics.com, has started a Elephants illustrates how brands like Hewlett-Packard, Prego,
articles on: A. The coming
blog, the ‘Information Advantage’ (www.tomhcanderson.com). Vlasic, and MasterCard utilized a fast, easy, flexible and cost-
recession (no Valentine’s gifts Anyone interested please contact Kevin Sheehan at
The blog will, among other things, include upcoming round- effective process known as Rule Developing Experimentation
this year.), B. The ever increas- firstname.lastname@example.org.
K. Jonah Jameson table discussions between Anderson and marketing gurus such (RDE) to transform the way they create consumer-targeted
ing cost of oil and gas (Turn the
Editor, The Daily Bugle as Jack Trout, Guy Kawasaki, Laura Ries, and David Aaker. products and messages. In today’s hyper-competitive world, it
furnace off, we sleep with the
isn’t enough to know how to make products better.
dogs tonight!), and C. The Exhibit Surveys Inc. would like to announce the following Organizations must be able to anticipate what consumers need
downward spiral of Britney and promotions: before they realize they can’t live without it. Selling Blue
her little sis (Kids, time for another family meeting to talk about Ian K Sequeira to Executive Vice President from VP. Elephants will change the way people think about selling to
why Mom and I have thrown the TV and radio out the window.).
Nancy Flora to Research Production Manager from present and future customers. RDE offers companies worldwide
Add to that a gaggle of presidential wanna-be’s that make me a tool to give them competitive differentiation and a means to
wanna-be Canadian, it’s no wonder my doctor is concerned about
my blood pressure. Which is why I can promise your senses will
not be assaulted by the trials and tribulations of our turbulent,
NOMINATING Darren Leib to Director of Client Programs and Research
Systems from Program Manager.
break away from competitors.
In less than 10 months, the book has had brisk sales on six
tempestuous times as you turn the pages of this terrific tabloid.
OK, when I get nervous, I alliterate. Sue me.
Besides, spring is coming, and with it a couple of great
COMMITTEE National Qualitative Centers (NQC) has expanded again!
Its newest qualitative suite has its own separate entrance, a
continents, was on international bestseller lists, has been
endorsed by top universities and corporations, and enjoyed
wide media coverage. It has been translated and republished
The nominating committee this year 700 square foot conference room, an observation room which in eight countries, with another seven licensed and in
opportunities to get together and enjoy one another’s company (who will be nominating candidates for President Elect production.
seats 18+ clients and an attached, close-circuited lounge
at the Joint Chapter Conference in Philly or the national and 2 Director-At-Large seats) will be: which seats up to 10 more.
conference in NYC. Between the two, I’m sure I’ll have enough New York Consumer Center would like to announce the
pictures in the next newsletter to rival any high school yearbook. Brendan Sammon -- 732.952.0000 With 8 suites in a single downtown Chicago location, NQC is following new hires:
So try to forget the doom and gloom and if you see me at a email@example.com the largest qualitative facility in the world.
Kevin Weng, Facility Supervisor : Kevin is responsible for all
conference, smile. You could make the front page. And that’s a Q Research Solutions Contact Ilyse Levy or Pam Kowalewski by phone areas of project execution, scheduling, client arrangements,
whole lot better than another embarrassing shot of Britney. Jacki Spear -- 732.972.2141 (1-800-335-1222) or by e-mail, at respondent verification, inventory control and hospitality
firstname.lastname@example.org CHICAGO@ NQCCHICAGO. COM management. He graduated from Philadelphia University with
Kevin Sheehan – Kevin@focusvision.com –203 428 2422 Online Survey Solutions a Bachelor of Science in Marketing and has numerous years of
Meg Ryan -- 610.544.0690 experience as Assistant Supervisor of Admissions at a major
Meg.Ryan@onlinesurveysolution.com NY tourist attraction, managing thousands of guests daily.
