LaCure Announces Strategic Partnership With PrivatSea
North America's oldest luxury vacation specialist joins forces with one of Europe's premier yacht
management and charter firms.
Online PR News – 26-April-2012 The Canadian luxury villa firm LaCure, announced today that it will be
joining forces with one of Europe's most well known yacht management companies in a strategic alliance
that is expected to increase the revenue of both groups. In addition to expanding their already ample
offering, several LaCure executives have stated they hope to gain more exposure in an increasingly
competitive European market.
Founded in 1979, the Toronto based LaCure has since earned a reputation as one of the luxury villa
industry's most well respected organizations. The company's inventory of luxury villas and vacation rentals
spans 29 countries and 5 continents; it includes a wide variety of properties, from moderately priced seaside
cottages to lavish country estates and exclusive private islands .
Notwithstanding its long standing notoriety and prestige, in recent years, LaCure has been faced with the
challenge of competing in a rapidly changing global marketplace, within an industry that is becoming more
and more competitive. Major online players such as Homeaway, and Air B&B have become household
names in recent years, making a massive inventory of home rentals readily available to consumers at the
click of a mouse.
The advent of online travel portals has given rise to an expanding marketplace full of increasingly
demanding and savvy buyers, creating a rift in the already volatile luxury travel industry. While some
struggle desperately to adapt to the latest technological advancements and developments, companies like
LaCure have been quick to stay ahead of the pack, transforming traditional business models into successful
While LaCure has been exceedingly successful in recent years, doubling its revenue in 2011 and more than
tripling its online visibility over the last 36 months, until now the firm's travel related activities have been
limited exclusively to luxury villa and property rentals. By partnering with PrivatSea, a leading charter and
management company based in Greece, LaCure hopes to offer added value to its most exclusive clientele
and simultaneously gain access to a large number of high profile prospective customers.
PrivatSea is a member of the of the Latsis Group, a multi-billion dollar consortium which includes Lamda
Development, an Athens based investment and development firm, Hellenic Petroleum , a crude oil and
natural gas supplier; as well as EFG International, a global private banking and asset management group
based in Geneva. The group's figurehead, Spiros Latsis, has an estimated net worth of upwards of $9.1
billion and was in included in Forbes Magazine's 2006 World's Billionaires List.