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LAW FIRM RETAINS PR FIRM TO PROVIDE MEDIA COMMENTARY

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LAW FIRM RETAINS PR FIRM TO PROVIDE MEDIA COMMENTARY Powered By Docstoc
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Media Contact: Jack Glasure, 813.415.4454 Email: jglasure@ignitionbranding.com

LAW FIRM RETAINS PR FIRM TO PROVIDE MEDIA COMMENTARY
Farrell and Patel responds to press with information in support of clients affected by BP Oil spill

MIAMI – March 27, 2012 -- Farrell & Patel, Attorneys at Law, has hired Ignition Branding, a
Tampa-based marketing firm with a broad corporate client base throughout the Gulf states
region, to help reach and educate businesses and individuals that have been adversely affected
by the Deepwater Horizon explosion and subsequent BP oil spill. The law firm has submitted
thousands of client claims in the BP case through their offices in Houston, Miami, Mobile,
Birmingham and Fairhope, Alabama. In light of the recent BP settlement in principal, Farrell &
Patel is also opening offices this month in New Orleans and Tampa to best serve claimants
affected by the nation’s worst environmental disaster.

“News organizations are repeatedly asking us to comment on the case and explain evolving and
complex legal options to their audiences in simple and clear terms" said Wesley Farrell,
founding partner of Farrell & Patel. "To that end, the PR agency will help us sort through the
requests and be more responsive going forward," he added.

And according to senior partner Ricky Patel, the agency will also help the firm monitor
breaking news.

"To develop the best strategies for our clients, it's vital that we stay informed with up-to-the-
minute information from a broad variety of sources within our field, and across traditional and
social media as well," he said.

"This is a fully engaging situation in which a law firm truly needs a communications agency to
collaborate on the most important environmental and economic issue facing the entire Gulf
region," said Jack Glasure, a PR consultant for Ignition Branding. "From our perspective, this
case is not going away soon, in fact, there are many chapters to be written. Affected citizens
want more legal news on the BP case, but most media outlets don’t have the staff to conduct the
research, or the expertise to comment. We've asked our client to make themselves available for
the media, and they've agreed to do so," he added.

About Farrell & Patel
Farrell & Patel, Attorneys at Law, (www.farrellpatel.com) with offices in Miami, Houston,
Mobile, Birmingham and Fairhope, Alabama is experienced at representing individuals and
businesses in all facets of litigation. The firm is committed to serving the legal needs of clients
across the United States. Core practice areas include civil litigation, business disputes, complex
franchise litigation, mass tort, real estate, economic damage claims, intellectual property,
bankruptcy, tax matters and immigration. Farrell & Patel attorneys hail from a variety of
regional and national firms. They are seasoned professionals skilled at providing practical,
solutions-oriented counsel. Guided by integrity, they strive to provide clients with the best legal
representation available and have the resources, infrastructure and connections to take on the
most challenging cases.

About Ignition Branding
Ignition Branding (www.ignitionbranding.com) is a full service marketing and communications
agency, retained by clients to conceive and produce campaigns that generate awareness, build
brand equity and drive sustained consumer preferences for brands.
www.facebook.com/IgnitionBranding.

Note to media: Partners of Farrell & Patel are available for legal commentary on the BP Oil Spill
case.

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