Online Survey Solutions Kristin Ameruoso, Project Manager : Kristin is a member of
Kim White -- 610.450.5851 a client-focused service team that sets the standard for
email@example.com exceeding expectations, and is responsible for various aspects
Schlesinger Associates of project management, including maintaining quotas,
Please contact them if you have reviewing respondent grids, and writing screeners. Kristin has
any suggestions for nominations. numerous years of experience as a Project Manager in the
Marketing Research field and as a Recruiting Manager, briefing
recruits on new projects and acting as the line of
communication between the recruiters and the clients.
Naturally it had to snow, one of belly dancers and a snake (I kid you not---yet another reason to
only 3 snow days all winter, attend our speaking events!). Jackie took us on a trip across the
during International Day. That globe, leaving us the keys to success when working internationally:
being said, several dozen hale take advice, learn, take your time and don’t deal in stereotypes.
Kevin Sheehan of and hearty souls braved the Joel then gave us a great day to day project management process
FocusVision Gets His Irish elements for the inaugural and how to get the most out of your international research.
Up For International Day
international event held at the Most importantly, we all learned that what works here in the U.S.
Union Square Ballroom. doesn’t always work in the rest of the world. Extra time, plan-
After kicking the snow from my shoes, I made my entrance, pass- ning, research and consideration have to be taken to get true
ing through long, hanging gossamer curtains and down the stairs value out of your research.
to our meeting room. The temperature was about 4 degrees Between the speakers and the cocktail party, we huddled in a
warmer than the wintry weather outside, but at least it was no side room that had a roaring fire. Seats by the fire were a
longer dropping fat, wet snowflakes onto my head. premium and yours truly happily had a nice section of his head
Over the next 3 hours, speakers Matthew Harrison, Jackie Lorch warmed by the overhead fireplace. The food at the party was top
and Joel Perelmuth outlined the process, pitfalls and pros of notch, and there was a certain rowdy table of revelers
fielding research outside the United States. Matthew recounting tales of amore, since Valentine’s Day was just around
concentrated on B2B research in China, educating us all on the the corner. Did some of us reveal too much? Who cares? As long
types of research being conducted and the need to expect the as the drinks were free!
unexpected. He also recounted a client dinner complete with
HOT TOPIC HOT TOPIC
ON TUNA FISH AND
In market research, our major control points are whenever PII
and CI are transferred from one entity to another: Respondent
tells moderator and viewers, facility hands recording to research
company, research company gives tape or video clips to client
MRD, client MRD reports to client marketing…
Each control point can be protected with documentation that
Yes, folks, a new year means a loses a dozen hard drives of financial data, the public grows more identifies the material being transferred as containing PII and CI,
Peter Houlahan new opportunity to look at the sensitive to the subject. Whenever a big pharma company imbeds outlines acceptable uses, and indemnifies the party supplying
whole issue of protecting the names of thousands of patients taking their anti-depression the information against damages should the receiving party take
respondent privacy. Like Britney medication into the header of a mass email, the government actions that result in a violation of a respondent’s privacy. See
Spears and Paris Hilton, it just never seems to go away. But we regulators creep a little closer. And every time a computer geek the adjoining box for some of the specific documents and steps
all know we need to take action to protect ourselves and our invents something new to do with a digital video file, there your organization can take to protect yourself from violations
industry in this area. And when one goes searching for solutions becomes just that many more ways to lose control of and, more importantly, protect the industry and the respondent
to the new challenges of protecting respondent privacy one information. by making sure everyone in the chain of command knows they
naturally turns to… Tuna fish. are handling this sensitive information and the acceptable uses
SO BACK TO THE TUNA FISH. of it.
