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Understanding Internet Marketing Online Advertising

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The best articles covering all aspects of internet advertising

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									Understanding Internet Marketing Online Advertising

The internet is incredibly popular and as such internet marketing online
advertising is becoming essential for most businesses. There is so much
advertising on the internet it's not funny and unfortunately much of it
is just hype. How do you know if you are doing it right or wrong? When
advertising online you need to have a good understanding of internet
marketing and how it works. Here are three myths of internet marketing
that if you are following you could actually be doing your business
damage.

Myth 1 - To succeed you must have a great website.

It is good to have a great website but it isn't the deciding factor on
whether your business will be successful or not. More important than a
good website is a good, well-defined service and a target market. If you
don't have a good product or service and a targeted audience then even
the best website won't make you successful. Before you begin building a
website you first need to know who your target market is. You need to
decide the best way to promote your products or services to that target
market. You need to be able to let your potential customers know how
your product or service will benefit them.

When you know your target audience and the best way to market to them,
then you can build your website based on these factors. In fact, all the
marketing you do needs to be based on these factors. With your website
you also need to focus on your content and search engine optimization.
Many people focus more on the design of the site, when in actual fact the
content and SEO is much more important. You do need to have a site that
looks professional but more importantly you need good content and a clear
explanation of your products and services.

Myth 2 - More traffic means more profit.

This is also another myth that doesn't ring true. You can have thousands
of visitors a day to your website but if none of them are interested in
what you are selling then you're not going to make any profit. You need
targeted traffic so that the visitors your website is receiving are
people that are interested in what you are selling.

It is better to have 100 buying customers than 1000 non-buying customers.
Your website needs to be very clear about what you are selling and how it
will benefit the customer. You want to make it so those customers can't
resist buying your product or service. First and foremost though, your
advertising and your website both want to attract customers that are
interested in your niche.

Myth 3 - Do whatever it takes to build a huge list.

Having a list of your customer’s emails and details can increase the
profits that you make. So why then is this just a myth? Similar to myth
2 where the quality of visitors is more important than the quantity, the
same goes when building your subscriber list, the quality of subscribers
is much more important than the quantity.
When you obtain customers names by giving away some freebies, this is a
great way to build a list but often you are building a list of people
seeking freebies and not people wanting to buy. You want a subscriber
list of potential customers, people who are really interested in your
products or services. You want to ask your site visitors to join your
mailing list in return for receiving a weekly newsletter or a helpful
report. The names you capture using this method will be much better
quality than giving away a bunch of cheap, freebies.

When you advertise online your internet marketing online advertising must
have the same quality and professionalism as your business.

								
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