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How To Create Effective Store Displays _314_

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					How To Create Effective Store Displays
Merchandise that is displayed well will be sold more easily. Taking the extra time to design an
effective display for your products will greatly increase customer attention and sales. In order to
compel a buyer to purchase a product, they must see a need for it, and that need can be created by a
well-displayed product.
In order to sell anything, the item must be on prominent display to potential consumers. Product
features need to be prominently advertised and identify specifically how it will meet consumers'
needs. If no need currently exists, it's the display's job to invent it-marketing's essence is about
creating needs where none existed.
Pointers for Designing Effective Displays
o Customers must be able to see it! A display needs to be located where the most customers can see
and appreciate it.
o An attractive retail display will stand out. It should be placed in an area of the store where it will be
noticed. The entrance to the area of the store that is selling the same or similar products is an
excellent place for a display. This enables shoppers to start the comparison process when they walk
into the relevant section of the store.
o An effective store display should draw customers in and make them want to physically handle the
product. It's important for your potential buyers to "get a feel" for the product, as this is a critical
component of the consumer's decision-making process.
o Attract potential customers with a good display that highlights the products two or three most
unique, useful, and compelling features. Don't confuse your customer with a barrage of "key" points.
o There should always be a trained staff member available to explain product features. A well-
displayed product will likely invite prospective customers to ask technical questions, and trained staff
will be prepared to handle this situation. Customers will compare the features of new products to
those of existing ones they've seen or bought.
o It is important that your display be well-made. They should be visually appealing and sturdy enough
for the weight of the product. The materials used to construct the display stand should be
inconspicuous. If an item is presented invitingly, customers will want to hold it and turn it on, if
applicable. Therefore, be sure your display is sturdy enough to withstand customer handling.
o The display should have well-designed danglers. You need to draw the attention of customers who
are in other parts of the store to the display. The material should catch the customer's eye, first of all,
and then be able to keep them there to spend time investigating the product. This is especially useful
if it was not their intention to buy the product in the first place.
o A well maintained display is important too. It is best for the staff to rearrange the display often, even
to the point of having it done after each customer visits to the display. Every customer, regardless if
it's the first or the last, needs to find the display appealing.
Something to remember when designing displays is that, the sales that are made should recover the
costs. However, the display should be visually engaging to the targeted consumer who will likely be
buying the product.
If you keep in mind the type of customer that will be most likely to use the product and the features of
the product, you can design a display with ease, and it will take half of the effort out of selling the
product.

Cheapest Retail Displays Online

				
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posted:4/26/2012
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