Vertical Axis Wind Turbine
Small Wind Turbine Market: So called because it involves the use of small-scale horizontal and
vertical axis wind turbines with generating capacities of 100-kilowatts (kW) or less, the US market for
small wind turbines isn't exactly small anymore. Total installed small wind turbine capacity surpassed the
100-megawatt (MW) milestone in 2009 -- half the increase occurred in the previous three years -- and
grew 26% in 2010, according to the American Wind Energy Association (AWEA).
Nearly 8,000 small wind turbines worth $139 million were sold in the US in 2010, according to the
AWEA's "2010 US Small Wind Turbine Market Report. That's an additional 25.6MW of clean,
renewable electrical power
2010's added capacity brought cumulative US small wind turbine sales up to 144,000 units and total
generating capacity up to 179MW, enough to avoid 161,000 metric tons of CO2 emissions every year,
the equivalent of that of 28,000 cars. Sales and installations represented the equivalent of 1,500 full-time
The US small wind turbine market has been an economic and manufacturing bright spot in difficult
economic times. The US small wind turbine market grew more than 15% in 2009, in the depths of
It's also remains a predominantly home grown market. US manufacturers accounted for 83% of the
domestic market on a unit basis and 94% of domestic sales. Eighty percent of all the components used
in US-manufactured small wind turbines were made in the USA.
Globally, seven of 13 small wind turbine manufacturers around the world reporting sales greater
than 1MW in 2010 were from the US. Two-thirds of global small wind turbines sold was made by US
manufacturers. There are at least 66 domestic small wind turbine manufacturers in the US,
according to a 2008 AWEA count, plus a growing number of foreign manufacturers distributing
their products in the US. Almost all do most of their business through local distributors and
Market Trends & Areas of Growth: In its 2011 market report, the AWEA noted a "pronounced
shift" away from off-grid to grid-connected systems. On-grid units made up more than 90% of added
small wind generating capacity in 2010.
While small wind turbine use continues to grow in remote and rural locations and to support on-grid
electrical power, the number of suburban, and even urban, small wind turbine sites is increasing as well.
The residential, primarily rural, market continues to be the leading source of demand for small wind
turbines. Off-grid and grid-connected homes are the principal users of small wind turbine systems with
capacities less than 20kW, according to the AWEA.
Farms are another staple and growing source of demand, particularly with farmers reinvesting in their
farms as a result of higher commodity prices. The AWEA reported modest growth among US farms in
2010, mostly of 50-100kW turbine systems.
Use of small wind turbines to generate electrical power is also growing at schools and universities,
as well as at municipal government sites. Commercial, light industrial sites and hospitals are
growing users of small wind turbine systems greater than 5kW for grid support, as well.
Small Wind Turbine Economics: In the United States, residential wind turbines with outputs of
2–10 kW, typically cost between $12,000 and $55,000 installed ($6 per watt or $6,000 per kW).
However, the wind turbine costs represent only 12%-48% of the total cost of a small wind electric
system. You also need to pay for other components of your wind energy system, such as inverters and
batteries, as well as sales tax, installation charges and labour.
Although there are incentives and rebates available in 30 states that can reduce the purchase price for
homeowners by up to 50 percent, to ($3 per watt). The US manufacturer "Southwest
Windpower," estimates a turbine to pay for itself in energy savings in 10 years.
The availability of net metering is a key consideration when choosing a small wind system, particularly
when it comes to deciding whether to connect to the grid or go off-grid. Two-way net metering is
spreading across the US. If your electricity provider offers net metering, installing a small wind
system can produce some monthly income, at least in the form of credits that you can use to reduce
your electric bill when you use more than you generate.
There's a lot in the way of financial incentives and assistance available to reduce the size of your small
wind turbine system investment, as well as make it more affordable. Federal, state, utility and local
agencies provided more than $30 million in rebates, tax credits, grants, low-interest loans and other
forms of financial assistance for small wind systems in 2010, the AWEA reported. Approximately
half of US small wind turbine sales by capacity, 12.4MW, benefited from them in 2010.
The 2009 American Recovery and Reinvestment Act (also known as the economic stimulus bill)
expanded the federal investment tax credit (ITC) for small wind turbines, allowing consumers to take
fully 30% of the total cost of a small wind system as a tax credit.
More than 30 US states offered small wind incentives and grants in 2010, more than 1/3 the result of
funding from the American Recovery and Reinvestment Act of 2009. California and Wyoming funded the
most small wind turbine installations in 2010. Ohio, Arizona, Colorado and New York followed.
