An Internet Marketing Guide That Works As time goes on, it becomes imperative for small businesses to do some kind of Internet marketing. It is no longer a luxury or a last choice. So much of the world uses the Internet these days that if you don't start Internet marketing, your competition will take over and you will lose customers or clients. Here is a comprehensive plan to make sure that doesn't happen. 1.Make sure your business runs smoothly before marketing it online. A lot of people skip this step, to their ultimate regret. If you have a business up and running, is it ready to handle an onslaught of customers if marketing efforts work out? Can your delivery process be quick? Do you have a return policy in place? your Make sure that your business is able to handle customers professionally and effectively before even thinking about marketing. If your online marketing is a success, your business needs to be ready to go. 2. Decide on a website address name that people can remember. So many people get this wrong. When you choose your URL name, make it a name that is easy to remember, so that you can be easily found, rather than forgotten. If you are selling widgets, try to name your site something like bestwidgets.com or localtownwidget.com. Don't attempt to be clever unless you really think it will work out for you. Instead, tryimagine that you are the customer, and think about what would be easy for a customer to remember. to 3. Set your accounts to notify you in real time if you have problems with your HTML or your servers. This can be a lifesaver, because if your customers discover that your site is down, you lose money. You want to make sure that you know before customers do, so that you can notify your host or fix your coding. That way, you can tell your customers--who will be emailing you--that you are working on the problem, and that it will be fixed shortly. 4. Do some SEO on your site. SEO, or search engine optimization, is a way of making your site most attractive to the search engine "crawlers", which help the search engines decide where to rank you in their results pages. Write relevant content that contains keywords that your customers might search for. 5. Use keywords properly. As mentioned before, it's important that your content contains the right keywords. Keywords should be related to your industry or the product that you want to sell. Don't make the mistake that some do, which is "keyword stuffing". This method is used so that search engine crawlers think a website is relevant to a certain keyword that people are searching for, because the keyword is used so often. However, for the human reader, keyword stuffing is hard to read and makes the site look scammy. Avoid overusing keywords, and instead seek to sprinkle them throughout, rather than drown your site in them. 6. Exchange links. This is an easy way to get the search engines to notice your site. The search engine algorithms imagine that you are highly relevant if other people are linking back to you. A simple way to get people to link back to you is to set up an exchange where you link back to each other. Who can you link with? You can link with anyone, but it is smartest to link to people who are in your field and who offer complementary products and services. If you want your business to do well these days, you have to market online. Use these tips to point you in the right direction.