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Search Engine Optimization For CEOs

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Search Engine Optimization For CEOs Powered By Docstoc
					                                            Presented by Daniel Toriola


   Keywords are a very important aspect in implementing any search engine optimization. SEO companies spend
   a considerable amount of time and human resources just to determine the important, relevant keywords as they
                                       uniquely apply to a specific market
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                         SEO for CEOs – Search Engine Optimization Unmasked for CEOs
                                                  By Glenn Murray



  SEO for CEOs – Search Engine Optimization Unmasked for CEOs
 by: Glenn Murray

If you’re like most other CEOs, the term “search engine optimization” will mean very little. Either that or
it means expense! But it doesn’t have to be that way… If you feel like you’re standing in a dark room
handing money to strangers to get you in the search engines, then this article is for you.

This is an article written by a business owner for other business owners and CEOs. It explains Search
Engine Optimization (or SEO) in layperson’s terms. It won’t make you an expert, but it will give you
some insight into what you’re spending your money on, what you should be spending your money on,
and just as importantly, what you shouldn’t.

But before launching straight into an explanation of SEO, let’s talk a bit about search engines.
Approximately 75%-80% of website traffic comes through search engines. What’s more, research
shows that most people don’t look beyond the first 2 pages of search results. This means if your
website doesn’t rank in the first 2 pages of the major search engines, it’s only receiving 20% of its
rightful traffic… and revenue. (And remember, being ranked number 1 when you search for your
company name or web address doesn’t count. You need to rank highly for the words your customers
use at search engines.)

The biggest concern for search engine companies like Google, Yahoo, etc., is finding content that will
bring them more traffic (and thus more advertising revenue). They do this by using complex algorithms
to determine whether a site is useful and should be included in their search results.

This is where SEO comes in.

SEO is the art of ranking in the search engines. Nothing more, nothing less.

SEO means creating your site such that the search engines consider it useful. The two main weapons
in your arsenal are: Keywords Links to your site

KEYWORDS

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Search engine optimization tips & advice.
                                                                                                                Page 1
                                                Presented by Daniel Toriola


Figure out what words your customers are looking for at search engines, and use those words at your
site. By frequently using keywords that are important to your customers, you tell the search engines
what you do. These keywords are used in your copy and in the code behind the page. Generally
speaking, the more you use the keywords, the more relevant you are to searches in that field.

Keywords in Your Copy

The use of keywords in your copy is easy to understand. But it’s not easy to do. You can’t just pepper
your site with a meaningless array of words. The trick is using the most important keywords a lot
without compromising the readability of your copy. It’s a balance between writing for the search
engines and writing for your reader.

TIP: If you find this too time consuming, a website copywriter can take care of it for you. And if you
know your keywords already, it should cost you no more than normal web copy.

Keywords in Your HTML Code

The use of keywords in your HTML code is harder to understand, but it’s easier to do. There are four
main places these keywords are used: Keywords Description Alt Title

TIP: When you hear people talking about meta tags, this is what they’re talking about. To see how
meta tags are used in practice, go to Google and pretend you’re a customer. Search for something
your customers would search for. e.g. If you’re in car audio, search for “car audio”. Click on the first
couple of results to bring up their website. Right-click on the home page, and select “View Source”.
You’ll see a whole lot of code. You can ignore most of it. What you’re looking for are the following…

meta name="KEYWORDS" CONTENT="keyword 1,keyword 2,keyword 3"

meta name="DESCRIPTION" CONTENT="Meaningful description of page using the main keywords"

img src="filename.gif" alt="Meaningful description of picture using the main keywords"

The title of the page using the main keywords

Take a look at the way the creators of the site have used keywords in these areas, and follow their
lead. You already know they’re ranked highly, so chances are they’ve done a good job. Alternatively,
take a look at my site, http://www.divinewrite.com to see how I’ve done mine.

LINKS TO YOUR SITE

Now that you know how to tell the search engines what you do, let’s talk about how to convince them
you’re important.

Links to your site (or “inbound links”) are the most important factor in ranking. The more links you have
to your site from other sites, the better your ranking (related sites generate better rankings).

TIP: Think of the Internet as a big election. All the websites in the world are candidates, and all the
links to those websites are votes. The more votes (links) a candidate (website) has, the more important
it is, and the higher its ranking.