Advantages of Small Scale Wind Turbines: Advances in technology along with financial incentives
and stimulus programs make small wind turbines an increasingly attractive investment for a widening
range of locations and purposes, as well as from a variety of perspectives. Installing a small wind turbine
can enable you to:
Significantly reduce your monthly utility expenses
Become partially, if not completely, self-reliant for electricity
Generate emissions-free, renewable electrical power for many years
Contribute to a rapidly growing manufacturing sector that's creating green jobs
Help reduce your nation's dependence on fossil fuels and imported oil
Reduce your taxable income
Earn credits against your electricity bill by supplying electricity to the grid
Increase the value of your home and property
Vertical vs. Horizontal Wind Turbines
Horizontal axis wind turbines dominate the majority of the wind industry. Horizontal axis means the
rotating axis of the wind turbine is horizontal, or parallel with the ground
The large majority of small wind systems sold in the market today are built around traditional horizontal
axis small wind turbines. They produce more electricity from a given amount of wind. The disadvantage
of horizontal axis however is that it is generally heavier and it does not produce well in turbulent winds.
Urban areas and private needs are often neglected due to technical reasons related to Horizontal Axis
Wind Turbines such as blade size or obstacles in the prevailing wind direction, or to objections to the
turbines’ noise and visual impact
With vertical axis wind turbines the rotational axis of the turbine stands vertical or perpendicular to the
Besides being lighter, making less noise and requiring less space than their horizontal axis counterparts,
vertical axis wind turbines offer the advantage of being able to generate electricity no matter what
direction the wind is coming from. Some are even powered when the wind blows from bottom to top or
vice-versa. Besides the advantage of generating power in variable wind conditions and from all 360
degrees, they typically perform better at lower heights
Whirlwind WAWT Turbine
Unique Generator Design: Separate Containers for Copper Coil Wire & Permanent Magnets
No Central Gearbox, No Crankshaft, Motion to Energy Transformation with Min Loss of Efficiency
Revolutionary Central Shaft & Blade Design: No Cycle Fatigue, Load and/or Vibration Problems
common to other VAWT. Instead of being placed on a central shaft blades are set within two pair of
rings. Bottom ring is placed on a bi-pod and bi-pod is kept in suspension between two magnetic bushings,
touching the central shaft only at vertical axis
Multiple Turbines & Generators Operating in Tandem: Each generator is contained within two
separate "Rings" one subservient to the other (Larger; Copper Coil, Smaller; Magnets)
Wind Turbine design encompasses 16 independent generators each capable of providing total output of an
average VAWT of similar size currently available in the market. 5 Kilowatt per year at V> 5 m/sec
Light Weight: Less than 20kg including electronic components
Compact Size: 1.1M to 0.4M
Ease of Assembly: Include no bolts, nuts or fasteners and be assembled or disassembled by the end
customer within 30 min without using any special tools or training
Easy to Transfer: It’s light weight, compact size and modular nature makes the product very easy to
transfer, even on foot by a single person
Low Maintenance: Whirlwind VAWT constitute of parts; 80% made of PCV and the remaining 20% of
aluminum, further more it incorporates no gear box or any other interacting metal parts, making it
immune to corrosion or wear and tear that apply to almost all other models in the market
Low Noise & Eye Pollution: Design utilize magnetic levitation (magnetic bushings) to keep friction and
noise at a minimum level. Small size of the blades and outer cage system makes it environmental friendly
Typical Small Wind Turbine in North America costs $6,000 per 1 Kilowatt per year and offers an
approximate payback (Breakeven) period of 10 years.
Smaller version of Whirlwind VAWT (Model A) estimated to generate 5 Kilowatt per year and will be
priced at $6,500, As such Whirlwind VAWT costs only $1,300 per 1 Kilowatt per year and offers an
approximate payback (Breakeven) period of 2 years, only 1/5 of any other wind turbine (Including
Horizontal) of similar size available in the market.
Target Market for Whirlwind VAWT Turbines
Model A: Height=1.1M, Width=0.4M, Weight: <20 Kg, Output: 5,000 k/W per year
Average Wind Speed: 5 (m/sec)
Model B: Height: 5.5M, Width=2M, Weight: <100 Kg, Output: 25,000 k/Watt per year
Average Wind Speed: 5 (m/sec)
Model A, Major Population/Urban Centers in Canada with a Wind Class of 7 or Higher (V>9.4
m/sec): Toronto, Victoria ,Vancouver, Halifax, Saint John, St. John, Quebec City, Thunder Bay, Sault St.