But before we get to the tuna, let’s go back to the basics of
respondent privacy, starting with… In 1999 the television show “60 Minutes” ran an
As an industry, we should be working together with high level
investigative piece on food safety in the tuna
PII & CI - There are two main components to respondent membership involvement to self regulate by identifying our
industry. As you may have guessed, any time Mike
privacy: Personally Identifiable Information (PII) and control points and standardizing the solutions and
Wallace and a video camera show up in your lobby
Confidential Information (CI). documentation to be used to best protect this sensitive
it’s never a good thing. And when the general
Jeff Nicol, founder of Privacy Ready LLC, a privacy information.
public is the victim, the politicians start wanting a
consulting firm, defines PII quite simply as “anything piece of the action. So the Tuna Industry immediately
that would allow someone to identify, contact or locate did two very smart things. Although market research The following steps will go a long way to protecting you,
a respondent”. When it comes to observation and does not have the same sort of crisis on our hands, we your company, your client, and the respondent when
recording, the key to remember is that a respondent’s image can still learn a thing or two from Charley Tuna. handling PII and CI:
and even voice alone is considered PII. So you can
“cleanse” respondent data as much as you want, but the HERE’S WHAT THEY DID… Examples of documents 1-3 can be found on
moment you allow someone to watch from behind the mir- First of all, they took action to address the issue
ror or remotely by video streaming or show her a video tape, you themselves before the government addressed it for them. • Use Respondent Consent Agreement that clearly and
have release PII to that person. Market Research has already started to do this by putting transparently identifies to the respondent all uses of
representatives on the front lines in Washington, DC, and on the the information you are gathering and include the
CI is any information about a person that is not currently in the
state level. Duane Berlin of Lev & Berlin and chief counsel for possibility that the respondent may be observed and
public domain or readily available to the public. So what do we
CASRO, and Howard Fienberg, director of government affairs at recorded. The ability to “opt out” – either before or
need to worry about here, whether the respondent prefers Pepsi
CMOR, with whom MRA works closely on the issue, both operate after the interview – is essential.
over Coke? Your lawyer is going to tell you yes, but seriously…
OK, so it is true we should get into the habit of protecting all at the state and federal levels to protect the research industry on • An Intent of Use agreement between you and any party
information with equal rigor, but the real stuff that ought to legislation such as the federal no call list initiative. Says to whom you are providing information – facility to
keep you up at night is anything related to meds, money, kids Fienberg, “It is a battle we fight everywhere and all the time, and research agency, agency to client, etc… This
or booze. everyone in our industry is a stakeholder”. acknowledges the presence of PII and CI, its acceptable
So what should you do? Again, Fienberg: “ Those in our uses, and indemnifies you from damages caused by the
PII without CI is not a problem: Joe Smith attended a focus
community should simply get involved with the trade recipient.
group. Same goes for CI without PII: respondent 3 is bipolar. But
together they constitute a respondent’s private information: Joe organizations not only to contribute to the efforts but to learn • Execute blanket Non Disclosure Agreements with all
Smith is bipolar. Needless to say, you better guard that little more and access important resources on the subject.” your employees – anyone exposed to PII and CI needs
piece of news with your life. Secondly, the tuna men implemented the concept of “control to be under one.
scenarios involving respondent privacy. The good news is that quality standards, handling procedures, and record keeping for outlining the uses and protection of the information
the Market Research Industry has a great track record in this each of these control points and standardized it across the you are collecting. Warning – anything you put in your
area. We’ve always known that being loose with this kind of industry and created a chain of control from hook to table. The privacy statement you are legally bound to actually
information threatens our companies, clients, industry, and even key to it all is making sure everyone involved along the chain of do.Good example can be found at (for facilities)
ourselves. More importantly, this industry has honored its moral command knows exactly what is required of him. www.schlesingerassociates.com and (for research
obligation to protect the human beings who provide us with the This is precisely what we should be doing. Sure, we are all consultants) www.roiresearch.com.
information we need to make a living. That is, and should be, protecting control points all the time, but just not all the same
valuable equity when scrutiny is turned on our industry. way and not all the best way. Our industry needs to get
And at some point it will be. Every time a credit rating company together and standardize this process and the documents used.
