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Article Marketing Techniques

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					Article Marketing Techniques - Setting Up
Efficient Articles for a Lifetime of Traffic

Driving traffic is one of the core important aspects that every internet marketer that has a website
needs to do, or else, that marketer may never be able to succeed online. What other better way to
drive traffic to one's website besides article marketing?

Not only is it a do once and forget method that pulls a lifetime of traffic when set up correctly, it
also acts as a great way to build your website's backlinks. Thus you will need to know some of
these article marketing techniques to set up your articles correctly.

Technique #1: Research the correct keywords

Why don't you put a little bit of time into making sure that your article is search engine
optimized? That way, it would be easier for people to search and stumble upon your article from
the search engines.

All you need to do is just the proper keyword research and write your article based on that
keyword. Make sure that it is a long tail keyword to ensure less competition, and that is has a
good amount of searches, according to Google's keyword research tool. Besides that, when you
have decided on a keyword, make sure that it has a keyword density of 1% to 2% in your article.
This means, for each 100 words, your keyword appears once or twice, never more or less.

Technique #2: Never conclude your article

Yes, you saw right. Do not add a conclusion to your article, as it tells people that they have
finished reading all there is to know about your article. You don't want this to happen because
once they have read the conclusion, they move on to another article without so much as a glance
at your resource box. This would definitely cost you a high click through rate if you practiced
this.

Instead, you should use the last paragraph to tell them that you've finished talking about the tips
or tricks or secrets that you promised to share in your title, but there's more to be learned if they
go to your website. In addition to that, avoid the use of concluding words. Instead, treat your
article like it has no last paragraph.

Technique #3: Avoid Egoism in Your Resource Box

By egoism, I mean, avoid writing anything about yourself in your resource box. Most readers are
not interested in your qualifications, level of experience, or anything else that may add credibility
to yourself as an expert author. If you insist of placing those, you may, only in your author's
profile. That way, if your readers want to know more about you, they have to only look your
profile up the directory.

Well, if you do not put in your qualifications, what do you put into your resource box? Here's the
trick: focus solely on inviting them (with a call to action statement) to your website to find out
more information on the topic that you've discussed about in your article. You see, people don't
want to know much about you; they only want to know what they can benefit from you. Thus,
the author resource box is the perfect way to get them to your website if they want more tips,
tricks or secrets that they can use to solve their problem.


By Breena Theseira

				
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