Marie, Moncton, Fredericton (Population Base of 5 Million) Municipalities, Residential Households,
Model B, Remote Military & Scientific Installations/Outposts: Thule Airbase, Diego Garcia Navy
Facility, Siachen Glacier Base, Temporary Deployable Accommodations in Iraq & Afghanistan
Federal Government, Military, Research Institutes...
Initial marketing efforts will focus on municipalities of Toronto & Vancouver due to their large
purchasing power and market awareness such a deal would generate.
Whirlwind VAWT is designed to complement the existing infrastructure in urban centers and can
function as a part of the roadside lighting system powering street lights and transferring the excess energy
to the power grid
Price & Gross Revenue for Whirlwind VAWT Turbines
Model A; Price- $6,500, Estimated Material & Labour Cost (For Mass Production): $3,500
Model B; Price- $25,000, Estimated Material & Labour Cost (For Mass Production): $15,000
For the first year of operations our offering will be limited with Model A with a sales target of 100 units;
50 units each for cities of Toronto & Vancouver. Based on the target unit sales our first year sales
estimated to be $650,000 with a Gross Margin of $300,000.
First year manufacturing is planned to take place in Delhi, India, the same workshop where the first
prototype is manufactured, certain subcomponents or parts will be outsourced to 3rd parties whenever
Our first year sales target of 100 units assumes less than 1% share of total market for small wind turbines
in North America, +10,000 units in 2012 (Estimate) up from 8,000 in 2010. Considering the high number,
66, local manufacturers we assume this conservative target to be a realistic for the first year of our
Wind Map of North America
Competition: Some of the Canadian & International Small Wind Turbine Manufacturers
Endurance Wind Power is a manufacturer of advanced wind turbines designed specifically for
distributed wind power applications
Products: 5 kW S-343, 35kW G-3120, and the 50kW E-3120
Address: #107, 19052 - 26th Avenue, Surrey, British Columbia Canada V3S 3V7
Wind Simplicity Inc., has developed the Windancer horizontal wind turbine. The Windancer won a 2007
Design Exchange Gold Award in Engineering for its unique 8-blade design that makes it compact,
lightweight and virtually noise/vibration-free
Products: 7 kW Windancer, 23 Kw Windancer
Address: 642 Sheppard Ave East, North York, Ontario Canada M2K 2B9
Web Site: http://www.windsimplicity.ca
Raum Energy Inc. provides the complete wind energy system - turbine, tower, grid-tie inverter or battery
charger. The turbines are designed from the ground up to supplement grid electricity
Products: 1.5 kW, 3.5 kW
Address: 3718A Millar Ave, Saskatoon, SK Canada S7P 0B1
Web Site: http://www.raumenergy.com
Midsouth FRP Co Ltd. Small wind turbine blades, components, frp parts, carbon fiber parts for wind
energy industry & automotive industry.
Products: wind energy system components (small), wind turbines (small), wind turbine blades, carbon
fiber car parts, frp parts.
Address: 230 Brunette Ave, New Westminster, British Columbia Canada V3L 3E3
Web Site: http://www.midsouthfrp.com
Bergey Wind Power manufactures small wind turbines for homeowners, farmers, small businesses, and
public facilities as well as towers, inventors and Battery Strings
Products: 1 kW: Bergey XL.1, 10 kW: Bergey Excel
Address: 2200 Industrial Blvd. , Norman, Oklahoma USA 73069
Web Site: http://www.bergey.com
Urban Green Energy is a worldwide leader in vertical axis wind turbines and wind/solar hybrid
Products: Eddy: 0.6 kW, EddyGT: 1.5 kW, UGE: 4 kW, Sanya Skylamp: 0.6 kW
Address: 330 W 38th St., Suite 1103, New York, New York USA 10018
Web Site: http://www.urbangreenenergy.com
Marketing Plan & Distribution Channel:
Whirlwind Turbines first year marketing efforts will be targeted & limited to municipalities of Toronto &
Vancouver and carried out by account managers experienced in dealing with local level government
representatives and thus will require no physical distribution network or public advertising.
Starting from its 2nd year of operations Whirlwind Energy will start its mass marketing efforts by utilizing
existing distribution network of major Department & Specialty Stores: Wal-Mart, Home Depot,
Lows...and neighbourhood focused promotional activities.
Whirlwind Turbines designed such that it can be shipped in pieces in a 0.5m*0.5m package and be built
by the end user without any specialty tools within the hour. We expect this feature to be, not only an
attractive convenience for the customer, but also a positive factor for specialty & department stores to
carry our product due to relatively small shelf space required.
Marketing campaign directed for residential households will drive on actual performance results of units
in use within the city infrastructure system (street lights, electric polls) and strive to give firsthand
experience of our product to residential households through field tests.