SO MANY APPS, SPOTLIGHT:
SO LITTLE TIME
The virtual landslide of online
office applications that are
THE FABULOUS MISS M….
hurdling our way can be The New York Chapter of the MRA is fortunate to have many When asked about her experience
daunting. I can name four “free” volunteers who contribute to the success and growth of the with the MRA, Meredith mentioned, Meg Ryan
online office packages right off Chapter. The newsletter is the perfect place to highlight the “It has been a wonderful experience. Director of Client
Gabe Oshen, Development
VP Account Services, ISA the bat; Zoho, Think Free, Google efforts of these volunteers. This month we would like to I have met lots of people and have Online Survey Solution
New York recognize Meredith Falvo of J Reckner Associates. made friends. It’s a great way to
Docs & Spreadsheets, and Ajax.
Now welcome a new (and no minor) Meredith joined J Reckner Associates 2 years ago as network. The MRA provides an opportunity
competitor. The big MS, yes, Microsoft will be chirping in with Facility Director. When she started at JRA she for business development and personal growth.”
their own version of an online office. A beta test is already became a member of the MRA, and almost Thank you Meredith for your hard work and
underway for Microsoft Online Office Live Workspace and is now immediately decided to get involved. After dedication to the New York MRA Chapter. We
approaching a board member to learn more are always looking for volunteers. Please
available online to anyone who has Windows running on their
about volunteer opportunities, Meredith contact a board member if you are
computer and wants to participate in the beta testing. The
to date with everything they need. Google apps is also free to was recruited to manage the interested in getting involved.
downside for MS is that it still requires you to have Microsoft registration for each of the NY MRA
individuals, just go to google.com and click on Google apps –
Office apps to create and store the documents you bring online. Chapter events. She has done a great job,
you will need a gmail account, but that’s free too - and you get
MS Office Live Workspace is one of several online services that the same suite of online office products available to companies and we are very thankful for her efforts!
Microsoft is introducing. They just announced recently that that sign up.
they would expand availability to its web hosted versions of
With all these online office products and file sharing
Exchange and SharePoint, previously only available to large
applications currently available, what does that do to corporate
companies. These will now be available to companies of Meredith Falvo
“paranoia” about owning and controlling everything an
employee does from web surfing to email, to using the of J Reckner Associates
There are many “free” and “for pay” online office applications bathroom. Not only are companies becoming more security
and file sharing applications available, and MS plans to be a conscious (as they should be), they are also becoming a bit
major contender as it realizes that online office life is more and web-centric when it comes to spying on their employees. Privacy
more of a reality. If you want to sign up for beta testing of MS rights are out the window where corporations are concerned. It
Live Workspace you can visit www.workspace.officelive.com - if is funny how we have laws about government prying into our
you do sign up, you are automatically placed in a $100,000 affairs (online or off), but a corporation can read even the most
sweepstakes for beta users. personal email message or track an employees every move on
Google is still ahead of the game for offering a very impressive the internet. Most companies tell their employees that they
and integrated online office product which can include a monitor certain things, but some do not and somewhere there
company portal with accounts set up for anyone who has may be an IT guy (or gal) watching, reading and listening to
permission from their company to use Google’s suite of online everything you do, write or say.
office products - which includes a user friendly yet powerful So how will corporate “no privacy” policies play out with these
word processor and spreadsheet – almost indistinguishable from online office applications? Stay tuned for the continuing
MS Office Word and Excel. Calendar, Email and Search are all legislative battle over privacy and the internet.
right there to keep the business man or woman on the run up
WELCOME NEW MEMBERS!
The Greater New York Chapter of the MRA would like to welcome the following new members.
We look forward to seeing you at the Chapter events and hope that we will meet your needs and exceed your expectations
in the coming year. Please feel free to contact a Board member should you need any assistance.
