P3 Describe how a selected organisation uses marketing research to by UIE012lR

VIEWS: 762 PAGES: 1

									P3 Describe how a selected organisation uses marketing research to
contribute to the development of its marketing plans



Primary Research
Briefly describe and bullet point examples

Secondary Research
Briefly describe and bullet point examples



Qualitative & Quantitative Research
Briefly describe what each is



Primary Research used by McDonald’s
Give 4 examples of primary research methods used by McDonald’s and how/
what they use this information for

Research       Description of this           How McDonald’s use it
method




Secondary Research used by McDonald’s
Give 2 examples of secondary research methods used by McDonald’s and how/
what they use this information for

Research       Description of this           How McDonald’s use it
method

								
To top