We will follow a focused marketing & advertising campaign conducted at the neighbourhood level
starting from Toronto Island which constitutes the best starting location with its relatively remote
location, affluent residents and exposure to strong winds
-Hold a Local Lottery, Winner Gets One Unit Installed Free of Charge
-Two Units Installed to Local School & Emergency Clinic for a Temporary Duration of Time
Today Model B is a product that exists only at concept stage and mostly likely will not be available for
the next 3 years as an actual working product and its marketing activities will closely reflect and build on
our marketing efforts with the municipalities.
Summary Comparison Table
Energy Output Number of Per 1 kW ROI Weight Assembly
Standard VAWT 600-1000 kW <=2 $6,000 +10 Years +100kg Factory
Whirlwind 5000 kW 16 $1,300 2 Years <20 kg End User
We estimate whirlwind turbines to break even and show a small profit starting from first year of our
operations; +30K and expect to reach a net income to gross revenue ratio of 21% and net income of
$300K by the end of our 3rd year.
We have decided to keep our sales estimates for the first 3 years conservative for a number of reasons,
-Only 13 small wind turbine manufacturers with sales higher than $1 million, over 100 manufacturers
-Relatively small market size, $140 million in sales dollars and 10,000 in number of turbines sold
However we expect sales after the 3rd year to grow exponentially:
1) Increased market awareness about the product
2) Faster customer adoption and rapidly expanding market for small wind turbines
During the first year of our operations municipalities will constitute the sole focus of our sales &
marketing efforts however this strategy will be replaced starting from the 2nd year with a balanced
approach with equal effort & money spent for both mass market (residential & businesses) and
municipalities. Whirlwind Turbines expect to have similar if not the same price, gross revenue & net
income per unit figures for its two different market segments.
Income Summary 2012 2013 2014 2015 2016
Sales 650,000 1,300,000 3,250,000 11,625,000 24,500,000
Model A 650,000 1,300,000 3,250,000 9,750,000 19,500,000
Model B 0 0 0 1,875,000 5,000,000
COGS 350,000 700,000 1,750,000 6,375,000 13,500,000
Model A 350,000 700,000 1,750,000 5,250,000 10,500,000
Model B 0 0 0 1,125,000 3,000,000
Gross Margin 300,000 600,000 1,500,000 5,250,000 11,000,000
Sales Commissions 97,500 195,000 487,500 1,743,750 3,675,000
Admin Salaries 120,000 180,000 280,000 350,000 485,000
Promotional Activities 15,000 50,000 120,000 250,000 500,000
Marketing & Advertisement 30,000 100,000 300,000 1,500,000 3,000,000
Total Expenses 262,500 525,000 1,187,500 3,843,750 7,660,000
Net Income 37,500 75,000 312,500 1,406,250 3,340,000
13% 13% 21% 27% 30%
Number of Units Sold 100 400 1000 3075 6200
Municipalities 100 200 500 1500 3000
Residential Households & Businesses 0 200 500 1500 3000
Government, Military & Scientific Ins 0 0 0 75 200
Sales Personal 2 4 10 31 62
Admin Personal 3 4 6 8 12
Management 1 1 2 2 3
Finance/Accounting 1 1 2 3 4
Admin/Marketing 1 2 2 3 5
Model A : $6,500
Model B : $25,000
Sales Commission 15% of Gross
Founder/Managing Director: Cumhur Murat Topbas, finance professional with over 10 years
International &North American experience in a wide range of roles; Internal Auditor, Finance Manager,
Project Analyst, Manager of Business Advisory, Managing Director and industries; Banking, Customer
Goods, B2B Financial Services, Education,Real Estate
Jan 2011- Whirlwind Energy Owner/Managing Director
Jan 2009-Jan 2011 Academy of Learning College Owner/Thunder Bay Campus
Jan 2008- Jan 2009 Moneris Solutions Manager of Business Advisory
Jan 2006-Jan 2008 ADP Canada Project Analyst
July 2004-Aug 2005 Stefanel S.p.A Finance Manager/Istanbul Branch
July 2003-Nov 2003 Empathica CRM-Marketing Research
Sept 2001-May 2003 MBA Richard Ivey School of Business
Aug 1998-July 2001 Turkey Is Bank AS Internal Auditor/Istanbul
Strengths: Financial Modeling/Analysis, Project Management, Problem Solving, Marketing
Weaknesses: Field Sales, HR
We have contracted 3rd parties at different stages of our prototype development for a variety of services;
2D technical drawings, 3D visualization, Manufacturing.
At this stage we are considering a number of individuals, to enter into a business partnership, whom
expressed a desire to do so.