Samantha Adby Dario Olgoso Merrill Carey Jeff Resnick
QRS Market Research Ltd. LanguageWorks, Inc. Evo Research & Consulting Inc. Opinion Research Corporation
The Stable House, Priory St. 1123 Broadway 28 W. 25th St 600 College Rd E
GAZELLE GLOBALIZATION GROUP (G3) From an extensive, carefully assembled team of the
Hertford, United Kingdom, SG14 1XX New York, NY 10010 New York, NY 10010 Princeton, NJ 08540
world’s finest translators and cultural experts, Gazelle
Also branded as g3 or g3translate.com, Gazelle Globalization 044 199 2500 355 646 205 2128 212 242 1022 609 452 5288
Globalization Group hand-picks the specific teams of project
Group is the primary translation resource for the market research managers, linguists, editors, and proofreaders for each project Andrea Alfonsi Tina Reeves Chanon Cook Kristen Rodacker
sector and is heavily invested in today’s top translation according to their particular talents and fields of expertise. Medefield America Medefield America Comedy Central Jostens
professionals and the very latest translation software platforms The result is a polished, high quality translation that is 24 W. 40th St. 24 W. 40th Street 1775 Broadway 3601 Minnesota Dr
available in the industry. This seamless integration of g3’s human New York, NY 10018 New York, NY 10018 New York, NY 10019 Minneapolis, MN 55435
indistinguishable from the source language as respects both 267 323 2667 609 914 4248 212 767 8919 952 830 3394
and technological assets is what gives our clients the best value content and context. Your company’s image is our image and it’s
for their investment dollar anywhere in the marketplace. a responsibility we take very seriously. Robin S. Ayoub Adam Schrager, PRC Ronald L. Davis Matt Ronco
Drawing on over 25 years of solid translation project Lexi Tech International New York Consumer Center Harris Interactive Peanut Labs, Inc.
It is our top priority to help our clients break free from today’s 10 Dawson 28 West 44th St 60 Corporate Woods 114 Sansome St.
management experience, g3 delivers personalized, highly worldwide language and cultural communication barriers so they Moncton, Canada E1A 6C8 New York, NY 10039 Rochester, NY 14623-1547 San Francisco, CA 94104
scalable concept-to-completion solutions to our clients who are can grow their businesses internationally without delay or 506 961 0895 212 302 9393 856 562 5035 415 659 8266
seeking to expand their global identity. distraction. As our name implies, Gazelle Globalization Group
We have painstakingly designed g3 from the ground up to fill Andrew Campbell Andrea C. Schrager, PRC Tina Day Jessica Siversen
achieves this through combining unparalleled speed of
IDI/Innovations & Development, Inc. Meadowlands Consumer Center Harris Interactive USA Weekend Magazine
the market research industry’s need for fast, highly implementation with unmatched fluent linguistic elegance. 115 River Road, Wharf 3 100 Plaza Dr. 76 Carlson Rd 535 Madison Ave
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markets around the globe.
Christopher Driver Norman Spector Louis Donne Jason Ten-Pow
Decision Drivers Connecticut Connection Group Four OnSurvey Inc.
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Tina Duran Robin K. Albing Angela Hamlin Carol Udell
Morley Companies, Inc. Albing International Marketing Comedy Central Canadian Viewpoint Inc.
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Craig Ferguson Jeff Baker Cheryl Harris Jean G. Vincent
Medefield America Lightspeed Research Lightspeed Research Vincent McCabe, Inc.
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QUALITATIVE RECRUITING Medefield America Pearson S.A. de C.V. Evo Research & Consulting Inc. 39-27 44th Street
24 W. 40th Street Homero 223-401 28 W. 25th St Sunnyside, NY 11104
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New York Consumer Center Survey Sampling International Marketing Evolution 12 Debrosses St
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Fieldwork International Healthcare
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NEW YORK STATE OF MIND
MRA CHAPTER EVENT –
THE GREATER NEW YORK CHAPTER OF THE MRA
WILL BE HOSTING A COCKTAIL PARTY DURING THE JUNE CONFERENCE.
THE ANNUAL MRA CONFERENCE WILL BE HELD AT THE
MARRIOTT MARQUIS IN NEW YORK ON JUNE 4-6, 2008.
