Docstoc

Suntrust Bank

Document Sample
Suntrust Bank Powered By Docstoc
					Vanessa Pacheco
            Brief History
•   SunTrust Banks, Inc., is an American bank holding
    company. The largest subsidiary is SunTrust Bank.
•   It had US$172.7 billion in assets as of September 30,
    2009

•   SunTrust operates approximately 1,700 bank branches
    across Southern states, including Alabama,Arkansas,
    Florida, Georgia, Maryland, Mississippi, North Carolina,
    South Carolina, Tennessee, Virginia,West Virginia, and
    Washington, D.C.
              Location

•   Branch Bank: Standard bricks-and-mortar
    banks that provide branches and ATM
    services in multiple locations. While these
    banks do offer online banking services, they
    are generally not capable of offering the
    same high rates and low costs as an online
    only bank.
How does the bank/credit union use
 imaging/branding to appeal to the
            consumer?



• Commercials
• taglines, "Live Solid. Bank Solid,"
• Advertisements
           Late Fees

• $29.00 if your New Balance is less than
    $250.00
•   $39.00 if your New Balance is $250.00
    or more.
What types of services does this
   bank/credit union offer?

 Advantage Money          Live Solids
      Market           Savings Account
 -Monthly Fee : $15   -Monthly Fee : $4
     -Minimum             -Minimum
   Balance: $100        Balance: $100
    -APY: 0.05%          -APY: 0.05%
What types of services does this
   bank/credit union offer?
                        Everyday
   Solid Choice
                        Checking
-Monthly Fee : $14
                     -Monthly Fee : $7
    -Minimum
                        -Minimum
  Balance: $100
                      Balance: $100
   -APY: 0.04%
                        -APY: 0%
• The account that works best for me is
  the Student Checking the reason for
  this being that I do not have to pay a
  monthly fee or APY.
                                Rewards

•   Delta SkyMiles Check Card

•   5,000 bonus miles after your first purchase

•   One mile for every $1 dollar you spend

•   No mileage earning cap

•   Low $55 annual fee

•   Acceptance at millions of locations worldwide

•   Safety and security with zero liability, extended warranty, purchase assurance, satisfaction guarantee and price
    protection benefits
  Credit Cards
                                      Platinum
                     Signature                           Platinum
Features            with Reward
                                         Visa
                                                           Visa
                                     with Reward
                    11.99%-
                    18.99%2variabl
                    e
                                     13.99%-
   APR for                                             9.99%-16.99%
                                     19.99%3variable   4variable
 purchases1



No Annual
Fee

  SunTrust
  Rewards
  SunTrust
  Rewards
 BonusBuys
 Platinum
 Benefits
VIP Access and
  24-Hour Visa
Signature®Conci
      erge

   Overdraft
Protection option
      Platinum Visa

•   APR is currently 9.99%-16.99%


•   Optional overdraft protection for SunTrust checking


•   Auto Rental Collision Damage Waiver


•   Travel Accident Insurance


•   Year-end Summary Statement

				
DOCUMENT INFO
Shared By:
Categories:
Tags:
Stats:
views:31
posted:4/25/2012
language:
pages:11