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The ultimate beginner's guide to search engine strategy. Electronic book (PDF)
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                                              Presented by Daniel Toriola


There are many possible ways to generate links. Some are dubious (like auto-generation software).
Others are legitimate, but offer limited results (like asking customers and suppliers to list you on their
sites, and adding your site to various business directories). You can experiment with these methods,
but I’ve always found the best way to generate inbound links is to write helpful articles and let
publishers of newsletters and e-zines use them for free – on the proviso that they link back to your site.


People who publish e-Zines and newsletters are always hungry for quality content. And there are
websites out there dedicated to giving them just that. If you submit a well written, relevant, helpful
article to one of those sites, you can have thousands of newsletter publishers ready to snap it up. Then
you just sit back and watch the links multiply!

TIP: This method is beneficial in other ways too. Readers of your article will see that you know what
you’re talking about, and because you’re published, they’ll see you as an authority.

It’s impossible to say how much time you’ll need to spend generating links. You just have to keep at it
until you have achieved a high ranking. Even then, you’ll still need to dedicate some ongoing time to
the task, otherwise your ranking will drop.

Summary

So to cut a long story short, it comes down to this. If you have a lot of the right keyword phrases, used
in real sentences, distributed realistically throughout your site, and a lot of links from other relevant
sites, you stand a good chance of being ranked highly.

That’s what you’re paying your providers for. And that’s what SEO is all about.




Glenn Murray is an advertising copywriter and heads copywriting studio Divine Write. He can be
contacted on Sydney +612 4334 6222 or at glenn@divinewrite.com. Visit http://www.divinewrite.com
for further details or more FREE articles.




Guide To Search Engine Optimization
Guide to Obtaining a #1 Ranking in the Search Engines.
                                                                                                          Page 3
                                             Presented by Daniel Toriola


                                 Get Search Engine Optimisation SEO Done In A Day
                                                           By Brian Hickie



 If you have wanted to get your site higher on the results page when customers search for it on the
World Wide Web, you probably are wondering how to do it. Here is how you are going to get your
search engine optimization SEO done in a day, and then be able to forget about it.

Search engine optimization SEO is the way to get your page to the top of the search engines. There
are several ways to start a campaign. The most difficult way is to do the search engine optimization
SEO yourself. The easiest way is to go with a search engine optimization company that will do the dirty
work for you. A search engine optimization agency is going to save you time and frustration, because
they know what they are doing.

Getting search engine optimization set up in a day is totally possible. Of course, you aren't going to
jump to the top of the Google results for your particular product overnight, but you can get the wheels
in motions to slowly climb the pages until you are near the top.

The first step to doing search engine optimization SEO is to list your goals. If you want more customers
to see your products, want to create buzz, or just want more traffic to your site, make sure to write it
down. When you know what you want, you will be able to tell the search engine optimization agency,
and compare agencies easily.

After you have your goals for a search engine optimization SEO campaign, you are going to look for a
search engine optimization firm to do all of this for you. The best way to find a good company to do the
dirty work for you is to find someone who has done this in the past and can give you a
recommendation. If you don't have a personal recommendation, you can always enter "search engine
optimization firm" in the search field and see what comes up first. The best people in the business are
going to be on the first couple of pages. If they can't even get their own company towards the top of the
search results, how will they get your company there?

When contacting a search engine optimization company, you are going to want to be as specific as you
can about your goals and your website. You wrote down what you want, so it should be no problem to
tell them what you want.

If you don't feel totally comfortable, shop around. If a search engine optimization company is pushing
you to make a decision right away, you should probably decide to not go with them. A good agency will
be open to you looking around, seeing if they offer the best services. If they aren't too excited about
you shopping their competition, there should be some red flags.

By the time you have found a search engine optimization SEO company to do your marketing
campaign, it will be around 4:30, and you may be ready to sign the contract. Make sure you read it
carefully, being fully sure that it is what you want. Taking the extra half an hour to look at all of the fine
print may just save a headache in the future.

It's time to go home from work, and at the end of the day you should feel good about being on the way
to the top of the search results.



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                                              Presented by Daniel Toriola


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                                                  Presented by Daniel Toriola




Related eBooks:

Get Search Engine Optimisation SEO Done In A Day
Important Need To Know Information About SEO For Any Internet Business Owner
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Search Engine Optimization: Why Is Seo Web Promotion Important?
Choose the Right SEO Company to Improve Search Engine Ranking

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