Please join us at the cocktail party…
Thursday, June 5th, 2008
Cocktail Reception: 6:30 PM to 10:00 PM
Located at Tavern on the Green: Central Park at West 67th Street
Top Shelf Open Bar, Hors d’Oeuvres, and Buffet Style Dinner
Live Band: The Nerds have played at Carnegie Hall
and are well known at the Jersey Shore.
They may look funny, but when playing songs from Led Zeppelin,
Billy Joel, Queen, Neil Diamond…You’ll be sure to sing along.
BE THERE OR BE SQUARE!!
RSVP no later than June 3rd, 2008
To register, visit the MRA National Website at http://www.mra-net.org
Cancellation Policy – Cancellations received after May 30th and all no-shows will be billed
Thanks to Steve Gerzovich at Ziment for unearthing this New York Times
article for us. In keeping in line with our recent International Day, here
are some helpful phrases should you find yourself in a foreign land
looking for just the right words to say…
USEFUL PHRASES FOR THE
Sometimes you need the right words in a hurry. Herewith an emergency glossary
that can get you out of trouble, fast. Or maybe into it.
There is an iguana in my shoe. That man/woman is not my husband/wife.
French: Il y un iguane dans ma chaussure. French: Cet homme/cette femme n’est pas mon
German: In meinem Schuh ist ein Leguan. mari/mon épouse.
Spanish: Hay una iguana en mi zapato. German: Dieser Mann/diese Frau ist nicht mein
Does this restaurant have a name? Spanish: Ese señor/esa señora no es mi
French: Ce restaurant a-t-il un nom? marido/mujer.
German: Hat dieses Restaurant einen Namen? When was the hotel demolished?
Spanish: Tiene nombre este restaurante? French: Cet hôtel a été démoli quand?
German: Wann wurde das Hotel abgerissen?
I am allergic to moonfish Spanish: Cuando fue derribado el hotel?
French: Je suis allergique au poisson-lune.
German: Ich bin gegen Mondfisch allergisch. I think it came from a blowpipe.
Spanish: Soy alérgico al pez luna. French: Je pense que cela provient d’une
A small person has bitten my leg. German: Ich nehme an, es kam aus einem Blasrohr.
French: Une petite personne m’a mordu Spanish: Creo que salió de una cerbatana.
German: Eine kleine Person hat in mein Bein What is the usual ransom?
gebissen. French: Quelle est la rançon habituelle?
Spanish: Una persona pequeñita me ha mordido German: Wie hoch ist das übliche Lösengeld?
la pierna. Spanish: Cual suele ser el rescate?
Are they going to sacrifice that chicken/goat/ This policeman is drunk
civil servant? French: Ce policier est sôul.
French: Vont-ils sacrifier ce poulet/cette chèvre/ German: Dieser Polizist ist betrunken.
ce fonctionnaire? Spanish: Este polícía está borracho.
German: Werden sie dieses Huhn/diese
Ziege/diesen Beamten opfern? Can you remove bloodstains?
Spanish: Van a sacrificar ese pollo/esa cabra/ French: Savez-vous nettoyer les taches de sang?
ese funcionario? German: Können Sie Blutflecken entfernen?
Spanish: Puede quitar manchas de sangre?
My soup is alive.
French: Ma soupe est vivante.
German: Meine Suppe lebt.
Spanish: La sopa está viva.
10th Annual Greater New York and Philadelphia SCHEDULE AT A GLANCE
Chapter of the MRA Joint Chapter Conference on
April 17th & 18th at the Park Hyatt Philadelphia THURSDAY MARCH 17TH, 2008
8:30AM – 10:00AM Registration and Morning Refreshments
Come, enjoy and learn from speakers from All Global, Astra Zeneca, Dell Inc, Drug 10:00AM – 10:15AM Welcoming Remarks
Development Insights, FocusVision Worldwide, Greenfield Online, IBM, IMA and more! 10:15AM - 11:15AM Session 1 Keith Kozak, Dell Inc.
Research and Design: What’s Love Got to Do With It?
1 Hour Research Design or Research Process
Cut off Date Member costs Non-Member costs 11:15AM - 11:30AM Morning Break
Early Registration March 20th, 2008 $310 $350 11:30AM - 12:30PM Session 2 Mike Moran, IBM
Standard Registration April 9th, 2008 $350 $390 Shifting Realities of the Tech Savvy Audience
1 hour Customer Service or Technology Trends
On-Site Registration Day of $400 $440
12:30PM – 2:00PM Lunch & MRA Update by Kristen Darby
$25 per person will be charged for those who cancelled prior to March 31st. No refund is available after March 31st.
2:00PM - 3:00PM Session 3 Jerry Arbittier, All Global Global
Physician Online Research – Pitfalls, Challenges etc
Hotel Reservations: $235 per night (single/double) Deadline: March 27, 2008, 1 hour in Problem ID/Resolution or Research Process
Phone: (215) 893-1234
3:00PM - 3:15PM Afternoon Break
There are a limited number of rooms available. All rates are based on first come basis. 3:15PM - 4:30PM Session 4 Chris DiNardo & Ross Weaver, Astra Zeneca
Market Research Trends in Pharma
Registration Contact: Beth Carey at IMA
848 West Lancaster Ave Bryn Mawr, PA 19010 1 Contact hour in Project Management or
(610) 527-5500/(610) 527-5588 firstname.lastname@example.org Problem ID/Resolution
Register online at: http:/ survey.confirmit.com/ wix2/p581422315.aspx 4:30PM - 4:45pm First day wrap-up/Announcement
5:00PM – 7:00PM Cocktail Party
STILL INTERESTED IN SPONSORING?
Please contact Meredith A. Falvo JRA, New York
FRIDAY MARCH 18TH, 2008
(914) 696-5150 email@example.com
8:00AM – 9:00AM Breakfast
Sponsorship Costs Includes: 9:00AM – 10:00AM Session 5 Keith Price, Greenfield Online Can They Hear Us Now?
Titanium $1,200 Individual signage at designated meal, Advertising space in the program (1page), Mobile Research
Sponsor board signage, Program listing as a sponsor pre-registration list, power How Cell Phones Are Impacting Data Collection
point slide, company name listed in E-Blast (the month following the event),
badge ribbon indicating level of sponsorship provided at conference & conference and Responsiveness
Bag Insert. (4 still available, 6 sold) 1 hour in Technical Trends/Privacy
Platinum $750 Individual signage at designated break, Sponsor board signage, Program listing as 10:00AM – 11:00AM Session 6 Peter Houlahan, Focus Vision
a sponsor pre-registration list, power point slide, company name listed in E-Blast Privacy Laws
(the month following the event), badge ribbon indicating level of sponsorship
provided at conference & conference Bag Insert. (1 still available, 7 sold) 1 hour in Technical Trends/Privacy
Gold $600 Sponsor board signage, Program listing as a sponsor, pre-registration list, power 11:00AM - 11:30AM Morning Break
point slide, company name listed in E-Blast (the month following the event),
badge ribbon indicating level of sponsorship provided at conference & conference
11:30AM - 12:30PM Session 7 Speaker pending confirmation
Bag Insert. Topic pending confirmation
Silver $300 Sponsor board signage, power point slide, company name listed in E-Blast (the 1 hour Strategic Thinking/Business Operations
month following the event), badge ribbon indicating level of sponsorship pending confirmation
provided at conference & program listing as a sponsor.
12:30PM - 1:30PM Session 8 Drew Cutler, IMA
Raffle $100 Projective Techniques: Tools for Better Moderating
Program listing as a sponsor, company name listed in E-Blast (the month
or a gift
following the event) & announcement of company during raffle. 1 hour Problem Idea and Resolution
FOR PLATINUM, GOLD, OR SILVER – 1 PAGE AD IN THE PROGRAM IS $250 1:30PM - 3:30PM Lunch/Raffle/Race winner/Wrap-up
Founded in 1987 by survey researchers, Marketing
Systems Group provides innovative products and
modules include researchPredictive Dialing, Manual Dial,
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CHAPTER MATTERS CHAPTER MATTERS
services to the survey research industry through its
three divisions – GENESYS Sampling Systems, PRO-T-S®
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Inbound/Outbound Call Blending, Digital Sound
Management Plus (Voice Recording, Playback and Retrieval),
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ADVERTISING CHAPTER MATTERS is a quarterly newsletter publication
of the Greater NY Chapter of the Marketing Research
Advertising is accepted for products and services that Association.
company is headquartered in Fort Washington, PA and Simultaneous Multiple CATI System Interfaces. directly relate to or benefit research practitioners and companies
also maintains branch offices in Lincoln, NE, Research ARCS® IVR Systems feature simultaneous inbound/ and users of marketing research. MRA reserves the right to reject Articles or other content may be copied from CHAPTER
Triangle, NC and Los Angeles, CA. outbound IVR options, complete panel management/ any advertisement that is not deemed suitable for publication. MATTERS only if CHAPTER MATTERS Newsletter of the
Creators of GENESYS, the first and only in-house RDD sample scheduling/recruiting functionality, concurrent Web/IVR Deadline: Chapter Matters is published 4 times a year, Greater NY MRA Chapter is attributed as the source.
design/generation system and the new virtual GENESYS survey capabilities and multiple project support. Whether Sept/Nov/Feb/June; ads must be submitted by 15th of the Anyone who would like to contribute to CHAPTER
Web-based system available 24/7, our full service sampling you are conducting customer satisfaction surveys, sensory preceding month. We reserve the right to refuse to place an ad if MATTERS is encouraged to contact Kevin Sheehan,
capabilities include design consultation, multi-mode sample tests, polling for a political campaign, making reminder the deadline is not met. Editor, at 203-428-2422.
methodologies, a complete line of sample screening services calls, recruiting for a central location test or focus group, or Technical Specifications: The opinions expressed in CHAPTER MATTERS are the
including GENESYS-CSS, the industry’s first service that collecting panelist information for your database, the ARCS views and opinions of the writers, and not necessarily
identifies ALL TYPES of wireless numbers both in dedicated system is up to the task. It allows you to start a survey with Mac or PC Files in the following formats only: Ads must be
hi-res 300 dpi eps or tiff files, B&W from Adobe Photoshop or an supported by the Greater NY Chapter of the MRA.
exchanges and those ported from landlines; listed a live interviewer and then transfer into an IVR survey,
Adobe Illustrator file eps with fonts converted to outline only.
household, business, targeted and online samples, plus passing appropriate data from your CATI system. Based on
You must include all fonts and logos and all art work needs to be
sample/list enhancement services including number look-up Microsoft Windows, COM+ (Component Services) and SQL CHAPTER MATTERS STAFF:
saved as a TIF or EPS.
and data appendage. Server, the ARCS system is engineered to be efficient,
flexible and highly scalable. All data are stored in industry To submit an advertisement, please contact Ginger DeStefano at Editor/Art Director . . . . . .Kevin Sheehan
PRO-T-S® is the first and only research Predictive dialer firstname.lastname@example.org or 914-698-9591 with any questions.
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tions including digital and VoIP with leading PBXes. Optional call 800.336.7674. Nonmember $700 BOARD COMMITTEE MEMBERS:
Half Page Member $190 Chapter President . . . . . . .Scott Sycoff
1/3 Page Member $125 President . . . . . . . . . . . . .Jacki Spear
President Elect . . . . . . . . .Brendon Sammon
1/4 Page Member $100
Nonmember $200 CONTRIBUTING WRITERS:
Business Card Member $75
Nonmember $150 Steve Gerzovich